~For Moisturized Color Contacts~ Menicon Announces Launch of Contact Lens Insertion Drops 'Urumo'

Menicon Co., Ltd. (Headquarters: 21-19, Aoi 3-chome, Naka-ku, Nagoya; President and CEO: Yasushi Kawaura) announces the pre-launch sale of 'Urumo,' a contact lens insertion solution for color contact lens (karakon) users, at Don Quijote stores nationwide starting Monday, April 6, 2026. General sales at drugstores and other retailers will begin from early May.

Many color contact lens users endure discomfort to enjoy fashion, with 51.9% experiencing 'dryness or becoming dry eye' and 39.7% having 'a foreign body sensation in the eye (gritty, scratchy, etc.)' as common eye problems when wearing lenses. *

'Urumo' was born from the desire for these users to enjoy fashion more comfortably. It is recommended for those who struggle with 'color contacts drying out easily,' 'a gritty feeling when wearing color contacts,' or 'makeup getting on and smudging color contacts.' Just by applying 1-3 drops to the lens before insertion, it creates a veil of moisture to support comfortable wear.

Menicon will continue to propose new ways of 'seeing' by providing products and services that meet the lifestyles and needs of each and every customer.

*July 2024 Menicon survey (n=1,620, internet survey)

1. Product Features

'Urufuwaritchi Coat' with a double action of moisturizing and cushioning ingredients

① Keeps lenses moist!

The PVA*1 and HPMC*2 contained in Urumo create the 'Urufuwaritchi Coat' that envelops the lens surface.

Furthermore, the formulation with sodium hyaluronate (a thickener) helps to maintain the lens's moist feeling.

*1 Polyvinyl alcohol (partially saponified) *2 Hypromellose

*Moisture sensation may vary by individual.

② Softens the gritty feeling for a fluffy and gentle wearing experience

The 'Urufuwaritchi Coat' acts as a cushion, softening the gritty feeling and sense of dryness while wearing lenses.

*Wearing sensation may vary by individual.