Towards a Society Where You Don't Have to Give Up on What You Want to Achieve. — Livran's Vision for a "Balanced Life"

Our dream at Livran is to create a society where you don't have to give up on what you want to achieve.

In modern society, it has become commonplace to sacrifice something to accomplish something else.

Cutting down on precious time for a career.
Putting personal dreams on hold for daily life or responsibilities.
Losing mental and physical well-being (health) amidst busyness.

While we truly want to cherish both, achieving that balance is never easy.

Our company name "Livran" combines "Life / Live," meaning life and living, with "Libra," meaning balance.

It embodies our desire to adjust various "imbalances" in life, support people striving towards their dreams, and empower them to live life on their own terms.

■ The Vision Born from Personal Experience

During my previous overseas assignment, I personally experienced a breakdown in health due to overworking, relying on energy drinks and coffee.

While it was possible to temporarily boost performance, that state did not last long.

What I realized then was that true strength is not exerted when forced, but naturally emerges when one is in a balanced state.

That's why we aim to create a society where people can naturally exert their strength in a balanced state, rather than constantly pushing themselves.

■ merihari as the First Step

Livran's natural energy jelly "merihari" was born as the first step towards this philosophy.

The theme is work-life balance.

We want to support people in maintaining their personal time and pursuing their dreams in their own way, even amidst busy days.

With this in mind, we developed this product to balance energy and relaxation using naturally derived ingredients, without relying on caffeine or additives.

■ Connecting with Challengers

Currently, "merihari" is not only sold online but also through:

・Sponsorships at sports events
・Provision to running teams
・Deployment in co-working spaces and shared lounges

Through these initiatives, we have increased opportunities to connect with various "challengers."

Athletes who continue to strive towards their dreams and goals.
Students who confront their own potential.
Entrepreneurs who seek to create new value.

Each of them is moving forward despite different environments and constraints.

However, many of them commonly face the challenge of "wanting to keep going, but their condition can't keep up."

That's why we believe that maintaining a state where performance can be naturally exerted, rather than forcibly switching it on, is essential for continuing to pursue one's dreams.

■ Our Vision for the Future

The future we aim for is not a society where you have to choose between "what you want to do" and "what you have to do," but one where you can cherish both.

A state where mind and body are balanced, allowing you to exert your strength naturally without overexertion.

And to be able to choose what you value in life without sacrificing anything.

Towards a society where you don't have to give up on what you want to achieve.

Livran aims for a "balanced life" together with you.

■ About the merihari Brand

"merihari" is a natural energy jelly brand that supports unleashing one's true potential by naturally balancing the body and mind.

Without relying on caffeine, it contains plant-derived ingredients such as Lion's Mane mushroom, Bacopa Monnieri, Mucuna pruriens, Mango leaf, and Ginkgo leaf, which address cognitive function and mental condition.

It supports those who want to live positively by balancing their mind and body, rather than forcibly boosting themselves, even in busy daily life.

■ Company Profile

Company Name: Livran Co., Ltd.
Location: Arai Building 3F, 3-25-41 Nishi-Tsutsujigaoka, Chofu-shi, Tokyo
Representative: Shunsuke Ishida, Representative Director CEO
Established: May 21, 2024
Capital: 6 million yen
Business Activities: Planning and sales of food and health supplements under the theme of "balance support"
URL: https://meri-hari.com/

Instagram: https://www.instagram.com/merihari_official/

Contact: info@meri-hari.com