New CM Featuring Mrs. GREEN APPLE Showcases Radiant Summer Smiles with 'SPF Glasses' Offering SPF50+/PA++++ Protection, Launching July 3 (Fri)

Meganetop Co., Ltd. (Headquarters: Shizuoka City, Shizuoka; President and CEO: Masahiro Tomizawa; hereinafter "Megane Ichiba") will launch nationwide at all Megane Ichiba stores and on the Megane Ichiba website from July 3, 2026 (Fri) 'SPF Glasses'—sunglasses confirmed to offer protection equivalent to SPF50+/PA++++—designed to shield eyes from UV damage.

To mark this launch, a new TV commercial titled 'Megane Ichiba "Sky View"' featuring the artist group Mrs. GREEN APPLE, starring all three members, will begin airing nationwide from July 3 (Fri).

SPF Glasses Confirmed to Offer Protection Equivalent to SPF50+/PA++++

UV protection you wear—on your eyes.

Megane Ichiba's 'SPF Glasses' represent a new concept in sunglasses, designed to fully protect eyes from UV damage. In addition to blocking 99.9% of UV rays, SPF Glasses have been confirmed to offer protection equivalent to SPF50+/PA++++※. Designed as essential UV protection not just for skin but for eyes too, they provide reliable defense against the 365-day barrage of UV rays.

So you can love the bright world around you, just as it is. We invite you to enjoy your summer with Megane Ichiba's SPF Glasses—your ally in turning sunlight into a friend.

※SPF and PA are evaluation standards for skin-applied sunscreens and are not typically used for eyeglass lenses. Clinical testing was conducted by placing lenses in direct contact with skin, following SPF and UVA testing methods, confirming effectiveness equivalent to SPF50+/PA++++. Note: This does not guarantee sunscreen effectiveness.

Product Overview: Wearable UV Protection 'SPF Glasses'

Features straight temples that are convenient when wearing hats or masks and reduce ear discomfort. Some models offer bent temple tips for adjustable fit.

Nose pads with elastomer material for high grip, preventing slippage even when sweating.

Nose pads in a cushion-ring design allowing fine adjustments for comfortable, secure fit.

For full product details and lineup, visit: https://www.meganeichiba.jp/spfglasses/

Products Worn in TVCM

Modeled by Motoki Omori

MUV-L201 LGR 9,900 yen (tax included)

A unisex model combining a classic square-oval (Wellington) shape with a universally flattering frame size. With a well-balanced lens size, it's easy to wear and suits a wide range of ages and styles.

Modeled by Kodai Wakahayashi

MUV-L203 LBR 9,900 yen (tax included)

A softly styled Boston-shaped frame with rounded edges, easy to wear and naturally complements a wide range of outfits—from casual to dressy.

Modeled by Ryoka Fujisawa

MUV-M002 GR 9,900 yen (tax included)

A hexagon-inspired Wellington shape with subtle curves, combining distinctive style with easy wearability. Its universally flattering fit delivers a clean, refined look.

Sales Information for Mrs. GREEN APPLE CM Featured Products

The Megane Ichiba online shop will begin limited-quantity pre-sales on Wednesday, July 1 (Wed) at 12:00 PM (noon). Products will be available at all Megane Ichiba stores nationwide starting Friday, July 3 (Fri). (Store opening times may vary.)

For details, visit the 'How to Purchase Mrs. GREEN APPLE CM Worn Models' page on the SPF Glasses special site: https://www.meganeichiba.jp/spfglasses/wearingmodel/

New TVCM Featuring Mrs. GREEN APPLE

The new CM opens with the three members walking while wearing SPF Glasses. Fujisawa expresses awe at the beautiful scenery, while Wakahayashi and Omori reach their hands toward the sky. The scene where the three reunite and high-five is spectacular, with the blue sky dramatically reflected on the ground.

Set to Mrs. GREEN APPLE's CM song 'Ao to Natsu (Blue and Summer),' the commercial radiates joyful summer smiles, inspiring everyone to look up and embrace the uplifting message: 'The sun is our ally.'

