[Co-hosted Seminar by ITmedia & Medix on July 7 (Tue)] 'Thought Leadership' Strategy to Escape Price Competition
Key facts
- [Co-hosted Seminar by ITmedia & Medix on July 7 (Tue)] 'Thought Leadership' Strategy to Escape Price Competition
- Medix and ITmedia will co-host an online seminar on July 7, 2026, focusing on digital marketing and video utilization for the manufacturing sector.
- Source: PR Times
- Date: June 11, 2026
Direct answer
Medix and ITmedia will co-host an online seminar on July 7, 2026, focusing on digital marketing and video utilization for the manufacturing sector.
- Citation
- [Co-hosted Seminar by ITmedia & Medix on July 7 (Tue)] 'Thought Leadership' Strategy to Escape Price Competition (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
Medix and ITmedia will co-host an online seminar on July 7, 2026, focusing on digital marketing and video utilization for the manufacturing sector.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 17:30
- 🔍 Collected: June 11, 2026 at 08:51
- 🤖 AI Analyzed: June 11, 2026 at 08:55 (3 min after Collected)
Medix, a company supporting corporate digital marketing since the dawn of the internet, is co-hosting an online seminar with ITmedia for marketing and sales professionals in the manufacturing sector, titled 'Thought Leadership Strategy to Escape Price Competition: New Digital Marketing and Video Utilization for Manufacturing.'
This seminar will explain the 'thought leadership' strategy to overcome the difficulty of price pass-through that many manufacturers face. In the first part, participants will learn how to set unique evaluation criteria to be chosen by customers as a 'partner' and how to disseminate information strategically. The second part will introduce the latest 'interview-style video marketing' techniques, utilizing the video platform 'TechLIVE by ITmedia' to express advanced technologies that are difficult to convey through catalogs.
The seminar aims to provide practical tips for B2B marketing professionals who want to understand the structural reasons for being caught in price wars and effectively communicate their unique value.
This seminar will explain the 'thought leadership' strategy to overcome the difficulty of price pass-through that many manufacturers face. In the first part, participants will learn how to set unique evaluation criteria to be chosen by customers as a 'partner' and how to disseminate information strategically. The second part will introduce the latest 'interview-style video marketing' techniques, utilizing the video platform 'TechLIVE by ITmedia' to express advanced technologies that are difficult to convey through catalogs.
The seminar aims to provide practical tips for B2B marketing professionals who want to understand the structural reasons for being caught in price wars and effectively communicate their unique value.
FAQ
このセミナーの開催目的は何ですか？
製造業のマーケティング・営業担当者に対し、価格競争から脱却し、自社の価値で選ばれるための「ソートリーダーシップ」戦略と、デジタルマーケティングや動画活用の手法を提供することを目的としています。
どのようなテーマの講義がありますか？
第一部では独自の評価軸の設定と戦略的情報発信、第二部では動画プラットフォーム「TechLIVE by ITmedia」を活用した取材型動画マーケティングの最新手法について解説されます。
誰が講師を務めますか？
アイティメディア株式会社の半田翔希氏と、株式会社メディックスの大内田将輝氏が登壇します。
セミナーの参加費と形式は？
オンライン配信形式で、参加費は無料（事前登録制）です。
開催日時はいつですか？
2026年7月7日（火）13:00～14:00に開催されます。