What was the main challenge Yuken Kogyo Co., Ltd. faced in their sales activities prior to utilizing Metoree?

Yuken Kogyo's primary challenge was the limited opportunities to connect with new customers, as their sales structure was heavily centered on existing clients and they had not engaged in full-scale web marketing.

What key factor convinced Yuken Kogyo to adopt Metoree, despite the platform having few listed companies in their category at the time?

Yuken Kogyo recognized Metoree's strength in SEO for their target keywords, believing it would effectively reach users actively searching for their products, making early adoption beneficial.

What were the tangible results Yuken Kogyo achieved after implementing Metoree?

Yuken Kogyo experienced a significant increase in initial traffic to their corporate website, with Metoree becoming a major referral channel accounting for over 10% of their traffic, and captured high-interest user engagement.

How did Metoree contribute to Yuken Kogyo's overall web marketing strategy and customer acquisition efforts?

Metoree served as a catalyst for Yuken Kogyo, demonstrating the effectiveness of web-based PR and successfully establishing a new customer acquisition channel by driving substantial traffic and engagement.

[Case Study Published] Yuken Kogyo Co., Ltd. Establishes New Customer Acquisition Channel by Utilizing Industrial Product Comparison Service 'Metoree'.

Q: What is the primary purpose of the industrial product comparison service 'Metoree' operated by ZAZA Inc.?

Metoree is an industrial product comparison service designed to help users find and compare various industrial products, facilitating connections between manufacturers and potential customers.

Published Mar 29, 2026 5:17 PM ・ Updated Jun 14, 2026 10:03 PM ・ 5 min read ・ Source: PR Times

Yuken Kogyo establishes web-based customer acquisition through the introduction of 'Metoree,' resulting in a significant increase in new customer traffic.

ZAZA Inc. (CEO: Go Nagatsu, Location: Nagoya, Aichi), operator of the industrial product comparison service 'Metoree' (https://metoree.com/), has published a case study on the adoption and utilization of the platform by Yuken Kogyo Co., Ltd. (Headquarters: Ayase, Kanagawa), a manufacturer and distributor of hydraulic equipment and environmental products that supports a wide range of industries. Founded in 1929, Yuken Kogyo has supported diverse industries by offering a wide variety of products in its core field of hydraulic equipment. While their strength lies in long-standing relationships with existing clients, creating touchpoints with new customers had become a significant challenge for their sales activities. Prior to adopting Metoree, the company had not engaged in full-scale web marketing. We spoke with Mr. Yoshida, who is in charge of public relations in the Product Planning Office, about the background of the adoption and the actual results achieved. ■ Background and Challenges With a sales structure centered on existing clients, opportunities to connect with new customers were limited. As they had not fully engaged in web-based PR, the immediate goal was to strengthen traffic to their corporate website. At the time, Metoree had few listed companies in the hydraulic category, but Yuken Kogyo recognized that the platform was strong in SEO for their target keywords. The ability to effectively reach users actively searching for their products convinced them of the benefits of early adoption. ■ Results of Adoption Through the introduction of Metoree, Yuken Kogyo achieved the following results: ・Initial traffic to their corporate website increased by several hundred visits per month. ・Metoree grew into a major traffic channel, accounting for over 10% of their referral traffic. ・High-interest user engagement was captured through top-tier click-through rate rankings within Metoree. ・The success of Metoree served as a catalyst for the company to realize the effectiveness of web marketing and expand into other initiatives. For more details, please visit the case study page below: "Choosing Metoree for SEO dominance: Shifting from existing-client-focused sales to creating new customer touchpoints" https://metoree.com/guides/392296/

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Source: PR Times
Category: News

[Case Study Published] Yuken Kogyo Co., Ltd. Establishes New Customer Acquisition Channel by Utilizing Industrial Product Comparison Service 'Metoree'.

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