Mer Inc. Launches Beta Version of "DataSango," a SaaS that Automates CRM Data Preparation

Mer Inc. (Headquarters: 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043; Representative Director and President: Tomoaki Sawaguchi; hereinafter "Mer") announced the launch of the beta version of "DataSango," a SaaS that automates CRM data preparation.

https://www.datasango.ai/

While interest in AI utilization and business automation is growing, many companies face challenges with the quality of their underlying CRM data. If duplicate entries, inconsistent notation, missing data, and unclassified data are left unaddressed, report figures cannot be trusted, and the accuracy of customer segmentation and targeting will not improve. Furthermore, even with the introduction of automation and AI analysis, if the raw data is not organized, it is often difficult to achieve expected results.

DataSango is an AI Data Operations Platform designed to address these challenges. It aims to continuously maintain data in a "usable state" by providing four core functions—Merge, Cleansing, Enrichment, and Transform—along with AI-powered preparation processes for CRM data.

Since its establishment in 2020, Mer has supported companies in business structuring, process standardization, data integration, automation, and continuous improvement. As Japan's sole Pipedrive Master Partner, it has also provided CRM implementation and operational support and redesigned the operational foundation of revenue departments such as sales, marketing, and customer success through its external RevOps team, "diver." What consistently emerged from these field experiences was that the fundamental bottleneck hindering AI adoption and automation was not the tools themselves, but rather data quality and operational structure.

DataSango is the productization of this accumulated knowledge from support sites into a SaaS, enabling more companies to leverage it with high reproducibility. Instead of relying on manual, ad-hoc data correction, DataSango continuously maintains data quality through rules and AI, establishing a foundation that can be utilized for CRM, reporting, automation, and AI analysis.

Key features of DataSango are as follows:

First, the Merge function automatically detects duplicate data for the same companies and individuals and integrates it based on predefined rules. This helps improve the reliability of CRM record counts and pipeline figures.

Next, the Cleansing function automatically standardizes inconsistent notations for company names, phone numbers, and addresses using rule-based processing. This enhances searchability and analysis accuracy while reducing the burden of manual corrections.

Furthermore, the Enrichment function integrates with corporate databases to supplement missing information such as corporate numbers, industries, employee sizes, and locations. It transforms CRM data with many omissions into data usable for sales and marketing.

Additionally, the Transform function automatically generates new fields based on conditions from multiple columns, converting data into a strategic structure. For example, it can automatically generate customer segments based on industry, employee size, and deal history, enabling cross-departmental utilization of data under a consistent definition.

In addition, the AI Enrichment function allows AI to automatically search the web for information that cannot be filled from databases alone, such as company overviews and recent news, and record it. The AI Transform function interprets free-form text and variations in expression based on meaning, automatically converting it into structured data. This enables handling ambiguous data that was difficult to address with traditional rule-based preparation alone.

DataSango is particularly suitable for the following companies:

Companies that have implemented CRM but are concerned about low data quality in reports and analysis. Organizations where data is fragmented across multiple departments such as sales, marketing, and customer success. Companies that want to promote AI utilization and business automation but face challenges in preparing the foundational data infrastructure.

With the launch of the beta version, DataSango offers a 14-day free trial. It can be started without credit card registration, and continuous use is possible with a free plan after the trial ends. This design makes it easy for companies to start verifying the automation of CRM data preparation on a small scale.

Moving forward, Mer aims to evolve corporate data operations in the AI era, transforming them from "something people work hard to organize" to "something automatically maintained by a system" through DataSango.

Representative Comment

Tomoaki Sawaguchi, Representative Director and President, Mer Inc. Comment

"As AI utilization advances, the importance of data quality on-site continues to grow. In reality, many of the reasons why AI and automation don't function effectively stem not from model performance, but from issues like duplicate, missing, or inconsistently notated raw data, prior to the model's capabilities,