Mercury Revamps Group Logo for 20th Anniversary, New Symbol Represents 'Future Self'

Mercury, Inc. (Headquarters: 23rd Floor, Shinjuku Nomura Building, 1-26-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo; President: Tsuyoshi Akima), a human resources services company that enriches the lives of those it engages with through the appointment and development of diverse talent, announces the renewal of its group logo in celebration of its 20th anniversary.

The new logo will be introduced in April 2026 and will be progressively rolled out across various materials, including the website, business cards, company brochures, and recruitment and promotional materials.

■ Background of the Logo Renewal

Since its establishment in 2006, Mercury has expanded from its roots in human resources services into business areas directly linked to 'personal growth' and 'career choices'.

As the business has grown, the number of group and affiliated companies has increased, making brand expression unification and recognition a key theme.

Against this backdrop, and taking the opportunity of its 20th anniversary, the company has created a new logo to be used across the entire group to enhance brand consistency and communication.

■ Meaning and Sentiments Embedded in the Logo

The Mercury logo symbolizes our consistent commitment to 'personal growth' and 'career choices'.

The  M  symbol is not only the initial of 'MERCURY' but also gives shape to the career process where individuals learn, accumulate experience, and advance to the next stage.

The circle placed in the upper right symbolizes the 'future self' one is yet to meet.

It is not something that can be reached in a single leap from one's current position, but an existence that is gradually approached through repeated challenges and trial and error.

The shape of the M evokes the image of stepping up a staircase one step at a time.

It embodies the idea that people approach their future selves not through short-term results or accidental success, but through the accumulation of daily decisions and actions.

For the brand color, we have adopted indigo blue, a traditional Japanese color. Indigo symbolizes intelligence, sincerity, trust, as well as development and succession. This indigo also inherits the blue that was the main color of the polka-dot design long familiar as Mercury's symbol.

It embodies the intention to evolve with the times while inheriting the brand image and sentiments cherished since our founding.

We value connecting our accumulated history to the future, rather than repainting the past.

This new indigo blue layers our respect for the 20-year journey with our determination for the next 20 years.

It is a common brand symbol that signifies the Mercury Group's intention to 'support the future of society through human education and career support'.

It represents the Mercury Group's stance of wanting to remain a long-term trusted entity, deeply involved in people's lives and careers, towards the realization of a society where everyone can choose their future by their own will.

■ About the Logo Rollout

The new logo will be introduced starting April 2026, and the transition will proceed sequentially across the following media:

・Corporate website
・Company brochures, recruitment tools
・Business cards, internal tools
・Novelty goods, promotional materials
・Group company logos

Instead of changing everything at once, we plan to introduce it in stages, in line with the timing of material updates.

■ Message from President Tsuyoshi Akima

"Since its founding, Mercury has continuously focused on human potential.
This logo renewal is not just a design change; it is a symbol of how we will engage with society as a company moving forward.

While inheriting the familiar image of the polka-dot blue, we have adopted the traditional Japanese color of indigo. We want to evolve our brand for the next 20 years while cherishing the path we have walked.

Under this new logo, the Mercury Group will continue to deliver value to society through human education and career support."

■ Company Information

Mercury, Inc.

Headquarters: 23rd Floor, Shinjuku Nomura Building, 1-26-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo

President: Tsuyoshi Akima

Phone: 03-6388-0023

URL: https://mercury-group.co.jp/

Established: November 2006

Capital: 50 million yen (Capital reserve: 30 million yen)

Employees: 5,610 (as of April 1, 2025, with over 90% full-time employees)

Business Activities: Sales promotion, education, entertainment, outsourcing, etc., utilizing human resources.

With its vision of being an 'Inspiration Agent,' Mercury provides opportunities for diverse human resources to thrive through appointment and development, thereby supporting the future of Japanese society.

Going forward, we will continue to contribute to the realization of a better society by connecting society and people, expanding the potential of 'all people,' and enriching the lives of those we are involved with.

■ Mercury, Inc. Information List

・New Graduate Recruitment https://recruit.mercury-group.co.jp/

・Career Recruitment https://career.mercury-group.co.jp/

・Press Release List https://mercury-group.co.jp/news

・YouTube Mercury Channel https://www.youtube.com/@mercury_channel

・Official Recruitment Instagram https://www.instagram.com/mercury_recruitment

・X (formerly Twitter)https://x.com/mercury_HR

・TikTok https://www.tiktok.com/@cando_kando

■ For Media Inquiries and Coverage

If you wish to arrange for coverage, please contact us at the following address.

Mercury, Inc. Public Relations Office (c/o Reiwa PR): mercury-group@reiwapr.jp