M-Force Launches New Service '9segs for Global', Enabling Customer-Centric Marketing Operations in Major Countries Worldwide.

M-Force Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yu Cho; hereinafter 'M-Force') has officially launched '9segs for Global', a solution for Japanese and global companies expanding their overseas businesses, based on its track record in the US, China, and Southeast Asia. It strongly supports the construction of brand management and customer strategies across countries and regions.

Simultaneously, we have newly released the English version of our proprietary cloud-based analysis tool, '9segs analyzer'. By creating an environment where our unique framework '9segs®', which boasts numerous achievements domestically, can be operated across language and regional barriers, we will strongly support rapid decision-making on a global scale.

Background: 'Three Challenges' Hindering Global Brand Operations For a global brand, marketing and brand management across countries and regions are essential for the headquarters (HQ) and local bases to build constructive consensus and achieve growth in each country and region while leveraging scale. However, many companies face the following challenges, making it difficult for global brands to grow.

- Lack of Common Customer Understanding Reporting begins and ends with result indicators (financial indicators) such as sales and market share, failing to see the customer psychology in local markets at the same resolution as in the domestic market. - Lack of Common Brand Metrics Key Performance Indicators (KPIs) differ by country, making it impossible to compare and manage the brand's health status side-by-side on a global scale. - Lack of a Common Language Because there is no common language, cognitive discrepancies occur with English-speaking local members, taking up a lot of time for communication.

Details: Three Foundations Supporting 'Customer-Centric Marketing' Across Countries and Regions '9segs for Global' realizes consistent brand management across countries and regions by combining technology, data, and specialized know-how, based on the framework '9segs®' that has a solid track record in Japan.

1. [New Feature] Making Strategy a Common Language: 9segs analyzer English Version We have released an analysis tool fully compatible with Japanese and English. It provides an environment where staff at the headquarters and local branches can share and discuss the 'same data, same indicators, and same customer image' in real time. This enables rapid decision-making by having a common language. 2. Customer Success to Support Practice We have systematized our brand management experience around the world. We support implementation and operation based on empirical knowledge. Beyond providing tools, we impart know-how on practicing customer-centric marketing, such as how to utilize customer data across countries, through training. This makes it possible to build a system that can drive business growth with reproducibility. 3. Robust Panel Foundation Covering Over 90 Countries and Regions Worldwide As the Macromill Group, which possesses a panel network of 130 million people, we can collect high-quality customer data in many countries and regions, including North America, China, and Southeast Asia. We can conduct highly accurate customer analysis in any target market.