~Dairy Farming Ring Project~ Let's See, Hear, and Learn More About Farms! "2026 Summer Vacation Online Farm Experience Invitation Campaign" Held

Meito Sangyo Co., Ltd. (Head Office: Chuo-ku, Tokyo, President: Seiya Fuka-matsu, hereinafter Meito Sangyo), in collaboration with JA Zen-Noh (National Federation of Agricultural Cooperatives), will hold the 10th installment of its "Online Farm Experience," which connects producers and consumers in real-time, as part of the "Dairy Farming Ring Project" to promote the appeal of dairy farming and milk products. The "2026 Summer Vacation Online Farm Experience Invitation Campaign" will be held.

The "Dairy Farming Ring Project" is an initiative by Meito Sangyo and JA Zen-Noh to promote mutual understanding between consumers, distribution channels, and dairy farmers, and to communicate the appeal of milk and dairy products, with the aim of expanding milk consumption and stabilizing the production base.

This campaign aims to deepen consumers' affection for domestic milk and dairy products by providing an online farm experience that can be easily participated in from home, allowing consumers to feel closer to the dairy farming scene.

[Project Overview]

In this 10th campaign, participants will be recruited from July 1 (Wed) to August 2 (Sun) through advertisements on the packaging of Nor-Kyo Milk (1000ml/500ml) and Meito Sangyo's official X and Instagram accounts. 120 groups will be selected by lottery and invited to the "Online Farm Experience" to be held on August 17 (Mon), 18 (Tue), and 19 (Wed).

The experience will introduce the farm, allowing participants to "see, hear, and learn" about the work of dairy farmers and dairy cows through real-time connection.

The farm experience will be held at Yamagishi Farm Co., Ltd. in Shihoro Town, Tokachi, Hokkaido, which raises approximately 300 dairy cows. In addition to online interaction on the day, participants will receive teaching materials such as the grass that dairy cows normally eat, allowing them to experience the smell and feel of the farm.

Furthermore, following the 9th installment, all participants will receive a fill-in-the-blank worksheet that can be used as a summer vacation research project and a placemat that can be used for school lunches.

Campaign Site: https://www.meito.co.jp/onlinefarm26summer

Online Farm Experience PR MOVIE: https://youtu.be/vW57LMWm6mo

Scenes from past participants

[Voices from past participants]

- It was very interesting to be able to ask questions in a participatory way, not just a one-way presentation, even online.

- It was interesting to be able to connect online with Hokkaido and hear directly from them.

- It was great that we received feed and fertilizer in advance, so we could smell and touch them.

- I wanted to visit Tokachi.

[About Meito Sangyo Co., Ltd.]

Meito Sangyo was founded in December 1953 in Nagano Prefecture with the aim of establishing a new dairy farming business that walks alongside producers. In June 2022, it became a member of the Zen-Noh Group. Since its founding, the company has upheld the management philosophy of "coexistence of dairy farming and the dairy industry," using raw milk that dairy farmers diligently milk every day. While focusing on deliciousness, the company pursues improvements in production technology and research and development. Furthermore, in Nagano Prefecture, its birthplace, company veterinarians continue to support dairy farmers' high-quality milk production and dairy farming management through meticulous and careful veterinary care, a unique initiative of our company. Through the "Meito" product brand, loved for many years, and the "Nor-Kyo" brand, carrying the aspirations of dairy farmers, we aim to be a company loved by producers and consumers alike, with the concept of "Adding deliciousness to the brilliance of nature."

Inquiries about products from customers

Meito Sangyo Co., Ltd. Customer Service Office 0120-369817 (Miruku ha Iina) Reception Hours/9:00-17:00

https://www.meito.co.jp/