Promotion and Awareness of Help Mark and Help Card for Events and Other Occasions

The Tokyo Metropolitan Government is promoting various measures for people with disabilities to realize a society where people with and without disabilities can live together in the community, respecting and supporting each other.

To deepen understanding of the Help Mark and Help Card, a variety of engaging programs will be held at events coinciding with "Help Mark Day" on July 20th. These include programs to learn specific ways to assist individuals wearing the Help Mark and to experience how to respond when presented with a Help Card.

Furthermore, intensive efforts will be made to promote and raise awareness of the Help Mark and Help Card, including illuminating the Tokyo Metropolitan Government Building and other structures in red and running SNS advertisements using videos.

Why not take a step towards mutual support, starting with "I can do something too," prompted by "Help Mark Day."

1. "Help Mark Day" Event on July 20th: More Experiential Content Confirmed!

In addition to a talk stage by Tomoka Igari, an idol who performs and lectures while using a wheelchair, a variety of experiential content has been decided to deepen understanding of people with disabilities and learn how to interact in situations where support is needed.

Tomoka Igari of Kamen Joshi

(1) Date and Time

July 20, Reiwa 8 (Monday, Holiday)

11:00 AM to 5:00 PM

(2) Venue

Futako-Tamagawa Rise Galleria

(2-21-1 Tamagawa, Setagaya-ku, Tokyo)

(3) Event Content

- Special Talk Show (1:00 PM - , 2:00 PM - )

Tomoka Igari will be the guest, sharing her experiences and discussing the Help Mark.

- Help Mark Quiz (Maru Batsu)

Enjoy learning about the Help Mark and Help Card with Tomoka Igari.

- RPG-style Stamp Rally Event "Help Mark Quest"

Featuring a "What's wrong?" voice-calling experience booth to learn how to approach and assist those needing help or consideration, a "Help Mark Cafe" where you can experience interacting with customers with hearing impairments as a cafe staff member, and booths for experiencing prosthetics and tactile paving. Participants who collect stamps by visiting the booths will receive novelty gifts.

Symbol Design for "Companies and Organizations that Agree with the Philosophy of a Co-creating Society"

The Tokyo Metropolitan Government registers and publicizes companies and organizations that undertake various initiatives toward realizing a co-creating society. These are utilized for display in offices and stores.

- "Companies and Organizations that Agree with the Philosophy of a Co-creating Society" Booth

Showcasing the diverse activities undertaken by companies and organizations in Tokyo to support people with disabilities. Through their unique ideas and practices, participants can experience firsthand the "small observations" and "acts of kindness" that the Help Mark calls for, through hands-on programs.

(Exhibiting Companies, etc.)

- Graphic Mate Co., Ltd.

Experience "difficulty seeing" using a low-vision experience kit.

- Nishikawa Seiki Seisakusho Co., Ltd.

Archery experience enjoyable for people with and without disabilities.

- Japan Para-Beauty Association General Incorporated Association

Keyholder creation experience by challenged nailists, etc.

* For event details, please refer to the following website:

https://www.tokyo-ksc.metro.tokyo.lg.jp/

2. Red Illumination of the Tokyo Metropolitan Government Building and Bridges over the Sumida River

Illumination of the Tokyo Metropolitan Government Building

(1) Illumination of the Tokyo Metropolitan Government Building

Date and Time: July 19 (Sunday) to July 21 (Tuesday), Reiwa 8

(6:30 PM to 9:25 PM, until 11:00 PM on the 20th)

* Excludes certain time slots for projection mapping shows.

* For details, please refer to the following website:

https://tokyoprojectionmappingproject.jp/

Location: Tokyo Metropolitan Government Building No. 1

(2-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo)

(2) Illumination of Bridges over the Sumida River

Date and Time: July 20, Reiwa 8 (Monday, Holiday), from 15 minutes after sunset until 11:00 PM

Location: Bridges over the Sumida River

* For details, please refer to the following website:

https://www.kensetsu.metro.tokyo.lg.jp/road/kanri/keikan/sumidagawa_rightup

3. Distribution of SNS Advertisements, etc.

Promotional videos for the Help Mark and Help Card will be distributed on X, YouTube, Facebook, and Instagram.

