Batteries, Dressed as Home Run Boy, Take the Stage! Home Run Bar 'Full of Prizes!? Ataru Fest' PR Event Held, Featuring the Duo's 'Full Power Swing' in an Interactive Experience!
Kyodo Milk Industry held a three-day pop-up event, "Full of Prizes!? Ataru Fest," for its long-selling Home Run Bar ice cream. The PR event on the first day featured the comedy duo Batteries dressed as the mascot, the unveiling of a new "Strawberry & Melon" flavor, and interactive games. Company representatives shared the product's 66-year history and recent product renewal.
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- 📰 Published: March 26, 2026 at 23:06
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Kyodo Milk Industry Co., Ltd. is holding the "Full of Prizes!? Ataru Fest," a hands-on pop-up event for its Home Run Bar, for three days from Wednesday, March 25 to Friday, March 27, 2026, at Aeon Mall Makuhari New City. In conjunction with this, a PR event for the Home Run Bar "Full of Prizes!? Ataru Fest" was held on the opening day, Wednesday, March 25.
At the beginning of the event, Mr. Morita from the Planning Group of Kyodo Milk Industry's Sales Division announced the new Home Run Bar flavor, "Strawberry & Melon," and provided an overview of the three-day "Full of Prizes!? Ataru Fest."
Following this, the comedy duo Batteries took the stage, dressed as "Ataru-kun," the Home Run Boy mascot, and held a discussion about the Home Run Bar.
Furthermore, the duo also took on the "Hit a Homerun! Home Run Bat" challenge, an activity visitors can experience at the festival, and participated in a quiz titled "Aim to be a Home Run Bar Expert Quiz." Thanks to the duo's well-coordinated banter, the venue was filled with constant laughter, creating a fun opportunity to experience the charm of the Home Run Bar.
### New Home Run Bar Flavor "Strawberry & Melon" Unveiled for the First Time!
"We want as many people as possible to take home the new deliciousness and the excitement of 'winning'," he said, sharing his thoughts on the event.
At the start of the press conference, Mr. Morita from the Planning Group of Kyodo Milk Industry's Sales Division took the stage to speak about the beloved history of the Home Run Bar and his passion for the 'Full of Prizes!? Ataru Fest.'
Mr. Morita stated, "It was born in 1960, a time when Japan was beginning to bubble with high economic growth. Since then, thanks to everyone's support, it is now a super long-selling product celebrating its 66th anniversary this year," highlighting that it has been loved across three generations.
He also mentioned a major renewal in 2025, explaining, "In addition to a new logo, our main 'Vanilla & Chocolate' product now uses Hokkaido butter to further enhance the richness of the milk."
Regarding the three-day event, he said with a smile, "We will also be offering samples of Home Run Bar, including the new 'Strawberry & Melon' product. In a festival-like atmosphere, we hope that many people will take home the new deliciousness and the excitement of 'winning'."
At the beginning of the event, Mr. Morita from the Planning Group of Kyodo Milk Industry's Sales Division announced the new Home Run Bar flavor, "Strawberry & Melon," and provided an overview of the three-day "Full of Prizes!? Ataru Fest."
Following this, the comedy duo Batteries took the stage, dressed as "Ataru-kun," the Home Run Boy mascot, and held a discussion about the Home Run Bar.
Furthermore, the duo also took on the "Hit a Homerun! Home Run Bat" challenge, an activity visitors can experience at the festival, and participated in a quiz titled "Aim to be a Home Run Bar Expert Quiz." Thanks to the duo's well-coordinated banter, the venue was filled with constant laughter, creating a fun opportunity to experience the charm of the Home Run Bar.
### New Home Run Bar Flavor "Strawberry & Melon" Unveiled for the First Time!
"We want as many people as possible to take home the new deliciousness and the excitement of 'winning'," he said, sharing his thoughts on the event.
At the start of the press conference, Mr. Morita from the Planning Group of Kyodo Milk Industry's Sales Division took the stage to speak about the beloved history of the Home Run Bar and his passion for the 'Full of Prizes!? Ataru Fest.'
Mr. Morita stated, "It was born in 1960, a time when Japan was beginning to bubble with high economic growth. Since then, thanks to everyone's support, it is now a super long-selling product celebrating its 66th anniversary this year," highlighting that it has been loved across three generations.
He also mentioned a major renewal in 2025, explaining, "In addition to a new logo, our main 'Vanilla & Chocolate' product now uses Hokkaido butter to further enhance the richness of the milk."
Regarding the three-day event, he said with a smile, "We will also be offering samples of Home Run Bar, including the new 'Strawberry & Melon' product. In a festival-like atmosphere, we hope that many people will take home the new deliciousness and the excitement of 'winning'."