Introducing "Hajimete no Mell-chan" - Perfect for a Child's First "Caregiving Debut," Offering Basic Play Fun
株式会社パイロットコーポレーションは、お世話人形「メルちゃん」シリーズの新商品「はじめてのメルちゃん」を2026年4月18日に発売します。同時に「おしゃれヘアメルちゃん」と「おめめぱちくりネネちゃん」もリニューアルし、サンリオキャラクターズとのコラボ商品も登場。また、ホテルグリーンプラザ軽井沢での「メルちゃん なかよしルーム」増室や、軽井沢おもちゃ王国での「メルちゃんなかよしタウン」開催、キッズランドUS全店での「メルちゃんコーナー」展開など、様々なイベントも発表されました。
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 22:00
- 🔍 Collected: April 2, 2026 at 13:34
- 🤖 AI Analyzed: April 17, 2026 at 18:18 (364h 43m after Collected)
Pilot Corporation (Headquarters: Kyobashi, Chuo-ku, Tokyo; President and CEO: Fumio Fujisaki)
The Toy Division will release "Hajimete no Mell-chan," a new set ideal for caregiving play from 1.5 years old, from the "Mell-chan" series of caregiving dolls, which has been loved for over 30 years since its launch. It will be available from April 18th (Saturday) at major toy specialty stores and mass retailers.
◆"Hajimete no Mell-chan" for children making their caregiving debut
As children grow, around 1.5 years old, their desire to imitate those around them increases, and pretend play and caregiving play begin. This product is a set that allows children making their "caregiving debut" to fully enjoy basic play such as dressing Mell-chan, putting on her diaper, bathing her, putting her to sleep in a futon, and combing her hair.
Product Name: Hajimete no Mell-chan
Suggested Retail Price: 3,960 yen (tax-excluded price 3,600 yen)
Target Age: 1.5 years and older
Set Contents: Mell-chan, disposable diaper,
Dress, comb,
First BOOK
Release Date: April 18, 2026 (Saturday)
◆Long-selling "Oshare Hair Mell-chan" and "Omeme Pachikuri Nene-chan" also renewed, new parts sets for caregiving play also available
"Oshare Hair Mell-chan," with silky long hair for various hair arrangements, and Mell-chan's younger sister, "Omeme Pachikuri Nene-chan," have been renewed. "Oshare Hair Mell-chan" features silky long hair. It's perfect for a child's "first hair arrangement" to fulfill their desire to try things, such as attaching the included headband. Through playing with arranging hair using their hands, children develop concentration and creativity. "Omeme Pachikuri Nene-chan" quietly closes her eyes when laid down and opens them with a blink when picked up, just like she's really sleeping. Her hair turns blonde when she takes a bath.
"Osoji Robo & Wiper Set" and "Kihon no Kutsu Set" (Basic Shoe Set) that can be played with Mell-chan series dolls are also newly released. After cleaning the room with Mell-chan using the forward-moving cleaning robot and wiper, try combining the "shoes" and "socks" set, which can be matched with any outfit, with separately sold dresses and clothes to create your own "cute coordination" down to the feet.
Product Name: Oshare Hair Mell-chan
Suggested Retail Price: 4,950 yen (tax-excluded price 4,500 yen)
Target Age: 3 years and older
Set Contents: Long Hair Mell-chan,
Dress, pants,
Headband, comb, shoes,
First BOOK
Release Date: April 18, 2026 (Saturday)
Product Name: Omeme Pachikuri Nene-chan
Suggested Retail Price: 4,730 yen (tax-excluded price 4,300 yen)
Target Age: 1.5 years and older
Set Contents: Nene-chan, disposable diaper,
Baby all-in-one, brush,
First Guide
Release Date: April 18, 2026 (Saturday)
Product Name: Osoji Robo & Wiper Set
Suggested Retail Price: 1,760 yen (tax-excluded price 1,600 yen)
Target Age: 3 years and older
Set Contents: Cleaning robot, wiper
Release Date: April 18, 2026 (Saturday)
Product Name: Kihon no Kutsu Set (Basic Shoe Set)
Suggested Retail Price: 1,430 yen (tax-excluded 1,300 yen)
Target Age: 3 years and older
Set Contents: Ribbon shoes, ribbon
Socks, bunny shoes
Release Date: April 18, 2026 (Saturday)
◆New Sanrio Characters collaboration products for Mell-chan's dress-up clothes
New collaboration products with Sanrio Co., Ltd., "Cinnamoroll ♡ Twinkle Dress" and "Sanrio Characters ♡ Rainy Day Set," are now available for the Mell-chan series. The "Cinnamoroll ♡ Twinkle Dress" includes a gorgeous dress designed with Cinnamoroll, as well as a cute headdress that recreates his trademark "big ears." It's a set that allows for total coordination down to the feet. The "Sanrio Characters ♡ Rainy Day Set" features many Sanrio characters on a poncho and umbrella. The rain boots are designed with "Cinnamoroll" and "Kuromi." The umbrella can be held in Mell-chan's or her friends' hands. Enjoy dressing up with Mell-chan and her friends in these cute Sanrio Characters sets.
Product Name: Cinnamoroll ♡ Twinkle Dress
Suggested Retail Price: 2,640 yen (tax-excluded 2,400 yen)
Target Age: 3 years and older
Set Contents: Headdress, dress, shoes
Release Date: April 18, 2026 (Saturday)
Product Name: Sanrio Characters ♡
Rainy Day Set
Suggested Retail Price: 2,640 yen (tax-excluded 2,400 yen)
Target Age: 3 years and older
Set Contents: Poncho, umbrella, rain boots
Release Date: April 18, 2026 (Saturday)
◆Mell-chan Kids' Lunch
The very popular "Mell-chan Kids' Lunch" from last year is back!
