[TikTok Launch] A New Sensation Content Where You Can Learn Real Estate in a 'Pop' Way is Born!
Mercury Inc. launched a TikTok account featuring official character 'Yuri Maki' in February 2026. The account aims to explain complex real estate knowledge in a pop and easy-to-understand format.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 05:42 (534h 46m after Collected)
Mercury Inc. (Location: Minato-ku, Tokyo; CEO: Hiroaki Miyachi) has launched an official TikTok account featuring its official mascot character "Yuri Maki" starting in February 2026.
View Details: https://www.tiktok.com/@mercury_fudosan/
## Background and Purpose of Launching TikTok
Our company, which handles the real estate purchasing business, has dealt with many consultations regarding real estate with complex rights relationships, such as leasehold rights and shared ownership. On the other hand, there was an issue that "the content is difficult and hard to understand." Therefore, by introducing a new approach that combines a character with short videos, we aimed to convey difficult real estate information more understandably. We launched the account with the goal of improving the recognition of the Yuri Maki brand and letting more people know that we are a knowledgeable and reliable company.
By following this account, users can easily learn "information that is advantageous to know" among real estate knowledge. We will break down even highly specialized and often difficult real estate content into a form that anyone can understand.
## Account Introduction
Our official character, Yuri Maki, is set as the "granddaughter of a major landowner" aiming to become a real estate professional. On this account, Yuri Maki serves as a navigator, explaining basic real estate knowledge, systems, and practical points in pop and easy-to-understand videos.
This account targets a wide range of demographics, including general people who want to acquire real estate knowledge for the future, real estate owners, real estate companies, and professionals such as judicial scriveners.
The greatest feature of this initiative is the combination of seemingly different elements: "character IP" and "real estate." This makes it possible to create content where even highly specialized information can be understood while being enjoyed as entertainment.
Moreover, a major strength is that it not only lowers the hurdle to learning but also enables information dissemination that is easy to remain in the viewers' memories. Moving forward, we plan to leverage these strengths and expand not only to TikTok but also to other social media platforms like YouTube and Instagram, delivering valuable information to even more people.
## Future Developments
For future developments, we are considering not only real estate knowledge but also introducing our business contents, more practical know-how, story-driven content, and strengthening promotions such as advertising utilization based on user feedback.
Through video distribution on a wide range of themes, we will further enrich "fun and useful" content for our viewers. We would appreciate it if you could follow us and look forward to our future distributions.
## About Mercury
Based on our abundant real estate knowledge and experience, Mercury solves the worries and problems faced by real estate owners. Worries and problems regarding real estate are diverse and vary from person to person.
View Details: https://www.tiktok.com/@mercury_fudosan/
## Background and Purpose of Launching TikTok
Our company, which handles the real estate purchasing business, has dealt with many consultations regarding real estate with complex rights relationships, such as leasehold rights and shared ownership. On the other hand, there was an issue that "the content is difficult and hard to understand." Therefore, by introducing a new approach that combines a character with short videos, we aimed to convey difficult real estate information more understandably. We launched the account with the goal of improving the recognition of the Yuri Maki brand and letting more people know that we are a knowledgeable and reliable company.
By following this account, users can easily learn "information that is advantageous to know" among real estate knowledge. We will break down even highly specialized and often difficult real estate content into a form that anyone can understand.
## Account Introduction
Our official character, Yuri Maki, is set as the "granddaughter of a major landowner" aiming to become a real estate professional. On this account, Yuri Maki serves as a navigator, explaining basic real estate knowledge, systems, and practical points in pop and easy-to-understand videos.
This account targets a wide range of demographics, including general people who want to acquire real estate knowledge for the future, real estate owners, real estate companies, and professionals such as judicial scriveners.
The greatest feature of this initiative is the combination of seemingly different elements: "character IP" and "real estate." This makes it possible to create content where even highly specialized information can be understood while being enjoyed as entertainment.
Moreover, a major strength is that it not only lowers the hurdle to learning but also enables information dissemination that is easy to remain in the viewers' memories. Moving forward, we plan to leverage these strengths and expand not only to TikTok but also to other social media platforms like YouTube and Instagram, delivering valuable information to even more people.
## Future Developments
For future developments, we are considering not only real estate knowledge but also introducing our business contents, more practical know-how, story-driven content, and strengthening promotions such as advertising utilization based on user feedback.
Through video distribution on a wide range of themes, we will further enrich "fun and useful" content for our viewers. We would appreciate it if you could follow us and look forward to our future distributions.
## About Mercury
Based on our abundant real estate knowledge and experience, Mercury solves the worries and problems faced by real estate owners. Worries and problems regarding real estate are diverse and vary from person to person.