Wellness PR Project "Mellia BOX" 5th Release! Theme: "WELLNESS WITH DOG" to Achieve a Comfortable and Healthy Life with Your Dog

The 5th installment of "Mellia BOX," a gifting PR project specializing in femcare and wellness, is "WELLNESS WITH DOG," a pet-focused project. Selected wellness brands will participate, offering healthy food, inner care items, and care products like dry shampoo to enhance the QOL (Quality of Life) of beloved dogs, who are important family members. Special care boxes will be delivered to "dog owner influencers" with high sensitivity to beauty and wellness, who spare no expense on their dog's health and comfortable living, just as they care for their own mind and body.

Project Background: Because they are important family, let's care for them with the same perspective. A wellness life woven with your dog.

"Mellia BOX" is a gifting project aimed at connecting excellent products that support women's wellness challenges with the people who need them. For this 5th installment, we focused on the desire of many modern women: "Just as I value my own inner care and comfort, I want my irreplaceable family, my dog, to be healthy too." Amidst growing interest in maintaining dogs' health and daily care, this project was born from the idea of proposing a sustainable "wellness for my dog and me," not just a temporary trend. We have carefully selected self-care items to enrich and healthily fulfill daily life with dogs, aligning with the perspective of owners who enjoy stylish lifestyles while having deep love and particularity for their dogs, leading to the implementation of this project.

<Participating Brands List (in Japanese syllabary order)>

▪️COZY MILK!

COZY MILK!

A pet drink for your dog's health that provides important "hydration" and "gut environment care." It is made with fermented amazake, known as "liquid drip," designed so dogs can drink it safely. COZYMILK is a drink carefully fermented from rice and rice koji, rich in nutrients, highly absorbable, and gentle on the body. It was created for hydration and gut environment care for dogs who tend to be dehydrated. Active and efficient daily hydration supports your dog's gut environment and health.

HP: https://foodcuratelab.com/

INSTAGRAM: @cozyone_fcl

▪️COZY MILK!

COZY MILK Karada Silk In

A pet drink for your dog's health that provides important "hydration" and "gut environment care." It is fermented amazake, known as "liquid drip," with added kidney care supplements, making it a drink that also provides "kidney care." COZY MILK Karada Silk In is a drink carefully fermented from rice and rice koji, rich in nutrients, highly absorbable, and gentle on the body. It was created for hydration, gut environment care, and kidney care for dogs who tend to be dehydrated. Active and efficient daily hydration supports your dog's gut environment and kidneys, and promotes health.

HP: https://foodcuratelab.com/

INSTAGRAM: @cozyone_fcl

▪️faburuas PET

Fabulous Pet (150ppm concentration)

Fabulous Pet is a disinfectant and deodorizing spray developed to make living spaces with pets more comfortable. It quickly breaks down odor components such as ammonia and hydrogen sulfide, which cause body odor and toilet odors, achieving true deodorization without masking with fragrance. It is unscented, considering pets' sense of smell, and can be safely used in daily care. Its quality is chosen by veterinary clinics, supporting a comfortable life with beloved pets.

HP: https://solal.shop/products/detail/23

INSTAGRAM: @faburuas.jp

▪️PROLABO QUALITY

DOG ZYME JERKY

A "gut activation x bacteria activation" pet food proposed by Prolabo. We want our beloved family members to live as long and healthy as possible. Prolabo, which has supported human inner beauty, extends that philosophy to pet food (treats). It supports daily condition from the inside and contributes to extending the healthy lifespan of pets.

HP: https://prolabo-quality.com/?srsltid=AfmBOopzMFHk1KxuM7JNkbxSHyA8JIHhu2wA0pXBaZz-b8_la41j-dTd

INSTAGRAM: @prolaboquality

▪️mate

mate Dry shampoo

Cleans dirt from paws and paw pads after walks in just 1 minute. This is a dry shampoo with a built-in brush that allows you to care for your dog without water. Simply dispense the foam, stroke, and wipe to complete cleansing and moisturizing with this one product. With 99% naturally derived ingredients, it can be used on the face and around the rear, with a gentle formula for sensitive dogs. It proposes care that can be continued more lightly for those who want to "do it properly."

HP: https://mate-c.com/

INSTAGRAM: @mate.cute

About "Mellia BOX"

This is a PR package organized by Mellia Inc., specializing in femcare and wellness brands. It supports brand awareness expansion and trust acquisition by gifting products to "carefully selected influencers" who have influence over the target audience. (Past projects: 1st "Femcare BOX", 2nd "Holiday Wellness BOX", 3rd "Woman's Selfcare Box", 4th "HELLO! SUMMER CARE BOX")

Mellia Inc.

Established in 2017 with the concept of "Everyday be yourself." We aim for a future where individuals can exert their power to create positive change in organizations, society, and culture, without being bound by conventional wisdom, customs, femininity, masculinity, or other societal fixed notions. By providing products and experiences in the wellness domain, we contribute to the realization of people's beautiful and healthy lifestyles, aiming for them to become rooted as more open and simple daily care.

・HP: https://www.mellia-cosmetics.com/

・note: https://note.com/mellia_inc/