A new product using white peach juice from Yamanashi Prefecture is here! "A refreshing drink with a refreshing scent and fresh taste" "Nippon Yell Yamanashi Prefecture White Peach"
Kyodo Milk Industry and JA Zen-Noh will launch 'Nippon Yell Yamanashi Prefecture White Peach' at convenience stores nationwide on April 20 to support domestic agriculture.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:31
- 🤖 AI Analyzed: April 21, 2026 at 03:35 (328h 3m after Collected)
Kyodo Milk Industry Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Seiya Fukamatsu) will release "Nippon Yell Yamanashi Prefecture White Peach" for a limited time starting Monday, April 20, at convenience stores nationwide. This is a jointly developed product with the product brand "Nippon Yell" of the National Federation of Agricultural Cooperative Associations (Headquarters: Chiyoda-ku, Tokyo, Chairman of the Representative Board: Yoshifumi Kuwata, hereinafter JA Zen-Noh).
"Nippon Yell" is a brand born from the concept: "Born in Japan, raised in Japan. Let's send a yell (cheer) from here to the Japanese-produced foods delivered from all 47 prefectures of Japan, and to Japan itself."
This product is a refreshing beverage using domestic fruit juice, developed with the aim of letting people easily enjoy the deliciousness of domestic fruits. It will be newly launched in the spring of 2026 as a "fruit water that can be gulped down with a refreshing taste," perfect for the warmer seasons.
The first installment, "Nippon Yell Yamanashi Prefecture White Peach," exclusively uses white peach juice from Yamanashi Prefecture sourced from the JA Zen-Noh Group, and is crafted into a refreshing beverage with a "refreshing scent" and a "fresh taste."
Through the sale of this product, our company will support producers by delivering the deliciousness of "Yamanashi Prefecture White Peach," leading to an expansion in sales of the white peaches themselves. Furthermore, by continuing to sell products co-developed with JA Zen-Noh in the future, we will act as a bridge connecting Japanese agriculture and consumers, contributing to the recognition and expanded consumption of domestic agricultural and livestock products.
【Product Overview】
Product name: Nippon Yell Yamanashi Prefecture White Peach
Category: Soft drink
Net weight: 1000ml
Storage method: Requires refrigeration (10°C or below)
Energy: 39kcal / per cup (200ml)
Sales area: Convenience stores nationwide (excluding Okinawa Prefecture)
*May not be available at some stores
Price: 160 yen (tax included)
Release date: Monday, April 20, 2026
【About Kyodo Milk Industry Co., Ltd.】
Kyodo Milk Industry was founded in Nagano Prefecture in December 1953 with the goal of launching a new dairy business that walks alongside producers, and became a member of the Zen-Noh Group in June 2022. Since its founding, with the management philosophy of "Symbiosis of dairy farming and the dairy industry," we have used raw milk earnestly milked daily by dairy farmers as our raw material, focusing on deliciousness while pursuing improvements in production technology and research and development. Furthermore, in our birthplace of Nagano Prefecture, our company's veterinarians continue to support high-quality milk production and dairy management for farmers through meticulous and polite care, which is a unique initiative of our company. Through our long-loved product brand "Meito" and the "Nokyo (Agricultural Cooperative)" brand that carries the feelings of dairy farmers, under the concept of "Adding deliciousness to nature's brilliance",...
"Nippon Yell" is a brand born from the concept: "Born in Japan, raised in Japan. Let's send a yell (cheer) from here to the Japanese-produced foods delivered from all 47 prefectures of Japan, and to Japan itself."
This product is a refreshing beverage using domestic fruit juice, developed with the aim of letting people easily enjoy the deliciousness of domestic fruits. It will be newly launched in the spring of 2026 as a "fruit water that can be gulped down with a refreshing taste," perfect for the warmer seasons.
The first installment, "Nippon Yell Yamanashi Prefecture White Peach," exclusively uses white peach juice from Yamanashi Prefecture sourced from the JA Zen-Noh Group, and is crafted into a refreshing beverage with a "refreshing scent" and a "fresh taste."
Through the sale of this product, our company will support producers by delivering the deliciousness of "Yamanashi Prefecture White Peach," leading to an expansion in sales of the white peaches themselves. Furthermore, by continuing to sell products co-developed with JA Zen-Noh in the future, we will act as a bridge connecting Japanese agriculture and consumers, contributing to the recognition and expanded consumption of domestic agricultural and livestock products.
【Product Overview】
Product name: Nippon Yell Yamanashi Prefecture White Peach
Category: Soft drink
Net weight: 1000ml
Storage method: Requires refrigeration (10°C or below)
Energy: 39kcal / per cup (200ml)
Sales area: Convenience stores nationwide (excluding Okinawa Prefecture)
*May not be available at some stores
Price: 160 yen (tax included)
Release date: Monday, April 20, 2026
【About Kyodo Milk Industry Co., Ltd.】
Kyodo Milk Industry was founded in Nagano Prefecture in December 1953 with the goal of launching a new dairy business that walks alongside producers, and became a member of the Zen-Noh Group in June 2022. Since its founding, with the management philosophy of "Symbiosis of dairy farming and the dairy industry," we have used raw milk earnestly milked daily by dairy farmers as our raw material, focusing on deliciousness while pursuing improvements in production technology and research and development. Furthermore, in our birthplace of Nagano Prefecture, our company's veterinarians continue to support high-quality milk production and dairy management for farmers through meticulous and polite care, which is a unique initiative of our company. Through our long-loved product brand "Meito" and the "Nokyo (Agricultural Cooperative)" brand that carries the feelings of dairy farmers, under the concept of "Adding deliciousness to nature's brilliance",...