Behind-the-Scenes Highlights

Filmed in a studio equipped with a massive vision screen, the shoot featured a breathtaking reunion scene with Omori, Wakahayashi, and Fujisawa against a vast blue sky backdrop. Wakahayashi's naturally humorous side shone through, sparking bursts of laughter from all three, especially at Omori's sharp reactions. In individual shots, extreme close-ups captured the members gazing skyward, radiating charm. Each member wears a different colored lens, creating a vibrant, dazzling commercial that outshines even the summer sun—don't miss it.

New 'SPF Glasses' TVCM Overview

Launch Date

July 3, 2026 (Fri)

Broadcast Area

Nationwide

Title

• Megane Ichiba | SPF GLASSES "Sky View" 15s

https://youtu.be/BJkPJCTOrzM

Making Movie

• BACKSTAGE OF SPF GLASSES & INTERVIEW

https://youtu.be/77t5-FZ_8Fc

• SPECIAL FITTING

※To be released on the SPF Glasses special site on Tuesday, June 30 (Tue) at 12:00 PM (noon)

Artist Profile

Formed in 2013, the band made their major debut in 2015 with the mini-album 'Variety.' After releasing their best album '5' in 2020, they unexpectedly went on hiatus, then announced a relaunch in March 2022 as 'Phase 2.'

In 2023, they released their fifth full original album 'ANTENNA,' successfully completed an arena tour and their first dome concert, and won the Japan Record Award with 'Kesera Sera.' In 2024, they released singles consecutively for five months and held a stadium tour—the youngest Japanese band ever to do so. Their September-released concert film 'The White Lounge in CINEMA' surpassed 1.89 billion yen in box office revenue, becoming the top-grossing music concert film released in 2024. They achieved a historic back-to-back Japan Record Award win with 'Lilac,' making them the first band to win two years in a row.

In 2025, their 10th anniversary year, they released the anniversary best album '10' in July, held a two-day outdoor concert for approximately 100,000 people, and released six consecutive singles from 'Kusushiki' to 'GOOD DAY.' From October to December, they held their largest tour to date—'5 Big Dome Tour'—drawing 550,000 fans. In November, they simultaneously released a documentary film and live concert film. To conclude the anniversary year, the exhibition 'MGA MAGICAL 10 YEARS EXHIBITION "Wonder Museum"' was held in Tokyo, Fukuoka, and Osaka from December 2025 to March 2026. They achieved an unprecedented third consecutive Japan Record Award win with 'Darling' and served as the final act for the White Team at the 2025 NHK Kōhaku Uta Gassen, marking the conclusion of 'Phase 2' on December 31.

Their best album '10' surpassed one million copies sold, and they became the first artist in history to exceed 16 billion total domestic streams across all songs. Additionally, IFPI (International Federation of the Phonographic Industry) ranked them as the 13th best-selling artist worldwide in 2025, while the album '10' ranked 10th globally in top-selling albums, marking significant international success.

On January 1, 2026, they launched 'Phase 3,' releasing their first single 'lulu.' in January. In April, they released 'Kaze to Machi (Wind and Town),' the theme song for NHK's morning drama 'Kaze, Kaoru.' They will release their first full original album in about three years on September 30, 2026, followed by the 'Mrs. GREEN APPLE Ringo Jam Tour "SHADOWS"' arena tour, spanning 28 shows across 13 cities from September 30 to December.

Meganetop Co., Ltd.

Headquarters

8-6 Denmacho, Aoi-ku, Shizuoka City, Shizuoka

Representative

President and CEO Masahiro Tomizawa

Founded

May 1980

Capital

100 million yen (as of March 2025)

Business

Sales of eyeglasses, contact lenses, hearing aids, and related products

Number of Stores

1,035 domestic, 28 overseas (as of March 2025)

Employees

5,201 (as of March 2025)

Corporate Website

https://www.meganetop.co.jp

Megane Ichiba Website

https://www.meganeichiba.jp

Customer Inquiries

Meganetop Customer Service Center

Toll-free: 0120-818-828 (9:00–18:00)

* 'Megane Ichiba,' 'ALOOK,' 'Lens Style,' and 'Lens Direct' are stores operated by Meganetop Co., Ltd.