Mellerio to Unveil 'Joyful Jewels' Installation on Paris Flagship Facade

Jean-Charles de Castelbajac and Laure-Isabelle Mellerio. The concept of 'Joyful Jewels' was born as an homage to the women who have colored the history of the Maison. Mellerio, founded in 1613 and the world's oldest jewelry house, will present the installation 'Joyful Jewels' on the facade of its flagship store at 9 Rue de la Paix, Paris, in collaboration with artist Jean-Charles de Castelbajac. This project is a tribute to Mellerio's more than 400-year history and the eight women who have left their mark on its journey. Through Castelbajac's signature vibrant colors and powerful graphics, the figures of the women who live in the Maison's memory will be depicted on the facade of the Paris flagship store. During this period, the Mellerio flagship store on Rue de la Paix will become a special stage where the Maison's history and art resonate. This collaboration began with a beautiful episode. Jean-Charles de Castelbajac learned that a bracelet once owned by his grandmother, Marguerite de Castelbajac, had belonged to Marie Antoinette and is now back in the Mellerio collection. Later, Jean-Charles de Castelbajac and Laure-Isabelle Mellerio met on Rue de la Paix in Paris. The two, who value color and history, resonated immediately, and the project developed into a new way to express the Mellerio story. Mellerio and Castelbajac aim to express themselves in a way that resonates with the present era while inheriting a long history. 'Joyful Jewels' is an installation dedicated to the eight women who have colored Mellerio's history. Mellerio has created jewelry for women representing each era, including Marie Antoinette. They are not just customers, but existences that have been deeply involved in the Maison's aesthetic and creativity. This time, Castelbajac expresses the memories of those eight women in bright and vivid colors. The women who live in Mellerio's history appear on the facade of Rue de la Paix, telling their stories to the people passing through the streets of Paris. 'Joyful Jewels' will be deployed on the facade of the Mellerio flagship store at 9 Rue de la Paix, Paris. Through Jean-Charles de Castelbajac's colorful expression, the story of the historic Maison will emerge in the cityscape. Rue de la Paix, where the Mellerio flagship store is located, is one of the streets that symbolizes Paris's jewelry culture. This time, a large visual reminiscent of a theater curtain will be displayed on the exterior of the historic building. What Jean-Charles de Castelbajac envisioned was to make the Mellerio flagship store look like a gorgeous stage appearing in the center of Paris. While cherishing history, it is to vividly convey its charm to the present era. This installation is an attempt to impressively express the story that Mellerio has inherited in the streets of Rue de la Paix. Jean-Charles de Castelbajac commented, 'It is something that reminds us of Mellerio's romantic and wonderful history spanning four centuries. And it is an homage to the famous women who were the muses of the oldest jewelry house in France. To bring the women who left their mark on history back to life on the facade of Rue de la Paix. To awaken their souls and decorate them with joyful jewelry. It is an installation where color exerts power across time.'