Ten restaurants in Tsuruoka City, Yamagata Prefecture, have been certified as "Choiine!" as part of the "Choiine! Project," which is supported and sponsored by Metagen Therapeutics, Inc. (Headquarters: Tsuruoka City, Yamagata Prefecture; President & CEO: Taku Nakahara). These certified restaurants will be provided with a "Choiine! Certified Store" POP display.
The project, launched in May 2026, is an initiative by a volunteer team of students from Yamagata University, Tohoku University of Community and Public Policy, and Keio University to promote the appeal of Tsuruoka City, Yamagata Prefecture, from the perspective of gut health. Aiming for "town development centered on gut health," the project certifies restaurants in Tsuruoka City that offer menus using 10 or more types of plant-based foods. Information about the certified restaurants, their menus, and Tsuruoka City's local ingredients will be disseminated through the project's social media and other channels. Metagen Therapeutics provides scientific knowledge and advice on the gut environment and sponsors this project.
◆Choiine! Certified Stores - Phase 1 (Total 10 Stores - in Japanese syllabary order)
Kitchen futaba
Address: 9-26 Mihara-cho, Tsuruoka City, Yamagata Prefecture
Instagram: https://www.instagram.com/kitchen_futaba/
Kokon cocon
Address: 8-18 Sanno-cho, Tsuruoka City, Yamagata Prefecture
Instagram: https://www.instagram.com/cocon.tsuruoka/
gira e gira
Address: 28-2 Toyoda Ko, Tsuruoka City, Yamagata Prefecture
Instagram: https://www.instagram.com/giraegira_info/
Stand Kappo Minaguchi
Address: 8-10 Sanno-cho, Tsuruoka City, Yamagata Prefecture
Instagram: https://www.instagram.com/takuya_minaguchi/
Spice to Hito
Address: 2F, 1-7-18 Honcho, Tsuruoka City, Yamagata Prefecture
Instagram: https://www.instagram.com/spice_tsuruoka/
Nozomi Cafe nanairo
Address: 5-53 Kita-chibara-cho, Tsuruoka City, Yamagata Prefecture
Instagram: https://www.instagram.com/nanairo_n_sketch/
blanc blanc gastropub
Address: 6-10 Suehiro-cho, Tsuruoka City, Yamagata Prefecture
Instagram: https://www.instagram.com/blancblancgastropub/
Manoma
Address: 18-8 Asahi-cho, Tsuruoka City, Yamagata Prefecture
Instagram: https://www.instagram.com/manoma_tsuruoka/
MOON TERRASSE
Address: 23-1 Shimo-torinosu, Kita-den, Tsuruoka City, Yamagata Prefecture
(Inside Sui-den Terrace)
Instagram: https://www.instagram.com/moonterrasse_/
Meshi to Kashi Ribatei
Address: 3-37 Hiyoshi-cho, Tsuruoka City, Yamagata Prefecture
Instagram: https://www.instagram.com/libatei/
(Please check the respective social media accounts for business information for each store.)
Metagen Therapeutics has established the "Tsuruoka Stool Bank Room," Japan's first facility for stool donation, within Tsuruoka Science Park in Tsuruoka City, Yamagata Prefecture, and is advancing research and development of pharmaceuticals utilizing gut bacteria. As a leading company in gut bacteria-based medicine originating from Tsuruoka City, Yamagata Prefecture, we will contribute to the city's "gut health town development."
▼Related Press Release
"Choiine! Project" Launched: Towards a "Gut-Good" Town in Tsuruoka City, Yamagata Prefecture - Town Development for Gut Health Through "Food Culture" and "Gut Bacteria"
- Students from Yamagata University, Tohoku University of Community and Public Policy, and Keio University Solve Regional Issues -
https://www.metagentx.com/news/20260518_choiine_start
"Choiine! Project" Instagram Account
https://www.instagram.com/tsuruokachouiine/
About the "Tsuruoka Stool Bank Room"
"Stool donation" is a new initiative for social contribution where individuals with healthy gut environments provide their own stool for the development of new pharmaceuticals utilizing gut bacteria contained in feces. Metagen Therapeutics opened the "Tsuruoka Stool Bank Room," Japan's first stool donation facility, in Tsuruoka City, Yamagata Prefecture, in April 2025, and is recruiting stool donors from residents of the Shonai region.
About Metagen Therapeutics, Inc. Metagen Therapeutics, Inc. is a venture company originating from Juntendo University, Keio University, and Tokyo University of Science, with the purpose of "continuously fulfilling patients' wishes through microbiome science," creating social impact through medical care and drug discovery based on gut bacteria research.
Based on the "Gut Microbiome Bank," the company is promoting a "Medical Service Business" and a "Drug Discovery Business" aimed at the social implementation of Fecal Microbiota Transplantation (FMT). Currently, the company is focusing on development in the fields of immune diseases (inflammatory bowel disease), cancer, and central nervous system diseases.
<Company Profile>
Company Name: Metagen Therapeutics, Inc. (Abbreviation: MGTx)
Head Office Location: 246-2 Mizu-no-ue, Kakuganjii, Tsuruoka City, Yamagata Prefecture
Tokyo Office: Inspired Lab, 6F, Otemachi Building, 1-6-1 Otemachi, Chiyoda-ku, Tokyo
Representative: Taku Nakahara, President & CEO
Date of Establishment: January 17, 2020
Business Activities: Drug discovery and medical business utilizing microbiome science
URL: https://www.metagentx.com
Inquiries regarding participation in and certification for this project:
Metagen Therapeutics, Inc.
"Choiine! Project" Representative
Email: contact@chomusubi.metagentx.com
FACT BOX
- Source: PR TIMES
- Category: 地域活性化