【TikTok Launch】 A New Sensational Content Born to "Learn Real Estate Pop-Style"!

Mercury Co., Ltd. (Location: Minato-ku, Tokyo; Representative Director: Hiroaki Miyaji) launched its official TikTok account in February 2026, utilizing the company's official mascot character, "Maki Yuri."

[Background and Purpose of TikTok Launch] Our company, which specializes in real estate purchasing, has handled numerous consultations involving complex property rights, such as leasehold interests and shared ownership. However, we have faced the challenge that the subject matter is often difficult to understand. Therefore, we decided to launch this account by adopting a new approach that combines a character with short-form videos. The goal is to convey difficult real estate information in a more accessible way, improve the recognition of the "Maki Yuri" brand, and let more people know that we are a knowledgeable and reliable company.

By following this account, you can easily learn "advantageous information" from within the vast field of real estate knowledge. We will break down professional and often complex real estate topics into a format that anyone can understand.

[Account Introduction] Our official character, Maki Yuri, is designed as the "granddaughter of a major landowner" who aspires to be a real estate professional. On this account, Maki Yuri serves as a navigator, explaining basic real estate knowledge, systems, and practical tips through pop and easy-to-understand videos.

This account is aimed at a wide range of people, including the general public who want to acquire real estate knowledge for the future, property owners, real estate companies, and legal professionals such as judicial scriveners.

The biggest feature of this initiative is the combination of "character IP" and "real estate," two elements that may seem different at first glance. This allows us to create content where even highly specialized information can be understood while enjoying it as entertainment.

Furthermore, a major strength is that it not only lowers the barrier to learning but also makes the information easier for viewers to remember. Moving forward, we plan to leverage these strengths to expand beyond TikTok to other social media platforms such as YouTube and Instagram, delivering valuable information to even more people.

[Future Developments] Looking ahead, we are considering not only sharing real estate knowledge but also introducing our business operations, providing more practical know-how, creating story-driven content, and strengthening promotions such as advertising based on user feedback.

We will continue to enrich our content to be "fun and useful" for all viewers through video distribution on a wide range of themes, so we hope you will follow us and look forward to our future updates.

[About Mercury] Based on our extensive real estate knowledge and experience, Mercury resolves the worries and problems faced by real estate owners. Real estate concerns are diverse and vary from person to person. We accurately grasp your anxieties and issues and propose the best plan for each individual case. We believe that our reason for existence and our mission is to continue striving to solve problems so that everyone involved in real estate can be satisfied with the results.

Trade Name: Mercury Co., Ltd. Headquarters: MERCURY SHINBASHI, 6-22-4 Shinbashi, Minato-ku, Tokyo 105-0004 Established: December 2004 Representative: Hiroaki Miyaji, Representative Director Capital: 30 million yen Business Description: Rights adjustment business, Real estate development business, Leasehold/land ownership purchasing business, Condominium reconstruction business Official Website: https://mercury-realestate.co.jp/

[Services Provided] - Real estate column "Mercury Real Estate Lab" (https://mercury-realestate.co.jp/article/) - Service specializing in leasehold and land ownership "Shakuchiken Sodansho" (https://shakuchiken.net/) - Service specializing in properties that cannot be rebuilt "Saikenchiku-fuka.net" (https://saikenchiku-fuka.net/)

Useful columns regarding real estate are also available on each website.

[Recommended Articles from Mercury Co., Ltd.] - Everything about real estate purchasing! Is the purchase price really lower? https://mercury-realestate.co.jp/article/fudosan-baikyaku/kiso/purchase/ - Real estate sales as an inheritance tax measure https://mercury-realestate.co.jp/article/souzoku-kanri/inheritance/tax_measures/ - What is a justifiable reason for eviction? Justifiable reasons due to the tenant's negligence https://mercury-realestate.co.jp/article/fudosan-baikyaku/kiso/just_cause/ - 3 cases of trouble when selling shared ownership! How to avoid failure https://mercury-realestate.co.jp/article/co-ownership/kyouyu_trouble/

[Recommended Articles from Shakuchiken Sodansho] - [Must-see] A thorough guide to successful leasehold sales methods and procedures! https://shakuchiken.net/about-leasehold/buying-selling/ - Easy-to-understand explanation of the flow of leasehold inheritance procedures https://shakuchiken.net/about-leasehold/point/ - [Trouble Resolution] A guide to read when facing leasehold problems https://shakuchiken.net/about-leasehold/trouble/ - [Must-see] A complete guide to land ownership sales: Thorough explanation of methods and market prices! https://shakuchiken.net/about-sokochi/flow/