Tinder® Main Sponsored 'MATCH FES 2026' 3rd Year Theme: 'Do Everything You Wanted to Do Festival'
Tinder will be the main sponsor for the Gen Z event 'MATCH FES 2026' and will host a secret live performance by artist LANA in Tokyo in June.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 23:00
- 🔍 Collected: April 23, 2026 at 14:31
- 🤖 AI Analyzed: April 23, 2026 at 22:25 (7h 54m after Collected)
LANA to Take Over a Secret Location in Tokyo for a One-Day-Only Music Event 'LANA's Secret Live - TOKYO GO-ROUND -'
Tinder Brand Movie Featuring LANA's New Custom Track for This Campaign Also Released
MATCH FES 2026 LANA’s Secret Live - TOKYO GO-ROUND - Special Site: https://tinder.co.jp/matchfes2026/lana/
'Tinder' announced it will be the main sponsor of 'MATCH FES 2026', an event supporting Gen Z in taking steps toward new encounters, to be held in June 2026. By registering for a Tinder account, participants can join various contents held during this period. As the first phase, a special live event 'LANA's Secret Live - TOKYO GO-ROUND -' by the representative Gen Z artist LANA will be held on Friday, June 26, 2026.
MATCH FES marks its 3rd year. This year's concept is 'The festival where that girl, that guy, does everything they wanted to do.' It is designed as an experiential festival that brings the 'things they wanted to do' of artists and attendees to life, encouraging Gen Z to take a step toward new encounters.
■ Background of the 2026 Brand Campaign
Many young people hesitate to take a step forward into various things due to anxiety or caring about what others think.
Considering this background, Tinder's 2026 brand message is 'Hey, me. Am I holding myself back?' It aims to inspire Gen Z who hesitate to take action, delivering a message that triggers them to move forward.
It modernizes the value of 'going with the flow' as a lighthearted way of living driven by curiosity. It supports young people taking a step towards new encounters, not just in romance, but in hobbies, fandoms, and learning.
In this campaign, artist LANA is featured to embody this message, and a new song she wrote specifically for the campaign is used as the theme track. A brand movie was released conveying the importance of 'taking action without holding oneself back' while reflecting on what sparked her own career as an artist.
Brand Movie URL: https://youtu.be/cW2BQTv1cWQ
■ One-Night-Only Secret Live with LANA Taking Over Tokyo
Answering the event concept, LANA will attempt bold endeavors unique to Tinder at this event. A special LIVE is planned where LANA will take over the streets of Tokyo to deliver an unusual performance. The location will remain a secret until the day of the event, offering a special space for attendees to experience.
Furthermore, she is scheduled to perform the new song 'Drama Queen' written for this campaign. Along with LANA's new challenge, the event offers a one-night-only special live experience that involves the audience. It promises to be a stage that resonates with many youths, fitting as the centerpiece of MATCH FES 2026.
■ LANA Profile
Born in Shonan, Kanagawa. She gained attention with songs she started uploading in her late teens, producing hits with her genre-less melodic sense rooted in HIPHOP/R&B and an unforgettable husky voice. She achieved the milestone of selling out Budokan and arena shows as the youngest in HIP HOP, and her largest-ever 50,000-capacity tour in 2026 is highly anticipated.
■ LANA Comment
'They told me I could do whatever I like, so I packed it with things that seem genuinely fun! I came up with a live show that starts in an unusual space and evolves into something even flashier. I'm so excited to see how hyped we can get with everyone watching! Let's make it an incredibly stimulating time♡'
■ MATCH FES 2026 'LANA's Secret Live - TOKYO GO-ROUND -' Event Overview
Date: Friday, June 26, 2026
Venue: Undisclosed location in Tokyo
How to Apply:
1. Download the Tinder app
2. Obtain the Tinder profile link generated within the app
Tinder Brand Movie Featuring LANA's New Custom Track for This Campaign Also Released
MATCH FES 2026 LANA’s Secret Live - TOKYO GO-ROUND - Special Site: https://tinder.co.jp/matchfes2026/lana/
'Tinder' announced it will be the main sponsor of 'MATCH FES 2026', an event supporting Gen Z in taking steps toward new encounters, to be held in June 2026. By registering for a Tinder account, participants can join various contents held during this period. As the first phase, a special live event 'LANA's Secret Live - TOKYO GO-ROUND -' by the representative Gen Z artist LANA will be held on Friday, June 26, 2026.
MATCH FES marks its 3rd year. This year's concept is 'The festival where that girl, that guy, does everything they wanted to do.' It is designed as an experiential festival that brings the 'things they wanted to do' of artists and attendees to life, encouraging Gen Z to take a step toward new encounters.
■ Background of the 2026 Brand Campaign
Many young people hesitate to take a step forward into various things due to anxiety or caring about what others think.
Considering this background, Tinder's 2026 brand message is 'Hey, me. Am I holding myself back?' It aims to inspire Gen Z who hesitate to take action, delivering a message that triggers them to move forward.
It modernizes the value of 'going with the flow' as a lighthearted way of living driven by curiosity. It supports young people taking a step towards new encounters, not just in romance, but in hobbies, fandoms, and learning.
In this campaign, artist LANA is featured to embody this message, and a new song she wrote specifically for the campaign is used as the theme track. A brand movie was released conveying the importance of 'taking action without holding oneself back' while reflecting on what sparked her own career as an artist.
Brand Movie URL: https://youtu.be/cW2BQTv1cWQ
■ One-Night-Only Secret Live with LANA Taking Over Tokyo
Answering the event concept, LANA will attempt bold endeavors unique to Tinder at this event. A special LIVE is planned where LANA will take over the streets of Tokyo to deliver an unusual performance. The location will remain a secret until the day of the event, offering a special space for attendees to experience.
Furthermore, she is scheduled to perform the new song 'Drama Queen' written for this campaign. Along with LANA's new challenge, the event offers a one-night-only special live experience that involves the audience. It promises to be a stage that resonates with many youths, fitting as the centerpiece of MATCH FES 2026.
■ LANA Profile
Born in Shonan, Kanagawa. She gained attention with songs she started uploading in her late teens, producing hits with her genre-less melodic sense rooted in HIPHOP/R&B and an unforgettable husky voice. She achieved the milestone of selling out Budokan and arena shows as the youngest in HIP HOP, and her largest-ever 50,000-capacity tour in 2026 is highly anticipated.
■ LANA Comment
'They told me I could do whatever I like, so I packed it with things that seem genuinely fun! I came up with a live show that starts in an unusual space and evolves into something even flashier. I'm so excited to see how hyped we can get with everyone watching! Let's make it an incredibly stimulating time♡'
■ MATCH FES 2026 'LANA's Secret Live - TOKYO GO-ROUND -' Event Overview
Date: Friday, June 26, 2026
Venue: Undisclosed location in Tokyo
How to Apply:
1. Download the Tinder app
2. Obtain the Tinder profile link generated within the app