"Xiaomi Fan Festival" Held to Celebrate Xiaomi's 16th Anniversary

Xiaomi Technology Japan Co., Ltd. (hereinafter "Xiaomi Japan", Headquarters: Minato-ku, Tokyo) will hold its annual event "Xiaomi Fan Festival" to celebrate Xiaomi's founding anniversary on April 6, from March 31, 2026 (Tuesday) 00:00 to April 10, 2026 (Friday) 23:59.

This year marks the 16th anniversary of its founding, making it a special occasion for Xiaomi and its passionate global fan community, "Xiaomi Fan." This year's theme is "Smart Living Made Yours." We will widely gather the voices and real experiences of Xiaomi Fans through social media and communities, discover the changes in lifestyle and new values brought by smart homes, and hold special sales to help foster new encounters between Xiaomi Fans and Xiaomi.

During the event period, popular products can be purchased at special prices with up to 36% off. Furthermore, on the official Xiaomi website (mi.com), purchase benefits will be awarded based on the purchase amount, and a special lottery campaign will be held where gift codes can be won. In addition, on official social media and at Xiaomi Stores, a lottery campaign is planned where customers can win a replica of the commemorative magnet that was previously distributed only on the opening day of each Xiaomi Store.

Main Contents of Xiaomi Fan Festival

■Special Sale

At the official Xiaomi website mi.com and each Xiaomi Store, popular products across a wide range of categories, including smartphones, tablets, wearables, audio, home appliances, and smart home products, will be offered at special limited-time prices. Additionally, early bird discounts and early purchase benefits for new products, such as the Xiaomi 17 Ultra released in March, will continue until April 6 (Monday).

■Daily Lottery Campaign on Official Social Media

A daily lottery campaign will be held where participants can win a replica of the commemorative magnet that was previously distributed only on the opening day of each Xiaomi Store. Furthermore, on the final day of this lottery campaign, Xiaomi Fans who have already collected multiple opening commemorative magnets will have a chance to complete their collection for all stores (as of April 10). Please check the official social media for detailed participation methods.

■Xiaomi Store Fan Festival Lottery Held

On April 4 (Saturday) and April 5 (Sunday), a lottery will be held at all Xiaomi Stores for two days, where participants can win opening commemorative magnets, special commemorative gifts, and more.

Participation conditions are as follows:

① If you purchase eligible products totaling 10,000 yen (tax included) or more and add the official LINE account of each store as a friend, you can participate in the lottery once.

② Furthermore, if you follow the official "Xiaomi Japan" and "Xiaomi Store Japan" accounts on official social media and repost the designated post, you will receive one additional lottery entry.

Additionally, at Xiaomi Store Aeon Mall Kawaguchi, a special project will be held to commemorate its first anniversary, where participants can win replica opening commemorative magnets from other stores.

■Benefits Exclusive to the Official Website mi.com

① Login Bonus:

March 27, 2026 (Friday)...