Moët & Chandon Campaign at 109 Cinemas Premium Shinjuku to Celebrate the Release of 'The Devil Wears Prada 2' - Exclusive 3-Day Gift Event from May 8-10
MHD Moët Hennessy Diageo will hold a limited gift campaign at 109 Cinemas Premium Shinjuku to celebrate the Japan release of 'The Devil Wears Prada 2'. Moviegoers can enjoy a free glass of Rosé champagne, view a special champagne pyramid, and watch an exclusive cinema ad featuring Tomohisa Yamashita.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 01:30
- 🔍 Collected: April 28, 2026 at 17:02
- 🤖 AI Analyzed: April 28, 2026 at 18:14 (1h 12m after Collected)
## Press Release Information
Title: Campaign Celebrating the Release of 'The Devil Wears Prada 2' on May 1st (Fri) - 3-Day Limited Gift Campaign at 109 Cinemas Premium Shinjuku from May 8th (Fri) to 10th (Sun)
(Left) 'The Devil Wears Prada 2' movie poster (Right) Moët & Chandon Rosé Impérial
Moët & Chandon, the champagne maison handled by MHD Moët Hennessy Diageo K.K. (Kanda Jinbocho, Chiyoda-ku, Tokyo), will conduct a special gift campaign in collaboration with the premium movie theater '109 Cinemas Premium Shinjuku' (Shinjuku-ku, Tokyo) located within Tokyu Kabukicho Tower, to celebrate the Japan release of the movie 'The Devil Wears Prada 2' on May 1st (Fri).
Set in the pinnacle of the fashion world, the movie's worldview, where glamour and passion intersect, deeply resonates with the luxury and elegance embodied by Moët & Chandon. Through this special project, Moët & Chandon will elevate the special time of cinema into an even more refined moment.
■ CINEMA PROMOTION: Movie Promotion Project with 109 Cinemas Premium Shinjuku
Exclusively for Viewers | Moët & Chandon Rosé Impérial 1 Glass Free Gift Campaign
・Period: May 8th (Fri) to May 10th (Sun), 2026 (3 days only)
Moët & Chandon has prepared a special gift for customers viewing a movie. By presenting your movie ticket for the day, you will receive one free glass of Moët & Chandon Rosé Impérial at 'THE BAR' located in the 9th-floor main lounge.
We will create a sophisticated luxury space that symbolizes the movie's worldview.
※Limited quantities per day, available while supplies last.
Special Interior Decoration | Champagne Pyramid Display
・Deployment Period: April 30th (Thu) to May 10th (Sun), 2026
A special champagne pyramid by Moët & Chandon will be installed in the 9th-floor main lounge. It creates a sophisticated and gorgeous space symbolizing the movie's worldview, delivering the atmosphere of the silver screen to all visitors.
Limited Cinema Ad | Release of Video featuring Moët & Chandon x Tomohisa Yamashita
・Deployment Period: May 8th (Fri) to May 14th (Thu), 2026
In the cinema ads before movie screenings, a video featuring Tomohisa Yamashita, a Friend of the House of Moët & Chandon, will be released exclusively during this period. Please enjoy the special worldview of Moët & Chandon through Mr. Yamashita's experience at the Maison.
■ ABOUT Moët & Chandon Product Overview
Moët & Chandon Rosé Impérial
A representative Brut (dry) Rosé champagne of Moët & Chandon. Rosé Impérial is vibrant and radiant, expressing the style of the Maison. It is characterized by its bright color, fresh and lively fruitiness, and seductive and elegant maturity. The firm taste with red fruit flavors derived from Pinot Noir has a diverse range of compatibility, from aperitifs to voluminous meat dishes.
Assemblage: Pinot Noir 40-50%, Meunier 30-40%, Chardonnay 10-20%
Dosage: 7.0 g/L
Cellar Aging Period: 21 months
■ ABOUT THE DEVIL WEARS PRADA 2
Director: David Frankel
Cast: Meryl Streep, Anne Hathaway, Emily Blunt, Stanley Tucci, Lucy Liu, Kenneth Branagh, Simone Ashley, Justin Theroux, Patrick Brammall, Caleb Hearon, Helen J. Shen, Pauline Chalamet, B.J. Novak, Conrad Ricamora
The 'Bible for working women' that took the world by storm has been glamorously upgraded!
Miranda, the 'devil-like' editor-in-chief of the top fashion magazine 'Runway', and Andy, her former assistant. When the two, who have grown in their respective paths, team up again to save the magazine from a crisis of survival, a major whirlwind occurs in the fashion industry—.
A premiere in the name of a movie that boosts your motivation for tomorrow begins.
© 2026 20th Century Studios. All Rights Reserved.