Mell-chan's favorite salmon onigiri, cute octopus-shaped wieners, fluffy juicy hamburgers, crispy fried shrimp, and more of what children "want to eat!" are packed into the same "bunny-shaped lunch box" as Mell-chan's toy "Bento Set."
*Sales resumed at toy kingdoms nationwide
Product Name: Mell-chan Kids' Lunch
Selling Price: 1,800 yen (tax included)
*The image is from Toy Kingdom (Okayama). It is also sold at Karuizawa Toy Kingdom, Minamichita Toy Kingdom, and Tojo Lake Toy Kingdom, but the contents may differ at each facility.
◆Mell-chan Bunny Plushie ♡ Pinky Coord
New collaboration outfit for Toy Kingdom × Mell-chan ♡ The hood with bunny ears, sleeve lace, and chest ribbon are super cute! Plus, it comes with a bunny plushie! Transform Mell-chan into Pinky and enjoy cute pretend play ♡
And, playing with the "Heart Princess Dress" currently on sale makes it even more fun! Sales start from March 14th (Saturday) at Toy Kingdoms nationwide.
Product Name: Mell-chan Bunny Plushie ♡
Pinky Coord
Selling Price: 2,970 yen (tax included)
◆Mell-chan Tumbler Vol. 3
The third limited-edition Mell-chan tumbler drink is now available at Toy Kingdom!
The tumbler designs feature Mell-chan in a Heart Princess Dress and Nene-chan in a Pinky Coord!
Available from mid-April 2026 at Toy Kingdoms nationwide!
Product Name: Mell-chan Tumbler Drink
Selling Price: 680 yen (tax included)
*Drink types vary by facility.
◆"Mell-chan Nakayoshi Room" to be expanded due to popular demand!
The "Mell-chan Nakayoshi Room," which was very popular with many families last year, will finally be expanded this spring!
More customers will now be able to fully experience the world of Mell-chan.
The room is specially designed with Mell-chan everywhere, from the bed covers and wallpaper to the small items ✨
It's a space where excitement spreads, as if you've come to play at Mell-chan's house.
Play, stay, and spend time together – experience a special hotel stay that can only be found here 🎀
[Hotel Open Date] April 10, 2026 (Thursday) ~
[Expanded Room Open Date] April 24, 2026 (Friday) ~
[Location] Hotel Green Plaza Karuizawa
[URL]https://www.hgp.co.jp/karuizawa/
(Hotel Website)
◆Mell-chan Nakayoshi Town to be held!
"Mell-chan Nakayoshi Town" will be held at Karuizawa Toy Kingdom from September 12th (Saturday) to November 23rd (Monday/Holiday)!
Let's go play in Nakayoshi Town, where Mell-chan and her friends live!
You can enjoy content such as the fluffy bear car, a mysterious mailbox where letters arrive for Mell-chan, and digital drawing where you can design clothes for Mell-chan and her friends, all within the townscape of "Nakayoshi Town."
There will also be a spot where you can take photos with Mell-chan and all her friends.
◆"Mell-chan Corner" where you can play a lot with Mell-chan is now available! ~Safe even on rainy days! A dream space where you can spend all day with your beloved Mell-chan~
At Kids Land US (Kids US Land), the popular "Mell-chan" corner has been greatly enhanced. A corner where you can play with Mell-chan toys has been set up in all Kids Land US stores.
Mell-chan dolls, pretend play sets, and dress-up costumes are abundant, allowing children to fully enjoy caregiving play.
Kids Land US is a family-friendly facility where you can play indoors regardless of the weather. It is a recommended place for children who love Mell-chan. Kids Land US, which operates 60 stores nationwide with the concept of a unique and special indoor amusement park that parents and children can enjoy, offers about 30 types of diverse play equipment, including popular indoor athletics such as the Super Jungle Gym.
Furthermore, entry and exit after reception, bringing in food and drinks, and changing guardians (fathers and mothers) are all free.
It is an all-weather indoor amusement park where you can relax and play regardless of the weather, whether it's hot, cold, rainy, or during pollen season.
It's a fun kids' park for toddlers, elementary school children, dads, moms, and the whole family.
[Event Period] Ongoing ~
[Location] Kids Land US (Kids US Land)
[Target Age] 0 years old ~ *Varies by store
[Admission Fee] Plans for children and guardians on weekdays/holidays, 0 years old free
*Amount varies by store
[URL]https://kidslandus.com/attractions/mellchan_kidslandus/
≪About Pilot Corporation Toy Division≫
Our company applies "Metamo Ink," an ink that changes color with temperature, to plan and develop various toys, including educational toys for preschoolers. Our main products include the "Suisui Oekaki" series and the hugging doll "Mell-chan" series. Both are long-selling products, with "Suisui Oekaki" in its 26th year and "Mell-chan" in its 34th year. Including "Ahiru Taicho," which celebrates its 25th year this year, we will continue to provide "dreams and small surprises" that foster children's sensitivity and creativity through toys.
≪Company Profile≫
Company Name: Pilot Corporation
Date of Foundation: January 27, 1918 (Taisho 7)
Date of Establishment: January 4, 2002 (Heisei 14)
Capital: 2.34 billion yen
Representative Director and President: Fumio Fujisaki
Head Office Location: 2-6-21 Kyobashi, Chuo-ku, Tokyo 104-8304
Business Activities: Manufacturing, procurement, and sales of stationery products such as writing instruments, toys, precious metal accessories such as rings, and ceramic parts.
[Inquiries regarding products at the time of publication]
Pilot Corporation
Toy Inquiry Desk TEL: 0120-72-8160
Monday - Friday (excluding holidays) 9:00 - 17:00