“Your Tongue Type” Changes How You Eat Yogurt!? Experiential POP UP Proposing “A Satisfying Single-Dish Yogurt” Appears in Shibuya!

Meiji Co., Ltd. (Representative Director and President: Bunjiro Yao) will hold an experiential POP UP event, "Easy Arrangements with Salt, Towards a Satisfying Single-Dish Yogurt," at ZeroBase Shibuya from May 15 (Fri) to May 17 (Sun) to commemorate "Yogurt Day" on May 15th. At this event, we propose a new yogurt experience where you can enjoy yogurt as a main dish by adding "a pinch of salt" and combining it with fruits and side dishes. At the venue, visitors will be classified into 6 types such as "sweet tongue," "old man's tongue," and "sharp tongue" through the "Coresuki" preference diagnosis, which analyzes individual taste tendencies and preferences. According to the diagnosis results, you can experience "salt yogurt menus tailored to your tongue" for free. The menus offered include "Salt Yogurt with Chicken Salad and Broccoli," "Salt Yogurt with Kinpira Miso," and "Curry Salt Yogurt," offering new sensation yogurt arrangements that expand possibilities by "adding a pinch of salt." This event allows visitors to experience new ways of eating yogurt by adding salt while actually tasting them, and it is highly compatible with the growing health consciousness and interest in "food personalization" in recent years. In addition, the venue will feature large visuals and diagnostic content that will make visitors want to happily share "their tongue type." This is a new food experience event that combines the "popularity of diagnostic content" spreading mainly among Gen Z with the need for "personalized experiences." "Towards a satisfying single-dish yogurt." Key Visual 【Highlights of the Event】 ■ New Proposal: "Yogurt as a Main Dish" Yogurt has traditionally had a strong image as "one item in breakfast" or "dessert." At this event, we propose a new way to eat yogurt, where it can be enjoyed as a main dish by adding "a pinch of salt." ■ "What kind of tongue do you have?" Yogurt Experience by Taste Type At the venue, the "Coresuki" preference diagnosis, which analyzes taste tendencies, will be conducted. According to the diagnosis results, you can experience recommended salt yogurt menus for each of the 6 types. ■ Easy Arrangements You'll Want to Try at Home We offer arranged menus that can be enjoyed with familiar ingredients, such as "Salt Yogurt with Chicken Salad and Broccoli" and "Salt Yogurt with Kinpira Miso." We propose a new yogurt habit that can be easily incorporated into daily meals. ■ Limited 3-Day Weekend Event in Shibuya This is a limited-time experiential POP UP event that can be participated in for free at a venue near Shibuya Station. 【Event Overview】 ■ Date: May 15 (Fri) - May 17 (Sun), 2026, 11:00 - 19:00 *Until 18:00 only on the 17th ■ Venue: ZeroBase Shibuya (2-5-8 Dogenzaka, Shibuya-ku, Tokyo, near Dogenzaka-shita intersection) ■ Access: Approximately 3 minutes walk from JR Shibuya Station Hachiko Exit, approximately 1 minute walk from Tokyu Toyoko Line / Den-en-toshi Line / Tokyo Metro Fukutoshin Line / Hanzomon Line Shibuya Station A1 Exit *No parking available. Please use nearby parking facilities. ■ Participation Fee: Free ■ Organizer: Meiji Bulgaria Yogurt (Meiji Co., Ltd.) https://www.meijibulgariayogurt.com/ ■ Special Page: https://www.meijibulgariayogurt.com/special/yogurt-day/ ■ Cooperation: Minna no Yogurt Academy https://yogurt-academy.com/ 【Experience Content】 ▶STEP1: Diagnose your taste type with "Coresuki" preference diagnosis Using a dedicated app at the venue, visitors' taste tendencies will be diagnosed. According to the diagnosis results, they will be classified into 6 taste types: "old man's tongue," "umami tongue," "sharp tongue," "sweet tongue," "balanced tongue," and "child's tongue." ▶STEP2: Taste "salt yogurt" menus according to the diagnosis results Recommended menus will be provided according to the diagnosed type. ★ What is "Coresuki" preference diagnosis? "Coresuki" preference diagnosis is a diagnostic content that analyzes individual taste tendencies and preferences and visualizes "likes." At this event, a mechanism is adopted where visitors can receive a diagnosis on the spot and be proposed yogurt menus that match their taste type. It is designed not just as a simple tasting, but as an "experience of discovering tastes that suit oneself." Amidst growing health consciousness and interest in personalized nutrition, food proposals based on taste data are attracting attention as a future direction for food. https://coresuki.tech/ ★ What is "Yogurt Day"? May 15th is "Yogurt Day." It commemorates the Nobel Prize winner who greatly contributed to the spread of yogurt.