Veuve Clicquot Launches "Le Picnic" Experiential Promotion at Luxury Hotels in Osaka
High-end champagne house Veuve Clicquot leverages newly opened luxury hotels in Osaka for a large-scale brand promotion focusing on elegant outdoor experiences.
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- 📰 Published: May 28, 2026 at 02:00
- 🔍 Collected: May 28, 2026 at 06:05 (4h 4m after Published)
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MHD Moet Hennessy Diageo K.K. (Chiyoda-ku, Tokyo) has announced the rollout of "Le Picnic by Veuve Clicquot" across three luxury hotels in Osaka starting May 2026. The campaign centers on the flagship "Veuve Clicquot Yellow Label Brut," promoting the brand's signature "Solaire" spirit in relaxed, outdoor environments. Additionally, the prestige cuvée "La Grande Dame 2018," a collaboration with French designer Simon Porte Jacquemus, debuted at the Waldorf Astoria Osaka following its regional launch in April 2026.
Opening events held on May 14 and 15 featured appearances by actress Juri Ueno and DJ performances by Elli-Rose and Shuya Okino. Guests were invited to experience pairing lunches on open-air terraces overlooking the city skyline. Juri Ueno noted that the "La Grande Dame 2018" offers an elegant, full-bodied profile with delicate bubbles, suggesting pairings with high-quality ingredients like white fish carpaccio. DJ Shuya Okino remarked on the modern shift toward enjoying champagne in open-air settings under sunlight, while Elli-Rose emphasized the positive motivation derived from combining champagne with music.
"Le Picnic" pays homage to the 18th-century French tradition of picnicking, embodying the "Art de Vivre" (the joy of living beautifully) long championed by the Maison.
Event Overview:
1. Waldorf Astoria Osaka (Peacock Alley, 29F):
Running from May 1 to June 30, 2026, the venue features the Jacquemus collaboration takeover on the terrace. Reservations are available online or via phone.
2. Centara Grand Hotel Osaka (Crude Deck, 33F):
Operating from April 25 to October 31, 2026. Offerings include a weekday picnic lunch plan (5,000 JPY) and a "Veuve Clicquot Champagne Bar" in the evenings with various free-flow and appetizer packages ranging from 8,000 JPY to 18,000 JPY.
Founded in 1772 in Reims, France, Veuve Clicquot was shaped by Madame Clicquot, known as "La Grande Dame" of Champagne. Her legacy of audacity and innovation continues to drive the Maison's pursuit of excellence and joy.
Opening events held on May 14 and 15 featured appearances by actress Juri Ueno and DJ performances by Elli-Rose and Shuya Okino. Guests were invited to experience pairing lunches on open-air terraces overlooking the city skyline. Juri Ueno noted that the "La Grande Dame 2018" offers an elegant, full-bodied profile with delicate bubbles, suggesting pairings with high-quality ingredients like white fish carpaccio. DJ Shuya Okino remarked on the modern shift toward enjoying champagne in open-air settings under sunlight, while Elli-Rose emphasized the positive motivation derived from combining champagne with music.
"Le Picnic" pays homage to the 18th-century French tradition of picnicking, embodying the "Art de Vivre" (the joy of living beautifully) long championed by the Maison.
Event Overview:
1. Waldorf Astoria Osaka (Peacock Alley, 29F):
Running from May 1 to June 30, 2026, the venue features the Jacquemus collaboration takeover on the terrace. Reservations are available online or via phone.
2. Centara Grand Hotel Osaka (Crude Deck, 33F):
Operating from April 25 to October 31, 2026. Offerings include a weekday picnic lunch plan (5,000 JPY) and a "Veuve Clicquot Champagne Bar" in the evenings with various free-flow and appetizer packages ranging from 8,000 JPY to 18,000 JPY.
Founded in 1772 in Reims, France, Veuve Clicquot was shaped by Madame Clicquot, known as "La Grande Dame" of Champagne. Her legacy of audacity and innovation continues to drive the Maison's pursuit of excellence and joy.
FAQ
What are the primary locations for the Le Picnic event in Osaka?
The events are hosted at the Waldorf Astoria Osaka (Peacock Alley) and the Centara Grand Hotel Osaka (Crude Deck).
What is the price of the limited edition La Grande Dame 2018 x Simon Porte Jacquemus bottle?
The bottle is priced at 32,000 JPY (excluding tax), featuring a blend of 90% Pinot Noir and 10% Chardonnay.
Are there specific lunch offers during this promotion?
Yes, Centara Grand Hotel Osaka offers a weekday-only picnic plan for 5,000 JPY, which includes a mini burger, fries, salad, and a glass of Veuve Clicquot.