'MEDIHEAL' Successfully Concludes 'Sustainability' Themed Pop-Up Store at @cosme TOKYO
MEDIHEAL held a successful pop-up store at @cosme TOKYO focusing on 'sustainability'. The pre-release of the Toner Pad Pouch and OOH marketing proved highly effective.
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- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
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The derma-cosmetic brand 'MEDIHEAL', which boasts the No. 1 sales in South Korea for 15 consecutive years*1, held a pop-up store with the concept of 'sustainability' at @cosme TOKYO (Shibuya-ku, Tokyo) for 7 days from Wednesday, March 4 to Tuesday, March 10, 2026. It welcomed many visitors and concluded with great success.
At this pop-up, the spatial design allowing visitors to experience MEDIHEAL's sustainable initiatives—developing products in pursuit of environmental and skin friendliness—attracted the attention of many attendees.
■ MEDIHEAL × Sustainable
Centered around space design and product exhibitions aligned with the theme 'A BETTER TOMORROW (with) MEDIHEAL' aiming for a better future, this pop-up drew visitors' interest by proposing easily adaptable eco-friendly choices for daily life, such as selling refill products and providing sustainable novelties.
Furthermore, in addition to a fully equipped tester booth where visitors could pick up and try products, the venue featured numerous mechanisms to playfully understand the brand's worldview, including shooting games and SNS-linked events. Just like previous pop-ups, it served as an 'experiential' place where visitors could feel closer to the brand's worldview and product understanding, contributing to improved brand awareness and satisfaction.
■ OOH-linked Promotion Becomes a Hot Topic
Coinciding with this pop-up, OOH (Out-of-Home) advertising was implemented utilizing the inside of Harajuku Station and London buses. By deploying highly visible advertisements in areas where highly trend-sensitive people gather, guidance to the venue was strengthened.
Furthermore, by combining highly viral SNS with OOH, such as holding events through SNS, the goal was to further expand brand recognition beyond just the pop-up store.
Inside the Omotesando ticket gate of JR Harajuku Station (publication ended)
Wrapped bus (publication ended)
■ Offline Pre-sale of 'Toner Pad 14-pad Pouch' Receives Great Response
The 'Toner Pad 14-pad Pouch', which was pre-sold offline at this pop-up, is a mini pouch perfect for trial use before using the main product. Its sustainable and easily portable design gained support, and it was highly evaluated not only by existing users but also by new customers.
Comments spread such as 'Just right for travel' and 'Convenient for trying out', playing an important role in stimulating visitors' purchasing appetite, and further boosting the momentum of the toner pad series, which, following sheet masks, has been well received in previous pop-ups.
■ Continuously Evolving MEDIHEAL Pop-ups
Based on the new theme of 'sustainable', this pop-up became an opportunity to show the brand's new direction as an initiative multiplying realistic experiential value with social value.
We are very pleased that through this event, we were able to directly deliver the brand's philosophy and product appeal to even more customers.
Moving forward, MEDIHEAL will continue to expand as a skincare brand that stays close to everyone's skin concerns, centered on sustainable manufacturing.
Please look forward to our next pop-up.
■ OUR SOLUTION, FOR ALL 'MEDIHEAL'
We will continue to research so that all people can bring out their inherent beauty.
'MEDIHEAL', a brand of L&P COSMETIC in South Korea, is a global derma-cosmetic brand that stays close to various skin concerns and provides derma skincare solutions that anyone can easily use. Their immensely popular sheet masks worldwide have garnered widespread support, having sold a cumulative total of over 3.3 billion masks*2 across more than 45 countries worldwide so far.
*1 Ranked No.1 in cumulative sales volume of mask packs at Olive Young Korea (2011-2025)
*2 Cumulative sales volume of MEDIHEAL mask packs (Based on L&P shipment records from 2009 to 2025)
▼ MEDIHEAL Official Shops
Qoo10 Official Shop: https://www.qoo10.jp/shop/medihealofficial
Rakuten Official Shop: https://www.rakuten.co.jp/medihea
At this pop-up, the spatial design allowing visitors to experience MEDIHEAL's sustainable initiatives—developing products in pursuit of environmental and skin friendliness—attracted the attention of many attendees.
■ MEDIHEAL × Sustainable
Centered around space design and product exhibitions aligned with the theme 'A BETTER TOMORROW (with) MEDIHEAL' aiming for a better future, this pop-up drew visitors' interest by proposing easily adaptable eco-friendly choices for daily life, such as selling refill products and providing sustainable novelties.
Furthermore, in addition to a fully equipped tester booth where visitors could pick up and try products, the venue featured numerous mechanisms to playfully understand the brand's worldview, including shooting games and SNS-linked events. Just like previous pop-ups, it served as an 'experiential' place where visitors could feel closer to the brand's worldview and product understanding, contributing to improved brand awareness and satisfaction.
■ OOH-linked Promotion Becomes a Hot Topic
Coinciding with this pop-up, OOH (Out-of-Home) advertising was implemented utilizing the inside of Harajuku Station and London buses. By deploying highly visible advertisements in areas where highly trend-sensitive people gather, guidance to the venue was strengthened.
Furthermore, by combining highly viral SNS with OOH, such as holding events through SNS, the goal was to further expand brand recognition beyond just the pop-up store.
Inside the Omotesando ticket gate of JR Harajuku Station (publication ended)
Wrapped bus (publication ended)
■ Offline Pre-sale of 'Toner Pad 14-pad Pouch' Receives Great Response
The 'Toner Pad 14-pad Pouch', which was pre-sold offline at this pop-up, is a mini pouch perfect for trial use before using the main product. Its sustainable and easily portable design gained support, and it was highly evaluated not only by existing users but also by new customers.
Comments spread such as 'Just right for travel' and 'Convenient for trying out', playing an important role in stimulating visitors' purchasing appetite, and further boosting the momentum of the toner pad series, which, following sheet masks, has been well received in previous pop-ups.
■ Continuously Evolving MEDIHEAL Pop-ups
Based on the new theme of 'sustainable', this pop-up became an opportunity to show the brand's new direction as an initiative multiplying realistic experiential value with social value.
We are very pleased that through this event, we were able to directly deliver the brand's philosophy and product appeal to even more customers.
Moving forward, MEDIHEAL will continue to expand as a skincare brand that stays close to everyone's skin concerns, centered on sustainable manufacturing.
Please look forward to our next pop-up.
■ OUR SOLUTION, FOR ALL 'MEDIHEAL'
We will continue to research so that all people can bring out their inherent beauty.
'MEDIHEAL', a brand of L&P COSMETIC in South Korea, is a global derma-cosmetic brand that stays close to various skin concerns and provides derma skincare solutions that anyone can easily use. Their immensely popular sheet masks worldwide have garnered widespread support, having sold a cumulative total of over 3.3 billion masks*2 across more than 45 countries worldwide so far.
*1 Ranked No.1 in cumulative sales volume of mask packs at Olive Young Korea (2011-2025)
*2 Cumulative sales volume of MEDIHEAL mask packs (Based on L&P shipment records from 2009 to 2025)
▼ MEDIHEAL Official Shops
Qoo10 Official Shop: https://www.qoo10.jp/shop/medihealofficial
Rakuten Official Shop: https://www.rakuten.co.jp/medihea