Happinet Vending Service Co., Ltd. Releases "gashacoco Official App"
Meguri Co., Ltd.'s smartphone app platform "MGRe" has been adopted by Happinet Vending Service Co., Ltd. for their "gashacoco Official App." This app aims to strengthen customer engagement by connecting in-store experiences with digital services, fostering repeat customers and deeper brand relationships through features like product stock search and stamp cards.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 22:00
- 🔍 Collected: April 3, 2026 at 18:04
- 🤖 AI Analyzed: April 17, 2026 at 12:03 (329h 59m after Collected)
MGRe (Meguri), a smartphone app platform provided by Meguri Co., Ltd. (Headquarters: Tokyo, hereinafter "Meguri"), has been adopted for the app of "gashacoco," a capsule toy shop operated by Happinet Vending Service Co., Ltd., a subsidiary of Happinet Co., Ltd. (Headquarters: Tokyo). The "gashacoco Official App" has now been released.
This app was developed with the aim of strengthening customer touchpoints by connecting in-store experiences with digital services, supporting the creation of repeat customers and building continuous relationships with the brand.
**Background of App Introduction**
At "gashacoco," with the expansion of stores nationwide, the challenge was to build continuous customer touchpoints not only during visits but also after visits. Additionally, there was a demand to strengthen mechanisms for delivering information about new products and new stores to users at the optimal timing, thereby encouraging return visits to stores.
To address these challenges, MGRe was adopted, as it was highly evaluated for its ability to flexibly build:
・Repeat customer measures starting from store visits
・Mechanisms to enhance brand and user engagement
・An app platform that can centrally manage information distribution
**Main Features Included in the "gashacoco Official App"**
■ Product Stock Search Function
Users can search for products available at "gashacoco" stores nationwide. This allows users to find stores with stock, leading to improved convenience before visiting and the creation of opportunities for store visits.
■ Stamp Card Function (Enhancing Repeat Customer Engagement)
The app includes a stamp card utilizing MGRe's membership and visit management functions. By awarding stamps based on visits and usage, it increases users' desire to return and promotes continued use.
■ New Product/New Store Information Distribution
Utilizing MGRe's information distribution functions, new product information and new store opening details are distributed via the app. By delivering valuable information to users in a timely manner, it increases interaction frequency with the brand and promotes fan conversion.
■ App Overview ■
・App Name: gashacoco Official App
・Distribution Platforms: App Store / Google Play
・Operating Environment: iOS 16.0 or later / Android OS 9 or later
・Release Date: March 26, 2026 (Thursday)
・Price: Free
■ Download here ■ https://insight.mgre.jp/measure/app_download/?ios_id=6746180121&android_id=jp.gashacoco.gashacoco&ts=happinet_gashacoco&
* Coupons and services may be changed or terminated without prior notice.
* Information is current as of the announcement date. Contents may be changed without prior notice after the announcement. Please be aware.
**Future Outlook Starting with the App**
"gashacoco" aims to strengthen communication with users through this app and enhance brand value based on the in-store experience. Moving forward, they plan to deepen customer understanding and strengthen engagement by expanding initiatives utilizing the app.
**About Meguri Co., Ltd.**
Meguri Co., Ltd. provides "MGRe (Meguri)," an app marketing platform that offers one-stop support for corporate app development, operation, and analysis.
MGRe is a service that supports the construction of OMO (Online Merges with Offline) apps that span CRM, e-commerce, and stores, enabling diverse marketing strategies with integrated customer data. It offers various functions that connect brands and users, such as point integration, membership cards, push notifications, and app-exclusive content distribution, thereby promoting corporate DX (Digital Transformation).
Official Website: https://mgre.jp/
**About Happinet Vending Service Co., Ltd.**
Tokyo Stock Exchange Prime Market, Stock Code: 7552
Representative: Toshiyuki Mizutani
Established: June 7, 1969
Capital: 2,751.25 million JPY
Location: Komagata CA Building, 2-4-5 Komagata, Taito-ku, Tokyo
This app was developed with the aim of strengthening customer touchpoints by connecting in-store experiences with digital services, supporting the creation of repeat customers and building continuous relationships with the brand.
**Background of App Introduction**
At "gashacoco," with the expansion of stores nationwide, the challenge was to build continuous customer touchpoints not only during visits but also after visits. Additionally, there was a demand to strengthen mechanisms for delivering information about new products and new stores to users at the optimal timing, thereby encouraging return visits to stores.
To address these challenges, MGRe was adopted, as it was highly evaluated for its ability to flexibly build:
・Repeat customer measures starting from store visits
・Mechanisms to enhance brand and user engagement
・An app platform that can centrally manage information distribution
**Main Features Included in the "gashacoco Official App"**
■ Product Stock Search Function
Users can search for products available at "gashacoco" stores nationwide. This allows users to find stores with stock, leading to improved convenience before visiting and the creation of opportunities for store visits.
■ Stamp Card Function (Enhancing Repeat Customer Engagement)
The app includes a stamp card utilizing MGRe's membership and visit management functions. By awarding stamps based on visits and usage, it increases users' desire to return and promotes continued use.
■ New Product/New Store Information Distribution
Utilizing MGRe's information distribution functions, new product information and new store opening details are distributed via the app. By delivering valuable information to users in a timely manner, it increases interaction frequency with the brand and promotes fan conversion.
■ App Overview ■
・App Name: gashacoco Official App
・Distribution Platforms: App Store / Google Play
・Operating Environment: iOS 16.0 or later / Android OS 9 or later
・Release Date: March 26, 2026 (Thursday)
・Price: Free
■ Download here ■ https://insight.mgre.jp/measure/app_download/?ios_id=6746180121&android_id=jp.gashacoco.gashacoco&ts=happinet_gashacoco&
* Coupons and services may be changed or terminated without prior notice.
* Information is current as of the announcement date. Contents may be changed without prior notice after the announcement. Please be aware.
**Future Outlook Starting with the App**
"gashacoco" aims to strengthen communication with users through this app and enhance brand value based on the in-store experience. Moving forward, they plan to deepen customer understanding and strengthen engagement by expanding initiatives utilizing the app.
**About Meguri Co., Ltd.**
Meguri Co., Ltd. provides "MGRe (Meguri)," an app marketing platform that offers one-stop support for corporate app development, operation, and analysis.
MGRe is a service that supports the construction of OMO (Online Merges with Offline) apps that span CRM, e-commerce, and stores, enabling diverse marketing strategies with integrated customer data. It offers various functions that connect brands and users, such as point integration, membership cards, push notifications, and app-exclusive content distribution, thereby promoting corporate DX (Digital Transformation).
Official Website: https://mgre.jp/
**About Happinet Vending Service Co., Ltd.**
Tokyo Stock Exchange Prime Market, Stock Code: 7552
Representative: Toshiyuki Mizutani
Established: June 7, 1969
Capital: 2,751.25 million JPY
Location: Komagata CA Building, 2-4-5 Komagata, Taito-ku, Tokyo