[Case Study] Medix Supports Fujitsu Uvance Branding and Marketing, Generating Large Business Opportunities

Medix Inc. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Masanori Tanaka) has published a case study on its branding and marketing support for Fujitsu Limited's (Fujitsu Uvance Kawasaki Tower: Saiwai-ku, Kawasaki City, Kanagawa Prefecture; hereinafter, Fujitsu) Uvance Consumer Experience (CX) domain, which covers payments, retail, and distribution to deliver diverse experiences to consumers.

Link to case study article

■ Background and Challenges

The mission of the department responsible for promoting the Fujitsu Uvance CX domain was to raise awareness of "Uvance" among the management of major distribution and retail companies, and to secure a position as the first-call partner for solving their challenges. The goal was to contribute to the creation and advancement of business opportunities.

Amidst many competitors, the challenge was how to effectively improve Fujitsu's presence and create new points of contact with management by planning an offline event (hereinafter, report event) reporting on the world's largest retail industry exhibition, "NRF (National Retail Federation)."

■ Overview of Medix's Branding and Marketing Support

― Executing casting and storyline design that achieves both the company's own branding/PR and participant satisfaction ―

To establish top-of-mind awareness (branding) and drive business negotiations with management-level clients, Medix provided comprehensive, integrated support both offline and online. This was based on proposals for media that could attract target audiences and on their track record of collaboration. Support ranged from expert casting and presentation material design to on-site event support, photography, and lead generation through post-event webinars.

＜Main Support Content＞

- Casting of experts
- Planning, design, preparation of presentation materials, and on-site event management support
- Content creation from event archive videos and lead generation support through media utilization

■ Results After Support Initiation

The report event attracted more participants than its capacity, achieving customer satisfaction and NPS® (Net Promoter Score) that exceeded expectations. This led to accelerated negotiations with existing clients, including large-scale projects, and the creation of new opportunities.

■ Comment from Fujitsu Representative

"The reason we ultimately chose Medix from among many candidates was that we were attracted to their ability to provide comprehensive offline and online support in collaboration with media. We judged that they could provide wide-ranging support, from casting experts to speak at the report event, to designing presentation materials, and on-site support such as photography. Above all, the deciding factor was their highly specialized proposals that understood our intentions and demonstrated a deep understanding of B2B customers."

Link to case study article

■ About Fujitsu

Fujitsu is a global leader in digital services, technology, and business solutions, contributing to the growth of its clients and the future of society. It addresses challenges in the retail industry, improving consumer experiences through supply chain digitalization and operational efficiency.

Corporate Website: https://global.fujitsu/ja-jp

Fujitsu Uvance Kawasaki Tower

Address: 1-5 Omiya-cho, Saiwai-ku, Kawasaki City, Kanagawa Prefecture 212-0014, JR Kawasaki Tower

■ Medix Company Overview

Headquarters: 19F, Jinbocho Mitsui Building, 1-105 Kanda Jinbocho, Chiyoda-ku, Tokyo

Business: Comprehensive digital marketing consulting

Services include internet advertising agency operations, internet advertising planning and production, website construction, web analytics operational consulting, CRM consulting, data utilization platform construction, and media support business (sales agency, service development, etc.)

Corporate Website: https://www.medix-inc.co.jp/

Official Instagram: https://www.instagram.com/medix_culture/

Official Facebook: https://www.facebook.com/medix.co.ltd

■ Inquiries Regarding This Matter

Medix Inc.

Department: Business Marketing Unit

Contact: https://btob.medix-inc.co.jp/contact/index.html

*Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the emoticon used in connection with NPS are registered trademarks or service marks of Bain & Company, Inc., Fred Reichheld, and NICE Systems, Inc.