(1) Distribution Videos

Help Mark Video

https://www.fukushi.metro.tokyo.lg.jp/shougai/shougai_shisaku/helpmark

Help Card Video

https://www.fukushi.metro.tokyo.lg.jp/shougai/shougai_shisaku/card

(2) Distribution Period

July 1, Reiwa 8 (Wednesday) to July 31 (Friday)

4. Video Display on Digital Signage

Promotional videos for the Help Mark and Help Card will be broadcast on digital signage inside and outside the Tokyo Metropolitan Government Building.

(1) Period

Currently ongoing - March 31, Reiwa 9 (Wednesday)

* Display periods vary by location.

(2) Locations

- Tokyo Metropolitan Government Building No. 1 and No. 2, the first-floor main entrance outside the Tokyo Metropolitan Assembly Building, and the first-floor Citizen's Lobby of Building No. 1.

- First-floor entrance lobby of Building No. 1.

- Shinjuku Station area (10 locations) signage-type smart poles.

- Shinjuku Sub-center No. 4 Street Underground Passage (No. 4 Street Pillar Digital Signage, Shinjuku Station West Exit Plaza Digital Signage).

Reference: "Help Mark" and "Help Card"

The Help Mark is a mark that indicates that individuals, such as those using artificial joints or prosthetic legs, or those with internal organ disorders or intractable diseases, who may not be outwardly identifiable but require assistance or consideration, need such support from those around them.

The Help Card, which is also useful in disaster and emergency situations, is a card that people with disabilities can use to request understanding and support from those around them when they encounter difficulties during disasters or in daily life, by listing emergency contact information and necessary support details.

<Special Help Mark Website>

https://www.fukushi1.metro.tokyo.lg.jp/helpmarkforcompany/

Contact Information

Planning Division, Department of Social Welfare for Persons with Disabilities, Bureau of Social Welfare and Public Health

Phone: 03-5320-4147

This initiative is part of the "2050 Tokyo Strategy."

Strategy 9: Co-creating Society

"Realizing a society where everyone shines, regardless of disability."

<Reference Materials>

- Background of Help Mark Promotion

Fiscal Year Heisei 24

October: Help Mark created.

Distribution of Help Mark began on the Toei Oedo Line.

Stickers placed on priority seats, etc.

Fiscal Year Heisei 25

Distribution began at all Toei Subway stations, Toei Bus offices, etc.

Fiscal Year Heisei 26

Distribution began on Yurikamome and Tama Monorail.

Initiated efforts to promote the Help Mark to private companies.

Fiscal Year Heisei 28

Distribution began at Tokyo Metropolitan Hospitals, etc.

Fiscal Year Heisei 29

July: Adopted as JIS (Symbol of Information for Public Use).

Fiscal Year Reiwa 1

Videos (multilingual versions) and flyers (multilingual versions) created.

Fiscal Year Reiwa 2

Posters (Japanese/English bilingual) and leaflets (multilingual versions) created.

Fiscal Year Reiwa 3

Help Mark introduced in all prefectures.

Fiscal Year Reiwa 7

July 20 designated as "Help Mark Day."

Approximately 800,000 units distributed as of the end of March, Reiwa 8.

- Awareness of Help Mark in Tokyo

Efforts are being made to further increase awareness of the Help Mark so that individuals wearing it can receive the necessary assistance in various situations.

In the 5th Internet Tokyo Metropolitan Government Monitor Survey "On Information Provision for Persons with Disabilities, etc." conducted in Fiscal Year Reiwa 5, 66.5% of respondents knew the meaning of the Help Mark. The Tokyo Metropolitan Government aims to increase awareness to 80% by Fiscal Year Reiwa 17. We will promote the spread of Help Mark awareness and create opportunities for each individual to consider assistance and consideration.

[Help Mark Awareness Rate]