■ ABOUT 109 CINEMAS PREMIUM
This is a new brand of '109 Cinemas' located on the 9th and 10th floors of 'Tokyu Kabukicho Tower', which opened on April 14, 2023 (Fri) in Shinjuku-ku, Tokyo. All seats are premium seats, up to approximately 2.3 times larger than standard multiplexes. All theaters are equipped with 'SAION-SR EDITION-', a sound system that pursues extreme reality, supervised by Ryuichi Sakamoto. In addition, the lounge is accessible only to those who have purchased tickets from one hour before the screening.
Title: Campaign Celebrating the Release of 'The Devil Wears Prada 2' on May 1st (Fri) - 3-Day Limited Gift Campaign at 109 Cinemas Premium Shinjuku from May 8th (Fri) to 10th (Sun)
(Left) 'The Devil Wears Prada 2' movie poster (Right) Moët & Chandon Rosé Impérial
Moët & Chandon, the champagne maison handled by MHD Moët Hennessy Diageo K.K. (Kanda Jinbocho, Chiyoda-ku, Tokyo), will conduct a special gift campaign in collaboration with the premium movie theater '109 Cinemas Premium Shinjuku' (Shinjuku-ku, Tokyo) located within Tokyu Kabukicho Tower, to celebrate the Japan release of the movie 'The Devil Wears Prada 2' on May 1st (Fri).
Set in the pinnacle of the fashion world, the movie's worldview, where glamour and passion intersect, deeply resonates with the luxury and elegance embodied by Moët & Chandon. Through this special project, Moët & Chandon will elevate the special time of cinema into an even more refined moment.
■ CINEMA PROMOTION: Movie Promotion Project with 109 Cinemas Premium Shinjuku
Exclusively for Viewers | Moët & Chandon Rosé Impérial 1 Glass Free Gift Campaign
・Period: May 8th (Fri) to May 10th (Sun), 2026 (3 days only)
Moët & Chandon has prepared a special gift for customers viewing a movie. By presenting your movie ticket for the day, you will receive one free glass of Moët & Chandon Rosé Impérial at 'THE BAR' located in the 9th-floor main lounge.
We will create a sophisticated luxury space that symbolizes the movie's worldview.
※Limited quantities per day, available while supplies last.
Special Interior Decoration | Champagne Pyramid Display
・Deployment Period: April 30th (Thu) to May 10th (Sun), 2026
A special champagne pyramid by Moët & Chandon will be installed in the 9th-floor main lounge. It creates a sophisticated and gorgeous space symbolizing the movie's worldview, delivering the atmosphere of the silver screen to all visitors.
Limited Cinema Ad | Release of Video featuring Moët & Chandon x Tomohisa Yamashita
・Deployment Period: May 8th (Fri) to May 14th (Thu), 2026
In the cinema ads before movie screenings, a video featuring Tomohisa Yamashita, a Friend of the House of Moët & Chandon, will be released exclusively during this period. Please enjoy the special worldview of Moët & Chandon through Mr. Yamashita's experience at the Maison.
■ ABOUT Moët & Chandon Product Overview
Moët & Chandon Rosé Impérial
A representative Brut (dry) Rosé champagne of Moët & Chandon. Rosé Impérial is vibrant and radiant, expressing the style of the Maison. It is characterized by its bright color, fresh and lively fruitiness, and seductive and elegant maturity. The firm taste with red fruit flavors derived from Pinot Noir has a diverse range of compatibility, from aperitifs to voluminous meat dishes.
Assemblage: Pinot Noir 40-50%, Meunier 30-40%, Chardonnay 10-20%
Dosage: 7.0 g/L
Cellar Aging Period: 21 months
■ ABOUT THE DEVIL WEARS PRADA 2
Director: David Frankel
Cast: Meryl Streep, Anne Hathaway, Emily Blunt, Stanley Tucci, Lucy Liu, Kenneth Branagh, Simone Ashley, Justin Theroux, Patrick Brammall, Caleb Hearon, Helen J. Shen, Pauline Chalamet, B.J. Novak, Conrad Ricamora
The 'Bible for working women' that took the world by storm has been glamorously upgraded!
Miranda, the 'devil-like' editor-in-chief of the top fashion magazine 'Runway', and Andy, her former assistant. When the two, who have grown in their respective paths, team up again to save the magazine from a crisis of survival, a major whirlwind occurs in the fashion industry—.
A premiere in the name of a movie that boosts your motivation for tomorrow begins.
© 2026 20th Century Studios. All Rights Reserved.
■ ABOUT 109 CINEMAS PREMIUM
This is a new brand of '109 Cinemas' located on the 9th and 10th floors of 'Tokyu Kabukicho Tower', which opened on April 14, 2023 (Fri) in Shinjuku-ku, Tokyo. All seats are premium seats, up to approximately 2.3 times larger than standard multiplexes. All theaters are equipped with 'SAION-SR EDITION-', a sound system that pursues extreme reality, supervised by Ryuichi Sakamoto. In addition, the lounge is accessible only to those who have purchased tickets from one hour before the screening.