AR Sports "HADO" Officially Launches Expansion in Saudi Arabia
Meleap Inc.'s AR sport "HADO" has launched in Saudi Arabia through local partner X Square. The initiative focuses on educational value and inclusivity, aligning with the country's Vision 2030.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:10
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 04:20 (17h 48m after Collected)
Meleap Inc. (Headquarters: Minato-ku, Tokyo; CEO: Hiroshi Fukuda), which develops and operates the AR sport "HADO", is pleased to announce that the expansion of HADO in Saudi Arabia has begun through its local partner, X Square.
In Saudi Arabia, under the national strategy "Vision 2030", investments in sports, e-sports, and entertainment sectors are accelerating, leading to growing interest in next-generation content. As a new sports experience originating from Japan utilizing AR technology, HADO has garnered high interest during previous event deployments.
Educational and Community Rollout in Saudi Arabia
Moving forward, we will promote the introduction of HADO in collaboration with schools, academies, and communities within Saudi Arabia. It will be deployed not just as a mere sports experience, but as an educational program that fosters cooperation, concentration, and independence.
As a new competitive sport suitable for the digital-native generation, we will also contribute to the development of next-generation athletes.
A Global Sport Spreading to Over 40 Countries
HADO is already deployed in over 40 countries worldwide, continuing to grow as a global competition where players from various countries compete through international tournaments.
The establishment of league matches and official tournaments is progressing, expanding the sport's ecosystem. This expansion in Saudi Arabia marks a crucial step toward its further development.
HADO as an "Inclusive Sport" for Everyone
HADO is designed as an inclusive sport that anyone can participate in, regardless of age, gender, experience, or physical condition. In addition to being introduced into school education and regional programs, it can accommodate wheelchair users and players with diverse characteristics, providing competitive opportunities to a wide demographic.
Furthermore, it contributes not only to physical exercise but also to the improvement of concentration, judgment, teamwork, and self-efficacy, realizing new value creation through sports.
A Next-Generation Sport Fusing "Physical x Digital"
HADO is a physical AR sport that overlays digital elements while moving the body in physical space. Players wear headsets and arm sensors, competing in team matches of up to 3-on-3.
In addition to the competitiveness demanding strategy and teamwork, it boasts excellent spectator appeal, drawing attention as a new competition that fuses the charms of sports and e-sports.
Moving forward, in collaboration with our local partner, we will deliver HADO to more people by creating experiential opportunities and establishing permanent locations. Additionally, as the player population expands, we plan to contribute to the further development of cross-border international tournaments.
Meleap will continue to promote the global expansion of HADO under the vision of "Bringing dreams and excitement to the world through techno-sports."
Recent Topics from meleap Inc.
- January 2026: Published a tournament report on the HADO division at the futuristic international sports tournament "the Games of the Future 2025" held in Abu Dhabi. HADO was deployed as an international physical x digital competition, eyeing continuous participation in the upcoming 2026 Astana games.
- February 2026: The utilization of HADO in Shikokuchuo City became part of the evaluation for the Minister of Internal Affairs and Communications Award at the 8th Japan ICT Education Awards. It was praised for creating participation opportunities less dependent on athletic ability, improving school refusal tendencies, and contributing to proactive learning.
- March 2026: Published an event report on the Next-Generation Physical Education Class/Educational Practice Presentation "Thinking About the Future of Physical Education." Introduced advanced physical education practices utilizing ICT/XR/educational data, alongside the initiatives of 4 schools utilizing HADO.
HADO has been deployed globally in Asia, Europe, the Middle East, and other regions, starting with Japan. With this entry into Saudi Arabia, our global network expands even further.
Furthermore, in 2026, new expansions have begun in the Philippines and Taiwan, accelerating adoption in the Asian region.
Additionally, we have been highly evaluated in both global expansion and social implementation, including being selected for "SusHi Tech Tokyo," a startup support program led by the Tokyo Metropolitan Government.
About meleap Inc.
