MetLife Life Insurance to Gradually Introduce New Brand Design

MetLife Life Insurance K.K. (Representative Executive Officer, Chairman, President, and CEO Dirk Ostin) will sequentially introduce a new design system that shapes its brand, including a brand logo, colors, and icons. This initiative aims to clearly convey the company's commitment to being a partner that supports each customer's life and walks with them toward a more secure future.

To date, the company has built relationships with its customers based on trust and expertise. With the introduction of this new brand design, MetLife aims to execute its purpose, "Walking Together. Towards a More Secure Future," as an even more valuable experience, fostering deeper empathy and connection, taking into account changing social environments, customer lifestyles, and values.

This philosophy is also reflected in the design of products, services, and digital experiences, such as the integrated solution "360Future," as the company continues to innovate in communicating the value it provides and its stance to customers in an easier-to-understand manner.

Under the principle of being a partner that supports customers' lives in Japan, the company has built trust through the quality of its insurance products and daily efforts. Through this brand refresh, MetLife will evolve into a brand that customers feel more familiar with.

■ New Brand Design

The symbol part of the brand logo is shaped like MetLife's 'M', visually representing the company's commitment to standing by each customer's life. From sales and call centers to websites, various communications, and events, the goal is to enhance the quality of experience at all touchpoints between customers and the company, and to remain a familiar and trusted presence.

・New Brand Logo

Using a color palette based on blues that evoke trust, along with greens representing positivity and growth, the design expresses a sense of security and approachability.

・Official Website Image

End

About MetLife Life Insurance

As Japan's first foreign life insurance company, MetLife Life Insurance began operations in 1973. Currently, as the Japanese subsidiary of MetLife, one of the world's leading life insurance groups, it consistently stands by its customers, helping them choose optimal coverage. Through diverse sales channels, the company strives to provide innovative products that can address a wide range of risks for individual and corporate customers.www.metlife.co.jp