Which Side Are You On? SNS Vote to Decide the Flavor: 'Meito's Smooth Pudding Caramel Sauce - Sweet or Bitter?' Campaign Starts

Kyodo Milk Industry Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Seiya Fukamatsu) will launch the SNS campaign 'Your Vote Decides the Flavor! Meito's Smooth Pudding Caramel Sauce: Sweet or Bitter?' on X starting Tuesday, April 28, 2026. This is a consumer-participation project where everyone's vote determines the sweetness of the caramel sauce for the 'Meito's Smooth Pudding' scheduled for release around Autumn 2026.

In this campaign, you can vote for the caramel sauce taste of the highly popular product. The selected flavor will be announced around June 2026 and released in Autumn 2026. Voters can choose between two options: 'Sweet' and 'Bitter.' To vote, participants should repost the campaign post for 'Sweet' or like it for 'Bitter' on the official Kyodo Milk X account.

To liven up the campaign, the original character 'Mel-mon' is used in the main visual. Named after 'Caramel Monster,' 'Baby Mel-mon' for the Sweet side and 'Adult Mel-mon' for the Bitter side were created specifically for this event. Ten participants will be selected by lottery to receive an assortment of 'Meito's Smooth Pudding' and 'Meito's Smooth Pudding Sakura Milk.'

[Campaign Details] Official X: @meito_kyodomilk Campaign Site: https://www.meito.co.jp/namepuri/sweetvsbitter2026/ Period: April 28, 2026 – May 6, 2026 Prizes: Assortment of Meito's Smooth Pudding products How to enter: 1. Follow @meito_kyodomilk on X. 2. Repost for Sweet or Like for Bitter. Winner notification: Scheduled for June 2026 via DM.