Mer Inc. Launches Pre-registration for "DataSango" CRM Data Preparation Service Supporting AI Utilization

Mer Inc. (Headquarters: Shibuya, Tokyo; CEO: Tomoaki Sawaguchi) announced the start of pre-registration for "DataSango," a CRM data preparation service essential for automation and AI utilization. In recent years, B2B companies have rapidly adopted CRM, business automation, and AI. However, practical challenges include distrust in CRM reports, inability to create accurate segments, continuous flow of unorganized data after automation, and concerns about original data quality for AI. Mer, established in February 2020, has supported the construction of revenue department systems including marketing, sales, CSCX, and billing management. Since 2021, it has also provided CRM implementation and utilization support as a Pipedrive master partner in Japan. Through this experience, Mer identified that data usability, rather than tool features, determines implementation success. Mer's external RevOps team, "diver," designs entire workflows with AI in mind, providing end-to-end support from tool selection to implementation and adoption. During this support, numerous cases showed that AI utilization and automation were hindered by data quality issues. DataSango was developed to address these challenges. It is not merely a data cleansing tool but a service that supports the creation of a data foundation for business automation and AI utilization by tackling practical issues like data origin, points of inconsistency/deficiency, naming conventions, supplementation, and transformation into "usable data." Mer aims to make data preparation a continuously executable system rather than a manual, one-off effort, enabling more companies to confidently use AI and automation. DataSango specifically uses predefined rules and AI to automatically organize duplicate, inconsistent, missing, and unclassified data in CRM. Once rules are set for record validation, company name/phone number standardization, external data enrichment, and segment/rank assignment, DataSango repeatedly applies these logics on a schedule. This helps build a reliable data foundation for reports, segment creation, automated workflows, and AI agents, reducing reliance on individual efforts. Mer Inc. is an AI Operations Company, supporting business structuring, process standardization, data integration, automation, and continuous improvement.