Industrial Product Comparison Service 'Metoree' Launches New Ads Featuring Nozomi Sasaki on 10 Major JR East Lines Starting April 13, 2026
ZAZA Inc.'s industrial product comparison platform 'Metoree' has launched a large-scale advertising campaign on major JR East train lines featuring actress Nozomi Sasaki to expand brand awareness among engineers and procurement professionals.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:16 (13h 44m after Collected)
ZAZA Inc. (CEO: Go Nagatsu; Location: Nagoya, Aichi Prefecture), the operator of the industrial product comparison and sales service 'Metoree' (https://metoree.com/), has begun displaying train advertisements on major JR East lines featuring visuals from their new commercial 'Find the Industrial Products You Want!' starring Nozomi Sasaki.
### Background of Ad Placement on JR East
In addition to current TV commercials and digital ads on platforms like TVer and YouTube, Metoree has started train advertisements on JR East, which boasts Japan's highest passenger volume, to maximize offline touchpoints. By covering 10 major JR East lines that serve as the transport core of the Tokyo metropolitan area, the company aims to create touchpoints with users who may not be reached via digital ads alone, further expanding its brand recognition.
### Advertisement Overview
- Media: JR East Hanging Advertisements
- Company: East Japan Railway Company (JR East)
- Period: April 13, 2026 – May 11, 2026
### List of Routes
Keihin-Tohoku Line / Negishi Line / Musashino Line / Saikyo Line / Rinkai Line / Chuo-Sobu Line (Local) / Shonan-Shinjuku Line / Ueno-Tokyo Line / Keiyo Line / Ome Line / Itsukaichi Line / Chuo Line (Rapid) / Yokohama Line / Nambu Line
### New Commercial Overview
- Title: 'Find the Industrial Products You Want!'
- Cast: Nozomi Sasaki
- Length: 15 seconds
- Video: https://www.youtube.com/watch?v=AiHzlc6HIBo
### Highlights of the New CM
The new commercial delivers the message 'Search for industrial products on Metoree' through Nozomi Sasaki's brilliant presence and rhythmic music. Dressed in blue, the brand color of Metoree, she charmingly promotes 'Industrial Gear!' while posing as if walking a runway. The unique combination of 'B2B x Fashion Show,' with stylish visuals set against a background of machine tools and sensors, is the highlight.
### Nozomi Sasaki Profile
Born February 8, 1988, in Akita Prefecture. Debuted in 2006. She has since been active across films, dramas, commercials, and magazines. Her self-produced one-mile wear brand 'INTIMITE' is highly popular. She launched her YouTube channel in 2024 and celebrates her 20th anniversary in the industry this year.
### About Metoree
ZAZA Inc. operates 'Metoree,' a comparison and sales service for industrial products. For engineers, researchers, and procurement professionals, it lists over 80,000 manufacturers and distributors across more than 7,000 categories, including measuring instruments, processing equipment, electronic components, and testing machines. In addition to Japanese, it is globally active in five major languages: English, Spanish, French, German, and Korean.
### ZAZA Inc. Company Profile
ZAZA Inc. challenges industry issues and value creation with the mission to 'Implement the Future.'
- Name: ZAZA Inc.
- Location: 21F JP Tower Nagoya, 1-1-1 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture
- Representative: CEO Go Nagatsu
- Established: July 4, 2017
- Business: Operation of manufacturing DX platform 'Metoree' and travel platform 'airKitchen'
- Memberships: Japan Association of New Economy, Japan Society for Aeronautical and Space Sciences, etc.
- Website: https://zazainc.co.jp/
### Background of Ad Placement on JR East
In addition to current TV commercials and digital ads on platforms like TVer and YouTube, Metoree has started train advertisements on JR East, which boasts Japan's highest passenger volume, to maximize offline touchpoints. By covering 10 major JR East lines that serve as the transport core of the Tokyo metropolitan area, the company aims to create touchpoints with users who may not be reached via digital ads alone, further expanding its brand recognition.
### Advertisement Overview
- Media: JR East Hanging Advertisements
- Company: East Japan Railway Company (JR East)
- Period: April 13, 2026 – May 11, 2026
### List of Routes
Keihin-Tohoku Line / Negishi Line / Musashino Line / Saikyo Line / Rinkai Line / Chuo-Sobu Line (Local) / Shonan-Shinjuku Line / Ueno-Tokyo Line / Keiyo Line / Ome Line / Itsukaichi Line / Chuo Line (Rapid) / Yokohama Line / Nambu Line
### New Commercial Overview
- Title: 'Find the Industrial Products You Want!'
- Cast: Nozomi Sasaki
- Length: 15 seconds
- Video: https://www.youtube.com/watch?v=AiHzlc6HIBo
### Highlights of the New CM
The new commercial delivers the message 'Search for industrial products on Metoree' through Nozomi Sasaki's brilliant presence and rhythmic music. Dressed in blue, the brand color of Metoree, she charmingly promotes 'Industrial Gear!' while posing as if walking a runway. The unique combination of 'B2B x Fashion Show,' with stylish visuals set against a background of machine tools and sensors, is the highlight.
### Nozomi Sasaki Profile
Born February 8, 1988, in Akita Prefecture. Debuted in 2006. She has since been active across films, dramas, commercials, and magazines. Her self-produced one-mile wear brand 'INTIMITE' is highly popular. She launched her YouTube channel in 2024 and celebrates her 20th anniversary in the industry this year.
### About Metoree
ZAZA Inc. operates 'Metoree,' a comparison and sales service for industrial products. For engineers, researchers, and procurement professionals, it lists over 80,000 manufacturers and distributors across more than 7,000 categories, including measuring instruments, processing equipment, electronic components, and testing machines. In addition to Japanese, it is globally active in five major languages: English, Spanish, French, German, and Korean.
### ZAZA Inc. Company Profile
ZAZA Inc. challenges industry issues and value creation with the mission to 'Implement the Future.'
- Name: ZAZA Inc.
- Location: 21F JP Tower Nagoya, 1-1-1 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture
- Representative: CEO Go Nagatsu
- Established: July 4, 2017
- Business: Operation of manufacturing DX platform 'Metoree' and travel platform 'airKitchen'
- Memberships: Japan Association of New Economy, Japan Society for Aeronautical and Space Sciences, etc.
- Website: https://zazainc.co.jp/