【May 16th is Travel Day】'Tabi-Tochoku' Portal Site Launched, Connecting Doctors' 'Work' and 'Travel'
Mediative, a medical marketing support company, has launched a portal site for 'Tabi-Tochoku,' a new work style for doctors. It aims to solve the shortage of medical personnel in rural areas and create a 'relationship population' by allowing urban doctors to work and travel in rural regions.
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 23:36
- 🔍 Collected: May 14, 2026 at 15:02
- 🤖 AI Analyzed: May 15, 2026 at 04:51 (13h 49m after Collected)
Mediative Inc. (Headquarters: Tokyo; CEO: Takuma Hata), which provides public relations and marketing support specializing in the medical field, will launch a portal site for 'Tabi-Tochoku,' a new regional medical experience, on May 14, 2026. This initiative connects urban doctors with rural medical institutions for on-call duties, allowing them to encounter the local people and culture, and build mutual relationships.
'Tabi-Tochoku' is an initiative started by Mediative in November 2025 and is currently implemented at three facilities in Hokkaido and one in Yokohama, Kanagawa. The launch of the portal site aims to accelerate the creation of new value and connections in regional healthcare, popularize this new working style for doctors, and contribute to resolving the medical personnel shortage faced by rural areas.
Tabi-Tochoku Portal Site
Tabi-Tochoku is a unique initiative started by Mediative where doctors work on-call shifts at a rural medical institution of their choice, while using their leisure time to deepen their understanding of the local people's lives and medical environment through experiences like exploring local tourist resources, culture, and meeting people, thereby creating a new point of contact with regional healthcare. The goal is not only for the traveling doctor to 'support regional healthcare through on-call duties' but also for the doctor to deepen their knowledge of regional healthcare while fostering a desire to 'get more involved with the region' or 'want to live there' through various experiences in the area.
Furthermore, building a continuous relationship between urban doctors and rural medical institutions through Tabi-Tochoku also provides an opportunity for rural medical institutions, which chronically struggle to secure full-time doctors, to improve their own recognition along with the appeal of the region, leading to the first step in increasing the number of doctors who work long-term in the area. Tabi-Tochoku is not a service aimed at securing one-off personnel but an opportunity for both parties to encounter new values and ways of working.
* 'Tabi-Tochoku' is currently applying for trademark registration, which is expected to be completed around September 2026.
Background of Starting Tabi-Tochoku
Maintaining on-call systems due to doctor shortages and regional maldistribution is a serious issue in rural medicine. On the other hand, many urban doctors are interested in regional healthcare but are hesitant to take the first step due to the high hurdle of changing their lifestyle, such as relocating or providing long-term support. Against this backdrop, we proposed a light-hearted point of contact of 'getting involved in regional healthcare as if traveling' and started Tabi-Tochoku at the following four facilities from 2025 to create an opportunity for doctors to visit rural areas.
Another important theme in this initiative is the 'doctor's way of working.' Getting away from a busy daily life and experiencing different regional cultures and people leads to refreshment and rediscovery of values for the doctors themselves. We believe Tabi-Tochoku is a mechanism to support regional medical sites and, at the same time, an opportunity to broaden the doctors' own life choices.
Mediative aims to increase the number of 'Tabi-Tochoku doctors' nationwide who enjoy this new way of working and engagement.
【Tabi-Tochoku Implementing Medical Institutions】
- Dohoku-kin-ikyoh Ichijodori Hospital (Asahikawa, Hokkaido)
- Obihiro-nishi Hospital, Hokkaido Medical Foundation (Obihiro, Hokkaido)
- Fukase Clinic, Kojinkai Medical Corporation (Hakodate, Hokkaido)
- Tsunagaru Clinic (Yokohama, Kanagawa)
Get to know the local people and medicine through on-call duties.
Before and after the shift, get to know the local culture and tourist resources.
Purpose of the Portal Site Operation
The portal site launched this time is not merely for posting doctor recruitment or job information but plays the role of a 'medium' that creates new points of contact between urban doctors and regional healthcare. Therefore, in addition to information on working conditions at medical institutions, this site will disseminate information for a multifaceted and deep understanding of the region, such as local scenery, culture, ways to spend time there, and the unique characteristics of each medical institution. One of our missions is to present regional healthcare not just as a 'target to compensate for doctor shortages' but as an attractive entity that makes doctors feel they 'want to get involved' or 'want to visit again.'