Aiming to realize a society where "everyone enjoys moving their bodies, becoming healthy in both mind and body," we develop and operate the AR (Augmented Reality) activity "HADO." Using the power of technology to create "magic-like experiences," we are deploying this new-sensation activity that enthralls children and adults alike, regardless of age or athletic ability, in over 40 countries worldwide.
In Saudi Arabia, under the national strategy "Vision 2030", investments in sports, e-sports, and entertainment sectors are accelerating, leading to growing interest in next-generation content. As a new sports experience originating from Japan utilizing AR technology, HADO has garnered high interest during previous event deployments.
Educational and Community Rollout in Saudi Arabia
Moving forward, we will promote the introduction of HADO in collaboration with schools, academies, and communities within Saudi Arabia. It will be deployed not just as a mere sports experience, but as an educational program that fosters cooperation, concentration, and independence.
As a new competitive sport suitable for the digital-native generation, we will also contribute to the development of next-generation athletes.
A Global Sport Spreading to Over 40 Countries
HADO is already deployed in over 40 countries worldwide, continuing to grow as a global competition where players from various countries compete through international tournaments.
The establishment of league matches and official tournaments is progressing, expanding the sport's ecosystem. This expansion in Saudi Arabia marks a crucial step toward its further development.
HADO as an "Inclusive Sport" for Everyone
HADO is designed as an inclusive sport that anyone can participate in, regardless of age, gender, experience, or physical condition. In addition to being introduced into school education and regional programs, it can accommodate wheelchair users and players with diverse characteristics, providing competitive opportunities to a wide demographic.
Furthermore, it contributes not only to physical exercise but also to the improvement of concentration, judgment, teamwork, and self-efficacy, realizing new value creation through sports.
A Next-Generation Sport Fusing "Physical x Digital"
HADO is a physical AR sport that overlays digital elements while moving the body in physical space. Players wear headsets and arm sensors, competing in team matches of up to 3-on-3.
In addition to the competitiveness demanding strategy and teamwork, it boasts excellent spectator appeal, drawing attention as a new competition that fuses the charms of sports and e-sports.
Moving forward, in collaboration with our local partner, we will deliver HADO to more people by creating experiential opportunities and establishing permanent locations. Additionally, as the player population expands, we plan to contribute to the further development of cross-border international tournaments.
Meleap will continue to promote the global expansion of HADO under the vision of "Bringing dreams and excitement to the world through techno-sports."
Recent Topics from meleap Inc.
- January 2026: Published a tournament report on the HADO division at the futuristic international sports tournament "the Games of the Future 2025" held in Abu Dhabi. HADO was deployed as an international physical x digital competition, eyeing continuous participation in the upcoming 2026 Astana games.
- February 2026: The utilization of HADO in Shikokuchuo City became part of the evaluation for the Minister of Internal Affairs and Communications Award at the 8th Japan ICT Education Awards. It was praised for creating participation opportunities less dependent on athletic ability, improving school refusal tendencies, and contributing to proactive learning.
- March 2026: Published an event report on the Next-Generation Physical Education Class/Educational Practice Presentation "Thinking About the Future of Physical Education." Introduced advanced physical education practices utilizing ICT/XR/educational data, alongside the initiatives of 4 schools utilizing HADO.
HADO has been deployed globally in Asia, Europe, the Middle East, and other regions, starting with Japan. With this entry into Saudi Arabia, our global network expands even further.
Furthermore, in 2026, new expansions have begun in the Philippines and Taiwan, accelerating adoption in the Asian region.
Additionally, we have been highly evaluated in both global expansion and social implementation, including being selected for "SusHi Tech Tokyo," a startup support program led by the Tokyo Metropolitan Government.
About meleap Inc.
Aiming to realize a society where "everyone enjoys moving their bodies, becoming healthy in both mind and body," we develop and operate the AR (Augmented Reality) activity "HADO." Using the power of technology to create "magic-like experiences," we are deploying this new-sensation activity that enthralls children and adults alike, regardless of age or athletic ability, in over 40 countries worldwide.