[New Standard!] Melodian to Launch Large-Scale Summer Project for 'DIY Sports Drink' Concentrated Portion-Type Sports Drink!
Melodian Co., Ltd. has announced a major summer project for its concentrated portion-type sports drink, 'DIY Sports Drink.' The 'DIY Sports Drink Project 2026' aims to raise awareness of the product and support students, athletes, and anyone enjoying summer, through a participatory sports event featuring influencers and a gift campaign for sports teams.
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- 📰 Published: May 1, 2026 at 00:48
- 🔍 Collected: April 30, 2026 at 16:31
- 🤖 AI Analyzed: April 30, 2026 at 16:41 (9 min after Collected)
Melodian Co., Ltd. (Headquarters: Yao City, Osaka; President: Yukio Nakanishi) will launch the large-scale 'DIY Sports Drink Project 2026' this summer to enliven the season with 'DIY Sports Drink,' a concentrated portion-type sports drink that can be diluted with water. This project aims to support students engaged in club activities, sweating athletes, people enjoying summer to the fullest, and their supporting families and friends, while also making 'DIY Sports Drink' known to more people.
■ Background of 'DIY Sports Drink Project 2026'
'DIY Sports Drink' is a concentrated product that allows users to easily make a sports drink by dissolving one portion in about 500-600ml of water. Its features, such as being liquid and easy to dissolve, allowing users to make their preferred concentration, and being cost-effective, make it useful in various situations like heatstroke prevention in summer, hydration and mineral* replenishment, sports scenes, club activities, and family leisure. However, there was a challenge that its appeal was not sufficiently recognized. *Minerals in this product refer to sodium, magnesium, calcium, and potassium.
Furthermore, Japanese summers are becoming longer and hotter each year, making regular hydration and mineral replenishment a familiar and important theme for everyone, from children to adults. Especially in student club activities under the scorching sun or in sports scenes where people enthusiastically move their bodies, a sports drink that is 'easy to make and quick to drink' plays a vital role in supporting daily life.
However, simply promoting the product through advertising alone cannot convey the 'value' and 'feelings' we wish to deliver. We planned this project with the desire to convey such sentiments along with the product: 'We want everyone to enjoy this summer more and spend it more positively' and 'We want to support hardworking people through our product!'
■ Project Overview
The 'DIY Sports Drink Project 2026' will implement initiatives to fully liven up this summer.
'Who Wins, the Versatile or the Specialist?' - Melodian 'DIY Sports Drink' Presents Grand Athletic Meet
This is a participatory sports event where high school club activities and club teams nationwide challenge a team led by Yusaku Sports, a creator who won 'Sports Creator of the Year' at 'TikTok Awards Japan 2025.' High school teams from various sports will gather. They will compete in serious matches unique to each sport and take on special challenges to see whether the 'versatile players' or the 'teams specialized in their field' will win.
[Featured Influencers]
・Yusaku Sports: (Instagram: https://www.instagram.com/yusaku02sports/)
(TikTok: https://www.tiktok.com/@yusakusports)
・Melonpanna (Kikuno Juna): (Instagram: https://www.instagram.com/______kj17/)
・Kinugasa Noa: (Instagram: https://www.instagram.com/noa._.813/)
・Enomoto Jura: (Instagram: https://www.instagram.com/j_gram03/)
・Honjo Mayaka: (Instagram: https://www.instagram.com/mayaka_0501/)
＼＼＼To all high school club activities and high school club teams nationwide!／／
We are looking for high school teams to participate in this project and liven up the event with sports influencers!
▼Target: High school club activities or high school club teams nationwide
▼Application Deadline: Until 23:59 on Sunday, May 10, 2026
▼Apply/Details here!
'Who Wins, the Versatile or the Specialist?' Detail Page
Club Activity/Sports Team Support Campaign
We will implement the 'Club Activity/Sports Team Support Campaign' to support students engaged in club activities and sports teams.
■Overview: We want you to know the goodness of our product! Therefore, we will present one case of 'DIY Sports Drink' to 50 randomly selected teams from groups such as club activities and sports teams. You can apply via X or Instagram.
■Campaign Period:
From May 1st (Friday) to May 22nd (Friday) 23:59
■Prize: DIY Sports Drink 20 pieces x 20 bags (1 case) (standard type, sugar-free type, etc.)
■ Background of 'DIY Sports Drink Project 2026'
'DIY Sports Drink' is a concentrated product that allows users to easily make a sports drink by dissolving one portion in about 500-600ml of water. Its features, such as being liquid and easy to dissolve, allowing users to make their preferred concentration, and being cost-effective, make it useful in various situations like heatstroke prevention in summer, hydration and mineral* replenishment, sports scenes, club activities, and family leisure. However, there was a challenge that its appeal was not sufficiently recognized. *Minerals in this product refer to sodium, magnesium, calcium, and potassium.
Furthermore, Japanese summers are becoming longer and hotter each year, making regular hydration and mineral replenishment a familiar and important theme for everyone, from children to adults. Especially in student club activities under the scorching sun or in sports scenes where people enthusiastically move their bodies, a sports drink that is 'easy to make and quick to drink' plays a vital role in supporting daily life.
However, simply promoting the product through advertising alone cannot convey the 'value' and 'feelings' we wish to deliver. We planned this project with the desire to convey such sentiments along with the product: 'We want everyone to enjoy this summer more and spend it more positively' and 'We want to support hardworking people through our product!'
■ Project Overview
The 'DIY Sports Drink Project 2026' will implement initiatives to fully liven up this summer.
'Who Wins, the Versatile or the Specialist?' - Melodian 'DIY Sports Drink' Presents Grand Athletic Meet
This is a participatory sports event where high school club activities and club teams nationwide challenge a team led by Yusaku Sports, a creator who won 'Sports Creator of the Year' at 'TikTok Awards Japan 2025.' High school teams from various sports will gather. They will compete in serious matches unique to each sport and take on special challenges to see whether the 'versatile players' or the 'teams specialized in their field' will win.
[Featured Influencers]
・Yusaku Sports: (Instagram: https://www.instagram.com/yusaku02sports/)
(TikTok: https://www.tiktok.com/@yusakusports)
・Melonpanna (Kikuno Juna): (Instagram: https://www.instagram.com/______kj17/)
・Kinugasa Noa: (Instagram: https://www.instagram.com/noa._.813/)
・Enomoto Jura: (Instagram: https://www.instagram.com/j_gram03/)
・Honjo Mayaka: (Instagram: https://www.instagram.com/mayaka_0501/)
＼＼＼To all high school club activities and high school club teams nationwide!／／
We are looking for high school teams to participate in this project and liven up the event with sports influencers!
▼Target: High school club activities or high school club teams nationwide
▼Application Deadline: Until 23:59 on Sunday, May 10, 2026
▼Apply/Details here!
'Who Wins, the Versatile or the Specialist?' Detail Page
Club Activity/Sports Team Support Campaign
We will implement the 'Club Activity/Sports Team Support Campaign' to support students engaged in club activities and sports teams.
■Overview: We want you to know the goodness of our product! Therefore, we will present one case of 'DIY Sports Drink' to 50 randomly selected teams from groups such as club activities and sports teams. You can apply via X or Instagram.
■Campaign Period:
From May 1st (Friday) to May 22nd (Friday) 23:59
■Prize: DIY Sports Drink 20 pieces x 20 bags (1 case) (standard type, sugar-free type, etc.)