METI's "PHR Social Implementation Acceleration Project": Event Held to Share PHR Utilization Results at Osaka-Kansai Expo and Future Social Implementation Initiatives
As part of the PHR Social Implementation Acceleration Project promoted by the Ministry of Economy, Trade and Industry (METI), the EXPO-PHR Management Office held the "PHR Social Implementation Acceleration Event" on March 18, 2026. The event shared achievements of PHR services, featured a keynote speech, and panel discussions, addressing challenges and solutions for PHR's social implementation.
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- 📰 Published: March 31, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 13:39 (16h 39m after Published)
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The EXPO-PHR Management Office, as part of the demonstration project for creating new services utilizing Personal Health Record (PHR) data promoted by the Ministry of Economy, Trade and Industry (METI), held the "PHR Social Implementation Acceleration Event" on Wednesday, March 18, 2026, in Minato-ku, Tokyo. The event saw over 80 PHR business stakeholders participate (including online attendees). It included sharing achievements in creating PHR-based services, a keynote speech by Mr. Hiroki Fujimoto, Executive Officer of Sumitomo Life Insurance Company, a panel discussion, and a workshop. The event served as an opportunity to review the achievements of businesses that created PHR services and to discuss hints for overcoming challenges and necessary steps for the social implementation of PHR services.
■ Overview of the Project
This project is part of METI's "FY2023 Supplementary PHR Social Implementation Acceleration Project (Survey and Demonstration Project for Organizing Issues and Discussion Points towards Creating PHR Use Cases via Information Sharing Platforms)," "FY2024 Supplementary Project for Promoting Social Problem-Solving Service Development Utilizing Advanced Technologies in the Prevention and Health Promotion Field (Survey and Demonstration Project for Developing and Socially Implementing PHR Services Contributing to Nursing Care Prevention, etc., Utilizing Advanced Technologies)," and "FY2025 Healthcare Industry Infrastructure Advancement Promotion Project (Demonstration Survey Project for Creating Use Cases in Multi-professional Collaboration Utilizing PHR)." It aims to socially implement new services utilizing individual health and medical data, "PHR (Personal Health Record)." By leveraging "PHR CYCLE," an information sharing platform to connect PHR among businesses, PHR providers and service providers collaborate to create personalized services. At the 2025 Osaka-Kansai Expo, PHR services were offered for public experience and demonstration in daily life areas such as diet, exercise, sleep, and lifestyle. Furthermore, initiatives for the social implementation of PHR services are continuing in the fields of nursing care and multi-professional collaboration.
■ Presentation of Results from Participating Demonstration Project Businesses
Following an overview of the project by the secretariat, participating businesses in the Expo PHR demonstration*1 and the Nursing Care/Multi-professional PHR demonstration*2 reported on the content of their respective demonstrations and progress towards future social implementation.
Participating businesses in the Expo PHR demonstration also presented their achievements in exhibiting and offering experiences at the Osaka-Kansai Expo. They shared the results of personalized PHR service demonstrations and the perceived value of service provision in diverse daily life areas such as diet, sleep, exercise, and living. Furthermore, participating businesses in the Nursing Care/Multi-professional PHR demonstration*2 shared challenges they faced while considering social implementation. For attendees, it was an opportunity to gain insights into the potential of PHR business and approaches to commercialization challenges.
■ Keynote Speech by Mr. Fujimoto
■ Overview of the Project
This project is part of METI's "FY2023 Supplementary PHR Social Implementation Acceleration Project (Survey and Demonstration Project for Organizing Issues and Discussion Points towards Creating PHR Use Cases via Information Sharing Platforms)," "FY2024 Supplementary Project for Promoting Social Problem-Solving Service Development Utilizing Advanced Technologies in the Prevention and Health Promotion Field (Survey and Demonstration Project for Developing and Socially Implementing PHR Services Contributing to Nursing Care Prevention, etc., Utilizing Advanced Technologies)," and "FY2025 Healthcare Industry Infrastructure Advancement Promotion Project (Demonstration Survey Project for Creating Use Cases in Multi-professional Collaboration Utilizing PHR)." It aims to socially implement new services utilizing individual health and medical data, "PHR (Personal Health Record)." By leveraging "PHR CYCLE," an information sharing platform to connect PHR among businesses, PHR providers and service providers collaborate to create personalized services. At the 2025 Osaka-Kansai Expo, PHR services were offered for public experience and demonstration in daily life areas such as diet, exercise, sleep, and lifestyle. Furthermore, initiatives for the social implementation of PHR services are continuing in the fields of nursing care and multi-professional collaboration.
■ Presentation of Results from Participating Demonstration Project Businesses
Following an overview of the project by the secretariat, participating businesses in the Expo PHR demonstration*1 and the Nursing Care/Multi-professional PHR demonstration*2 reported on the content of their respective demonstrations and progress towards future social implementation.
Participating businesses in the Expo PHR demonstration also presented their achievements in exhibiting and offering experiences at the Osaka-Kansai Expo. They shared the results of personalized PHR service demonstrations and the perceived value of service provision in diverse daily life areas such as diet, sleep, exercise, and living. Furthermore, participating businesses in the Nursing Care/Multi-professional PHR demonstration*2 shared challenges they faced while considering social implementation. For attendees, it was an opportunity to gain insights into the potential of PHR business and approaches to commercialization challenges.
■ Keynote Speech by Mr. Fujimoto