Effortlessly Beautiful. Cashmere Keratin x Heat Repair for "Just Dry" Hair. Intensive Serum Hair Milk for Adult Hair is Born.

Mellia Inc. (Chuo-ku, Tokyo), which operates the self-care brand "I’m La Floria," will launch "Repair Hair Milk," an intensive serum hair milk focusing on the "cavitation" of hair that progresses with age, on Thursday, April 16, 2026.

This product is a hair care item that combines high-density repair with rare cashmere-derived keratin and repair ingredients that react to the heat of a hairdryer. It leads to manageable hair just by drying.

A new product launch event for media and customers is also scheduled to be held on the same day.

■ Background | "Cavitation" causes adult hair concerns

Many women in their 40s and beyond experience:

• Hair thinning

• Frizz

• Loss of shine

One of the causes is the outflow of protein from within the hair, leading to cavitation.

Conventional hair care primarily focused on coating the surface with oil, but this only provides temporary improvement in texture.

Therefore, we focused on care that increases the "density" of the hair itself. We developed an inner-repair serum hair milk that achieves "hair that settles just by drying."

■ Features | Intensive serum hair milk that satisfies adult hair

① "Fill" Moisture density for hollow hair.

Permeating cashmere-derived keratin*1 and low-molecular-weight keratin*2 penetrate deep into the hair to repair damage.

It fills hollow hair from within, leading to a dense texture.

*1 Hydrolyzed keratin (cashmere goat) *2 Hydrolyzed keratin (wool) / Both are hair repair ingredients

② "Arrange" Arrange from within for supple, manageable hair.

Four types of nano-sized lipids*3 replenish lost moisture, and the amino acid derivative CMC Bond® ingredient*4 penetrates deep into the hair.

It arranges unruly texture, leading to resilient, firm, and easy-to-manage hair.

*3 Ceramide NG, NP, AP, Cholesterol *4 Tosylvaline Na / Both are hair conditioning ingredients

③ "Protect" Turn heat into an ally, protect from damage.

Cationized keratin*5 adheres to the hair, adding a fluffy volume.

Furthermore, the heat-coating formula*6 reacts to the heat of a hairdryer, smoothing and repairing the cuticle surface.

It protects hair from daily damage and leaves it smooth to the touch.

*5 Hydroxypropyltrimonium hydrolyzed keratin (wool) *6 γ-docosalactone / Both are hair conditioning ingredients

④ "Charm" Hair with natural shine and manageability.

Oil-type vitamin C derivative*7 repairs the cuticle surface, and plant-derived oils*8 add moisture and shine. It suppresses dryness and leads to elegant, shiny hair suitable for adults.

*7 Tetrahexyldecyl ascorbate (hair conditioning ingredient) *8 Moringa oleifera seed oil, Adansonia digitata seed oil, Plukenetia volubilis seed oil (emollient ingredients)

● Skin-friendly | 5-free formula
Mineral oil, parabens, petroleum-based surfactants, sulfates, colorants

Consideration is also given to skin friendliness.

● Fragrance design | Yves Piaget Rose

The elegant rose scent gently envelops the hair, creating a relaxing time at the end of the day.

■ How to use

Night Care (wet hair)

After towel-drying, apply mainly to the ends and dry. Heat reaction causes repair ingredients to adhere, suppressing frizz the next morning.

Morning / Styling (dry hair)

Using before styling provides shine and manageability. It protects hair from heat damage from irons.

■ Product Overview

Product name: Repair Hair Milk

Content: 98g

Standard price: 2,970 yen (tax included)

Release date: Thursday, April 16, 2026

A "2-WAY serum hair milk" that repairs damage from within while simultaneously achieving external shine and manageability.

It can be used as a repair treatment before drying or for styling, addressing hair concerns that change with age.

*The URL in this release will be available from Thursday, April 16, 2026.

● Development Philosophy

What adult hair needs is not surface conditioning, but increased internal density.

Repair Hair Milk transforms daily drying time from "a chore" to "a time for arrangement."

● I'm La Floria Hair Care Series

A hair care series designed based on hormonal balance changes, leading to strong, beautiful hair that is not defeated by changes due to age, childbirth, or environment.

By fostering manageable hair and a healthy, soft scalp environment, it achieves overwhelming scalp strength to maintain desired styles.

With a focus on fragrance, it transforms home care time into an even more pleasant experience, leading to a blissful feeling as if enjoying a head spa at home.

Date: Thursday, April 16, 2026

Venue: GINZA SAPPHIRE LOUNGE

Media and Influencer Invitation Slots (pre-registration required)

13:00〜20:00 General Admission (free entry)

◆ GINZA SAPPHIRE LOUNGE

A members-only lounge opened in October 2025 on the rooftop of the KUROSAWA BUILDING, which houses Tiffany Ginza, as a new landmark in Ginza, under the concept of "a new luxury lifestyle hub where the world and Japan intertwine in the heart of Ginza, featuring Asia's largest flagship store."

As a special space for adults born in the heart of Ginza, it aims to be a place where people active on the global stage gather to deepen exchanges through culture, art, and gourmet food. The architecture was designed by Jun Aoki, and the interior by Naoyoshi Taniyama. You can enjoy an extraordinary experience in a high-quality space with a rooftop garden terrace, cigar deck, private salon, and members' lounge, offering panoramic views of Ginza.

In its opening year, to allow more people to experience it, an "Open Door Policy" will be adopted for a limited time, allowing non-members to make reservations for dining and bar as visitors.

At the restaurant, Takeshi Sato, who earned a Michelin star just 5 months after opening the famous Parisian restaurant "L’Arceste," will serve as Executive Chef, offering bold yet delicate French fusion cuisine incorporating essences from around the world. The bar offers sommelier-supervised wines and cocktails.

Details and reservations: https://sapphire-lounge.com/

◆ I'm La Floria

We are a brand that proposes simple daily self-care to help you face yourself and feel positive, based on the concept of "Step to be lovin' (a step to love yourself)."

To make it easy to incorporate into daily habits, we offer items such as delicate zone care products that can be used all over the body and hair care products that promote manageable hair, focusing on changes in hormonal balance.

◆ Mellia Inc.

FAQ

What hair concerns does Repair Hair Milk address?

It addresses concerns like thinning hair, frizz, and lack of shine caused by 'hair cavitation' that many women experience from their 40s onwards.

What are the main features of this hair milk?

It features high-density repair with cashmere keratin and a heat-coating formula that reacts to dryer heat, leading to manageable hair just by drying.

Where will the new product launch event be held?

It will be held at GINZA SAPPHIRE LOUNGE in Ginza on April 16, 2026. General admission is also available.

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