M-Force Launches New Service "9segs for Global," Enabling Customer-Centric Marketing in Major Global Markets

M-Force Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yu Cho; hereinafter M-Force) has officially launched "9segs for Global," a solution for Japanese companies expanding overseas and global companies, based on its achievements in the US, China, and Southeast Asia. This service strongly supports the construction of brand management and customer strategies across countries and regions.

In conjunction with this, we have newly released the English version of our self-developed analysis cloud tool, "9segs analyzer." By creating an environment where our unique framework "9segs®," which has a proven track record in Japan, can be operated across language and regional barriers, we will strongly support rapid decision-making on a global scale.

Background: "Three Challenges" Hindering Global Brand Operations

For global brands, cross-country and cross-regional marketing and brand management are essential for headquarters (HQ) and local bases to form constructive agreements and achieve growth in each country and region while leveraging scale.

However, many companies face the following challenges, making global brand growth difficult:

・ Common Customer Understanding

Reporting is limited to outcome indicators (financial indicators) such as sales and share, and the customer psychology of local markets is not visible with the same resolution as in the domestic market.

・ Lack of Common Brand Metrics

Key Performance Indicators (KPIs) differ by country, making it impossible to compare and manage brand health across the globe on a consistent basis.

・ Lack of Common Language

Without a common language, misunderstandings occur with local English-speaking members, leading to a lot of time spent on communication.

Details: Three Foundations Supporting "Customer-Centric Marketing" Across Countries and Regions

"9segs for Global" realizes consistent brand management across countries and regions by integrating technology, data, and specialized know-how, based on the "9segs®" framework, which has a solid track record in Japan.

・ [New Feature] Common Language for Strategy: 9segs analyzer English Version

We have released an analysis tool fully compatible with Japanese and English. It provides an environment where headquarters and local staff can share and discuss "the same data, the same metrics, and the same customer image" in real-time. This enables rapid decision-making through a common language.

・ Customer Success Supporting Implementation

Systematized brand management experience from various countries around the world. We support introduction and operation based on this accumulated knowledge. Beyond providing tools, we impart know-how for practicing customer-centric marketing, such as how to utilize customer data across countries, through training. This enables the establishment of a system that can drive business growth with reproducibility.

・ Robust Panel Base Covering Over 90 Countries and Regions Worldwide

As part of the Macromill Group, which owns a panel network of 130 million people, we can collect high-quality customer data in many countries and regions, including North America, China, and Southeast Asia. This allows for highly accurate customer analysis in any target market.

Achievements: Success in Japan, Now to Major Overseas Markets

The "9segs®" framework advocated by M-Force has driven business growth in various industries in Japan. Currently, its achievements are expanding to overseas bases, with 9segs® already being utilized for brand management in markets such as the United States, China, Indonesia, and Malaysia. We also have a track record of project-based support using M-Force's services, N1 Analysis® and Concept Logic®.

Reference: Announcement when "A Study of NPI, the Core Metric of 9segs®, and Market Share" was adopted by the Journal of Marketing Analytics, an international journal of marketing analytics https://prtimes.jp/main/html/rd/p/000000010.000061269.html

Subsequently, similar verification was conducted in the US market and again adopted by the Journal of Marketing Analytics https://link.springer.com/article/10.1057/s41270-023-00270-2

Future Initiatives

With "9segs for Global" at its core, we will proceed with building a customer-centric marketing foundation that integrates customer understanding, strategy formulation, and concept development. We will support the growth of global brands on a worldwide scale through the continuous functional expansion of "9segs analyzer" and our support services.

【About 9segs®】

9segs® is a systematic "framework" for formulating brand growth strategies through:

① Problem identification based on customer distribution ② WHO analysis for brand growth opportunities

③ WHAT analysis to grow the brand It comprehensively provides the customer understanding necessary for brand growth, making it usable as a "foundation for customer-centric marketing" for various purposes such as new product development, communication development, and brand management.

*9segs® is a proprietary service trademarked by M-Force

【About 9segs®︎ analyzer】

9segs® analyzer is a cloud tool for operating the PDCA cycle (customer analysis, strategy formulation, effect measurement) based on 9segs®.

It was developed to make complex 9segs® analysis, which takes an enormous amount of time even for experienced personnel, easy and quick for anyone to use. By simply following easy steps, users can trace the thought process of customer understanding professionals to conduct essential customer analysis, strategy planning, and effect measurement.

9segs®︎ :https://mforce.jp/feature/

【Contact for this matter】

M-Force Inc.

E-mail：info@mforce.jp