Tokyo Metro, Metro Ad Agency, and unerry Launch 'Event Design Navi,' an Event Support Service Centered on Mobility Data

Tokyo Metro Co., Ltd. (Headquarters: Taito-ku, Tokyo; President: Akihiro Kosaka; hereinafter 'Tokyo Metro'), Metro Ad Agency Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Hiroyuki Kawada; hereinafter 'Metro Ad Agency'), and unerry Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hidetoshi Uchiyama; hereinafter 'unerry') will launch a new service, 'Event Design Navi,' in March 2026. This service is the first concrete offering from the 'Co-creation of a Marketing Platform Centered on Mobility Data' initiative, which the three companies have been promoting through their business partnership. Leveraging the urban characteristics of Tokyo, where rail usage is high, the service utilizes human flow data from Tokyo Metro's approximately 6.84 million daily passengers* and unerry's approximately 240 million domestic IDs to support event planning, customer acquisition, and analysis based on data. The service assists with venue selection based on surrounding human flow and target audience trends, the planning of promotional measures using transit and web advertising, and post-event analysis of attendance, demographics, and movement patterns, providing insights for future improvements. *Average daily ridership for fiscal year 2024. 'Event Design Navi' service website: https://event-design-navi.jp/ For urban events and large-scale festivals, it is often difficult to accurately grasp attendance, predict congestion, analyze visitor demographics and behavior, or verify promotional effectiveness, leading to a lack of numerical evidence needed for improving customer acquisition strategies or making sponsor proposals. In Tokyo, where rail usage is high, station user data is effective for understanding the potential for attracting visitors to surrounding areas, as well as congestion and movement trends. By integrating Tokyo Metro's human flow data (approx. 6.84 million/day), unerry's big data (approx. 240 million IDs), and Metro Ad Agency's expertise in transit and station media, we are launching 'Event Design Navi' to provide consistent, data-driven support from event planning to promotion and reporting.