Batterys Appears Dressed as Homerun Boy! Home Run Bar 'Full of Prizes!? Ataru Fes' PR Event Held, Showcasing Their 'Full-Power Full Swing' in Experience Content!

Kyodo Milk Industry Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and Representative Director: Seiya Fusamatsu) is holding the Home Run Bar experiential pop-up event "Full of Prizes!? Ataru Fes" for three days from Wednesday, March 25, 2026, to Friday, March 27, 2026, at AEON MALL Makuhari Shintoshin. In conjunction with this, a PR event for Home Run Bar 'Full of Prizes!? Ataru Fes' was held on Wednesday, March 25, the opening day.

At the beginning of the event, Mr. Morita from Kyodo Milk Industry Co., Ltd.'s Sales Planning Department gave a presentation announcing the new Home Run Bar flavor "Strawberry & Melon" and an overview of "Full of Prizes!? Ataru Fes," which will be held over three days.

Following that, the comedy duo Batterys appeared dressed as "Ataru-kun," the mascot character of Home Run Bar. They held a talk session related to Home Run Bar.

In addition, the two of them challenged the "Hit it! Home Run Bat" experience content available at "Full of Prizes!? Ataru Fes," and also participated in a quiz event related to Home Run Bar called "Aim to be a Home Run Bar Doctor Quiz." With Batterys' well-coordinated banter, the venue was filled with laughter throughout, making it a fun moment to experience the appeal of Home Run Bar.

Home Run Bar's New Flavor "Strawberry & Melon" Unveiled for the First Time!
"We want as many people as possible to take home the new deliciousness and the excitement of winning," they said, speaking about their hopes for the event.

At the beginning of the announcement, Mr. Morita from Kyodo Milk Industry Co., Ltd.'s Sales Planning Department took the stage and spoke about the beloved history of Home Run Bar and his aspirations for "Full of Prizes!? Ataru Fes."

Mr. Morita stated, "It was born in 1960, at a time when Japan was beginning its period of high economic growth. Since then, supported by everyone, it has become a super long-selling product celebrating its 66th anniversary this year," and highlighted that it has been loved by three generations of families.

He also mentioned the major renewal implemented in 2025, explaining its key points: "In addition to a renewed logo, the main product 'Vanilla & Chocolate' now uses Hokkaido-produced butter to further enhance its rich milk flavor."

Furthermore, regarding this event held over three days, he cheerfully expressed his hopes for its success, saying, "We will also be offering tastings of Home Run Bar products, including the new 'Strawberry & Melon' flavor. We hope that many people will take home the new deliciousness and the excitement of winning in a festive atmosphere."