"Batteries" Takes the Stage as "Home Run Boy"! Home Run Bar's "Full of Winners!? Ataru Fes" PR Event Held - Duo Shows Off Their "All-Out Full Swing" in Interactive Content!

Kyodo Milk Industry Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Seiya Fukamatsu) is holding the Home Run Bar interactive pop-up event, "Full of Winners!? Ataru Fes" for three days from Wednesday, March 25 to Friday, March 27, 2026, at Aeon Mall Makuhari New City. In conjunction with this, a PR event for the Home Run Bar "Full of Winners!? Ataru Fes" was held on the opening day, Wednesday, March 25.

At the beginning of the event, Mr. Morita from Kyodo Milk Industry Co., Ltd.'s Sales Control Department Planning Group announced Home Run Bar's new flavor, "Strawberry & Melon," and gave an overview of the three-day "Full of Winners!? Ataru Fes."

Afterward, the comedy duo Batteries took the stage dressed as Home Run Bar's mascot character, "Home Run Boy" Ataru-kun, and engaged in a talk session about Home Run Bar.

Furthermore, the duo challenged the "Hit It Out! Home Run Bat," one of the interactive contents available to visitors at the "Full of Winners!? Ataru Fes," and also took part in a quiz segment titled "Aim to be a Home Run Bar Expert Quiz" related to the ice cream. Through their perfectly synchronized banter, the venue was enveloped in a constant atmosphere of laughter, making for a fun time to experience the charm of Home Run Bar.

First Unveiling of Home Run Bar's New Flavor "Strawberry & Melon"!
"We want many people to take home the new deliciousness and the excitement of a 'winner,'" Speaking on Thoughts Toward the Event

At the beginning of the presentation, Mr. Morita from Kyodo Milk Industry Co., Ltd.'s Sales Control Department Planning Group took the stage to talk about Home Run Bar's beloved history and the thoughts behind "Full of Winners!? Ataru Fes."

Mr. Morita stated, "It was born in 1960. It was an era when Japan was beginning to boil with rapid economic growth. Since then, it is an ultra-long-selling product that has celebrated its 66th anniversary this year, supported by everyone," introducing how it has continued to be loved across three generations of parents and children.

He also touched upon the major renewal implemented in 2025, explaining its key points: "In addition to completely renewing the logo, our flagship product 'Vanilla & Chocolate' now uses butter from Hokkaido to further enhance the richness of the milk."

Furthermore, regarding this three-day event, he spoke with a smile about his feelings for the event: "We will also be offering tastings of Home Run Bar, including the new product 'Strawberry & Melon.' In a festival-like atmosphere, we want many people to definitely take home the new deliciousness and the excitement of a 'winner.'"

Batteries, Appointed as One-Day Cheer Squad Captains, Take the Stage as "Home Run Boy"! Ace Shares His Goal for the Year: "I Won't Let a Single Home Run Be Hit This Year!"

Batteries, who were appointed as the one-day cheer squad captains for Home Run Bar, took the stage dressed as Home Run Bar's mascot character, "Home Run Boy" Ataru-kun. When asked by the MC, "You're in uniform today and full of spirit, but how is your condition?", Ace drew laughter from the venue right from the start by replying, "My uniform says 'Home Run' on it, but I'm a pitcher, so it's no good if I give up (home runs) too much (laughs)."

Also, when asked, "In connection with 'Batteries', what do you think is the best 'partner' (drink or situation) that pairs with Home Run Bar?", Ace answered with a full-force joke and a smile: "A pitcher (glass)! Baseball is completed with a pitcher (glass) and a Home Run Bar." Finally, to the question, "Please declare your goal for this year as Batteries, tying it into Home Run Bar!", Ace answered, "In the game the day after I changed my stage name to Ace, I had 7 home runs hit off me. So my goal this year is not to give up a single home run!" Jike commented, "I was sad because I gained about 10 kilos, but thanks to that, my baseball hitting distance increased. Therefore, I want to eat a lot of Home Run Bars," making it a highly exciting segment from start to finish.

Batteries Show Off a Home Run-Level "All-Out Full Swing" in the Batter's Box! Ace Unexpectedly Strikes Out! Jike Hits a "Super Big Win" and Livens Up the Venue

At the "Full of Winners!? Ataru Fes", the Batteries duo challenged the "Hit It Out! Home Run Bat," one of the four interactive contents visitors can experience. The cheer squad captain Home Run Boy (Ataru-kun) also rushed to the stage, and they shook hands while calling out, "It's Ataru-kun!"

Ace powerfully yelled out, "Alright~!" and welcomed his fully prepared first swing. Amidst the audience's expectations, he surprisingly took a massive swing and missed. As the venue erupted at the unexpected turn of events, Jike quickly threw in a sharp quip: "Do it properly."

