Japanese AR Activity 'HADO' Receives International Recognition as Location-Based XR Entertainment, Named Finalist for 'Auggie Awards 2026'
HADO, an AR activity developed by meleap, has been named a finalist in the 'Best Location-Based Entertainment' category at the 'Auggie Awards 2026' in the USA.
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- 📰 Published: May 26, 2026 at 18:50
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HADO USA, which manages the US operations of the AR activity 'HADO' developed by meleap Inc. (Headquarters: Tokyo; CEO: Hiroshi Fukuda), has been selected as a finalist in the 'Best Location-Based Entertainment' category at the 'Auggie Awards 2026,' held during AWE USA 2026.
The Auggie Awards, described on the AWE official website as the most recognized AR/VR industry awards, have been running since 2010. This 17th edition will have winners announced during a ceremony at AWE USA 2026.
HADO USA plans to host an experiential booth for HADO at the 'AWE Playground' within the AWE USA 2026 venue.
Past winners of the Auggie Awards include 'Google Maps Live View,' Microsoft's 'Mixed Reality Toolkit for Unity,' and Snap Inc.'s AR glasses, 'Spectacles.'
HADO is an AR sports activity where players wear headsets and arm sensors to compete while moving their bodies in physical space. It is utilized in various settings including domestic and international facilities, events, education, and corporate activities.
Hiroshi Fukuda, CEO of meleap Inc., commented: 'We have provided an experience where players move physically in the real world and strategize with teammates. While using AR technology, we prioritize human-to-human interaction within the same space. Being selected as a finalist in this award category, where distinguished AR/VR products and companies have been honored, serves as a significant opportunity to introduce HADO as a global location-based XR entertainment.'
The Auggie Awards, described on the AWE official website as the most recognized AR/VR industry awards, have been running since 2010. This 17th edition will have winners announced during a ceremony at AWE USA 2026.
HADO USA plans to host an experiential booth for HADO at the 'AWE Playground' within the AWE USA 2026 venue.
Past winners of the Auggie Awards include 'Google Maps Live View,' Microsoft's 'Mixed Reality Toolkit for Unity,' and Snap Inc.'s AR glasses, 'Spectacles.'
HADO is an AR sports activity where players wear headsets and arm sensors to compete while moving their bodies in physical space. It is utilized in various settings including domestic and international facilities, events, education, and corporate activities.
Hiroshi Fukuda, CEO of meleap Inc., commented: 'We have provided an experience where players move physically in the real world and strategize with teammates. While using AR technology, we prioritize human-to-human interaction within the same space. Being selected as a finalist in this award category, where distinguished AR/VR products and companies have been honored, serves as a significant opportunity to introduce HADO as a global location-based XR entertainment.'
FAQ
HADOのAuggie Awards 2026での選出部門は？
「Best Location-Based Entertainment」部門のファイナリストに選出されました。
Auggie Awardsとはどのような賞ですか？
2010年から続く、世界で最も認知されたAR・VR・MR領域のアワードです。
AWE USA 2026の開催日程は？
2026年6月15日から18日まで開催され、受賞式は6月17日に予定されています。
HADOはどのようなアクティビティですか？
ヘッドセットとアームセンサーを装着し、現実空間で身体を動かしながらエナジーボールを放ち対戦するARスポーツです。
株式会社meleapの目標は何ですか？
テクノロジーの力で誰もが楽しく身体を動かし、心も体も健康になる社会の実現を目指しています。