Meepa Co., Ltd. and Odakyu SC to Host "Meepa no Jikan in VinaWalk" Children's Experience Event at Odakyu SC's Station-Adjacent Commercial Facility

Meepa Co., Ltd. (Headquarters: Nakagun Ninomiya-machi, Kanagawa Prefecture, Representative Director: Kentaro Yamanaka) and Odakyu SC Development Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Waichiro Hosoya) will jointly hold the children's experiential event "Meepa no Jikan in VinaWalk" at the community space "Vina Machi Living" within the commercial facility "VinaWalk" in Ebina City, Kanagawa Prefecture.

This event is a demonstration project based on the concept of "creating a town full of experiences," held on weekends at a commercial facility near the station, to provide diverse experiential opportunities for children from busy dual-income households.

Background and Concept: In recent years, there has been a challenge in providing experiential opportunities for children due to parental time constraints. It is said that children with abundant experiential opportunities in early childhood tend to have higher "non-cognitive skills" such as self-esteem and sociality when they grow up.

Therefore, Odakyu SC Development and Meepa are collaborating to create opportunities for children to engage in various programs at familiar commercial facilities. Parents can participate casually while shopping, or complete their shopping during the experience time. Through this project, the goal is for today's outing to be a day where children discover their future "passions."

Modern Children's "Experience Gap" and Social Background: 1. Reality of the Deepening "Experience Gap": In recent years, the "experience gap" in children's development has become a major social issue. According to a survey (*1), the causes of this gap are not only economic but also a significant lack of parental "time and mental余裕." With dual-income households continuously reaching record highs (approximately 12 million households), the burden of weekday pick-ups and drop-offs and the difficulty of gathering information are currently depriving children of opportunities to broaden their world. (*1) Source: Chance for Children "Survey on the Reality of Children's 'Experience Gap' Final Report"

2. Impact of Lack of Experience on the Future: An analysis by the Ministry of Education, Culture, Sports, Science and Technology (*2) shows a correlation between abundant early childhood experiences and higher socio-emotional skills such as self-esteem, proactiveness, and cooperativeness in junior and senior high school students. A lack of diverse experiences is not merely a lack of memories, but a loss of opportunities to develop non-cognitive skills (socio-emotional skills), which may narrow future life choices. (*2) Source: National Youth Education Promotion Organization "Survey on Youth Experiential Activities (FY2022 Survey)"

Three Features of the Event: * Held on weekends near the station: Provides easy access to experiential opportunities at familiar commercial facilities without traveling far. * Participation without preparation: No need to prepare belongings, allowing children to expand their potential even on busy days. Parents are free to observe or complete their shopping during this time. * 4 dates, 4 types of experiences: Different genres of experiences are offered each week, providing opportunities to discover unexpected aspects of children. Multiple participations on multiple dates are welcome.

"Meepa no Jikan in VinaWalk" Event Outline: Event Name: [Exciting Experience Class] Meepa no Jikan in VinaWalk Venue: VinaWalk Building 5, M2F Community Room "Vina Machi Living" (1-4-1 Chuo, Ebina City, Kanagawa Prefecture) Target: Kindergarten to 3rd grade elementary school students Details/Application: https://peatix.com/event/4932947 Organizer: Meepa Co., Ltd.

Program and Schedule Details: Four dates and four types of experiences are available, with three sessions held per day.

① Furikake Making: Date: Saturday, May 9, 2026 Time: 13:30-14:15 / 14:45-15:30 / 16:00-16:45 Content: A cooking class supporting children's food education with busy mothers. Children grind ingredients with a mortar and pestle, enjoying the fun of making their own homemade furikake. They can take it home for dinner.

② Kendama & Paper Airplane: Date: Sunday, May 17, 2026 Time: 10:30-11:15 / 11:45-12:30 / 13:30-14:15 Content: After enjoying a professional performance show, participants will learn kendama basics from how to hold it. They will also experience making boomerang paper airplanes, creating an opportunity to become interested in traditional Japanese culture.

③ Table Tea Ceremony: Date: Saturday, May 23, 2026 Time: 10:30-11:15 / 11:45-12:30 / 13:30-14:15 Content: A tea ceremony experience that children can easily enjoy, performed at a table and chairs instead of on tatami mats, so legs don't get numb. Participants will actually make matcha themselves with ceramic bowls and bamboo whisks.

④ Pastel Art: Date: Sunday, May 31, 2026 Time: 13:30-14:15 / 14:45-15:30 / 16:00-16:45 Content: Children will draw spring-like seasonal pictures using "three colors" (red, blue, yellow) in pastel art. Even those who are not good at drawing can achieve satisfying results using a recipe.

*Details can be found here: https://peatix.com/event/4932947

Meepa Co., Ltd.

Company Profile: Meepa Co., Ltd. is a matching platform that provides diverse experiential opportunities for children in childcare and educational facilities through "Meepa no Jikan," aiming to fulfill its mission of "children discovering their true passions." By dispatching a variety of affiliated instructors to time slots provided by facilities, the company offers diverse experiential opportunities that are not bound by adult ideas.

Through this service, the company contributes to reducing the experience gap by providing equal access to diverse experiential opportunities regardless of parents' income, time, motivation, information, or children's disabilities. At the same time, it contributes to improving children's mental well-being and non-cognitive skills through encounters with their true "passions."

Since its establishment in February 2023, the company has expanded its adoption in nurseries, kindergartens, after-school care, and day services for children with disabilities, maintaining a 100% retention rate. In FY2022, it was adopted by the Ministry of Economy, Trade and Industry's "Edvation Open Lab," in FY2024 by Kanagawa Prefecture's "KSAP Early Edition," and in FY2025 by Soil Public Interest Incorporated Foundation's "SoilxMUFG" and Saitama Prefecture's "Shibusawa MIX Startup Creation and Growth Support Program (S4)." Also in 2025, its representative was selected for Forbes magazine's "100 Hopes to Save the World," raising its evaluation as a social issue-solving venture.

Location: M Building 2F, 884-1 Ninomiya, Nakagun Ninomiya-machi, Kanagawa Prefecture Established: February 2023 Representative: Kentaro Yamanaka, Representative Director Business: Operation of "Meepa no Jikan" experiential programs for childcare and educational facilities. URL: https://meepa.io

Contact for this matter: Meepa Co., Ltd. Public Relations Email: info@meepa.io