Afterward, he pulled himself together and tried again, aiming for a "Super Big Win". In time with the MC's shout, he timed it and showed off an impressive, home run-level "all-out full swing," but unfortunately, it did not result in a "Super Big Win." Ace humorously commented, "I was told not to hit a fly ball..." Next, Jike also readied his bat, and along with Ace's shout of "Hit it out!!", he unleashed a dynamic full swing in time with the MC's signal. He splendidly hit a "Super Big Win," and the venue showed immense excitement throughout.

Batteries Challenge a Quiz Related to Home Run Bar! Also Delivers a Passionate Message: "Let's Stop the Decline in the Baseball Population with Home Run Bar"

In the latter half of the event, a quiz project related to Home Run Bar, "Aim to be a Home Run Bar Expert Quiz," was held. The first question asked was, "Japan's first ice cream with a winning prize, 'Home Run Bar', was born in 1960. How much did one stick cost at the time of release?" While struggling, Ace answered "42 yen" and Jike answered "31 yen," noting, "We weren't born yet. But anyway, I think it was cheap." When the correct answer of "10 yen" was announced, both raised voices of surprise together.

Next, when the question "What kind of branding iron mark is on the current Home Run Bar stick?" was asked, Ace delivered a joke just like a baseball broadcast: "It's huge!! It's huge!! It's in~!" Jike immediately quipped, "Play-by-play?!", and the venue was enveloped in laughter. Furthermore, Jike answered, "Shohei Ohtani." When it was revealed that the correct answer is "A fortune slip ranging from Small Blessing to Double Great Blessing," the visitors' attention was drawn to the unique way to enjoy the "winning" aspect of Home Run Bar. Jike then commented, "Ohtani sounds like a Great Blessing, doesn't it," and the venue was wrapped in laughter once again.

After experiencing the charm of Home Run Bar through the quiz, they tasted the new 'Strawberry & Melon' flavor released in March. Although they couldn't answer the quiz correctly, responding to Mr. Morita's treatment of serving them the new flavor, the duo couldn't help but comment, "I wish everyone was a person like this." When Ace tasted the strawberry flavor, he commented, "The juiciness of the strawberry in the sherbet is great. I love condensed milk flavor, so this alone is a 'winner'!" Jike also tasted the melon flavor. He excitedly shared his impressions: "It tastes so much like melon! The juiciness of the melon is replicated, and there's a sense of satisfaction!"

After the tasting, the results of the sticks the two had drawn were also announced. Ace got "Blessing," and Jike got "Middle Blessing." Regarding the comments written on the sticks, Ace spoke positively, "A premonition that I'll spend the day energetically. It's just like always!", and Jike induced laughter in the venue with an unexpected declaration, "It says to try starting something new. Alright, I'll start golf today."

Finally, as a message to the visitors, they commented, "Since a new product is out, I want everyone to eat a lot of Home Run Bars and make the whole day a 'Winning Day'. Please eat lots of Home Run Bars and hit home runs, everyone. Let's stop the decline in the baseball population with Home Run Bar!", boiling the venue with a humor-filled conclusion.

The event, which kept the venue excited from start to finish with projects related to "winning," truly became a moment "full of winners," fitting for the event's name.

Guest Information

About Kyodo Milk Industry

Kyodo Milk Industry was founded in Nagano Prefecture in December 1953 with the goal of launching a new dairy farming business that walks alongside producers, and became a member of the Zen-Noh Group from June 2022. Since its founding, under the management philosophy of "Symbiosis between Dairy Farming and the Dairy Industry," it uses raw milk that dairy farmers earnestly milk every day as a raw material, and while particular about deliciousness, it pursues the improvement of production technology and research and development. In addition, in Nagano Prefecture, its birthplace, company veterinarians still support the high-quality milk production and dairy management of dairy farmers with detailed and polite medical care, which is a unique initiative of the company. Through the long-loved product brand "Meito" and the "Nokyo (Agricultural Cooperative)" brand carrying the thoughts of dairy farmers, based on the concept of "Adding deliciousness to the radiance of nature," the company aims to continue being loved by producers and consumers.

■ "Kyodo Milk Industry Official" Official HP: https://www.meito.co.jp/

■ "Kyodo Milk Industry Official" Official X: https://x.com/meito_kyodomilk

■ "Kyodo Milk Industry Official" Official Instagram: https://www.instagram.com/kyodomilk1953/

About Home Run Bar

Launched in 1960 as Japan's first ice cream with a winning prize, "Home Run Bar" is a long-selling product celebrating its 66th year on sale this year. The winning prizes that reflect the social conditions are also popular. In the past, prizes such as flying saucer UFOs and speed guns gained popularity, and recently drones and LINE smart speakers have also appeared as prizes. We will continue to deliver the excitement and thrill of winning prizes, both now and in the future.

■ "Home Run Bar" Official HP: https://www.homerunbar.com/

■ "Home Run Bar" Official X: https://x.com/homerunbarMEITO