The driving force connecting doctors and regions is a pure 'interest and curiosity' in the land.
Mediative will continue to create new value and connections by ensuring that Tabi-Tochoku becomes a foundation for relationship building that goes beyond one-off personnel supply, and by widely communicating the appeal of regional healthcare through information dissemination support.
Comment from a Doctor at an Implementing Medical Institution
Dr. Ryo Nishimura, General Practitioner, Dohoku-kin-ikyoh Ichijodori Hospital
'Until now, on-call part-time jobs were chosen based on salary and low burden. After encountering 'Tabi-Tochoku,' the axis of my choice has changed.
Once a month, I go to Asahikawa...'
'Tabi-Tochoku' is an initiative started by Mediative in November 2025 and is currently implemented at three facilities in Hokkaido and one in Yokohama, Kanagawa. The launch of the portal site aims to accelerate the creation of new value and connections in regional healthcare, popularize this new working style for doctors, and contribute to resolving the medical personnel shortage faced by rural areas.
Tabi-Tochoku Portal Site
Tabi-Tochoku is a unique initiative started by Mediative where doctors work on-call shifts at a rural medical institution of their choice, while using their leisure time to deepen their understanding of the local people's lives and medical environment through experiences like exploring local tourist resources, culture, and meeting people, thereby creating a new point of contact with regional healthcare. The goal is not only for the traveling doctor to 'support regional healthcare through on-call duties' but also for the doctor to deepen their knowledge of regional healthcare while fostering a desire to 'get more involved with the region' or 'want to live there' through various experiences in the area.
Furthermore, building a continuous relationship between urban doctors and rural medical institutions through Tabi-Tochoku also provides an opportunity for rural medical institutions, which chronically struggle to secure full-time doctors, to improve their own recognition along with the appeal of the region, leading to the first step in increasing the number of doctors who work long-term in the area. Tabi-Tochoku is not a service aimed at securing one-off personnel but an opportunity for both parties to encounter new values and ways of working.
* 'Tabi-Tochoku' is currently applying for trademark registration, which is expected to be completed around September 2026.
Background of Starting Tabi-Tochoku
Maintaining on-call systems due to doctor shortages and regional maldistribution is a serious issue in rural medicine. On the other hand, many urban doctors are interested in regional healthcare but are hesitant to take the first step due to the high hurdle of changing their lifestyle, such as relocating or providing long-term support. Against this backdrop, we proposed a light-hearted point of contact of 'getting involved in regional healthcare as if traveling' and started Tabi-Tochoku at the following four facilities from 2025 to create an opportunity for doctors to visit rural areas.
Another important theme in this initiative is the 'doctor's way of working.' Getting away from a busy daily life and experiencing different regional cultures and people leads to refreshment and rediscovery of values for the doctors themselves. We believe Tabi-Tochoku is a mechanism to support regional medical sites and, at the same time, an opportunity to broaden the doctors' own life choices.
Mediative aims to increase the number of 'Tabi-Tochoku doctors' nationwide who enjoy this new way of working and engagement.
【Tabi-Tochoku Implementing Medical Institutions】
- Dohoku-kin-ikyoh Ichijodori Hospital (Asahikawa, Hokkaido)
- Obihiro-nishi Hospital, Hokkaido Medical Foundation (Obihiro, Hokkaido)
- Fukase Clinic, Kojinkai Medical Corporation (Hakodate, Hokkaido)
- Tsunagaru Clinic (Yokohama, Kanagawa)
Get to know the local people and medicine through on-call duties.
Before and after the shift, get to know the local culture and tourist resources.
Purpose of the Portal Site Operation
The portal site launched this time is not merely for posting doctor recruitment or job information but plays the role of a 'medium' that creates new points of contact between urban doctors and regional healthcare. Therefore, in addition to information on working conditions at medical institutions, this site will disseminate information for a multifaceted and deep understanding of the region, such as local scenery, culture, ways to spend time there, and the unique characteristics of each medical institution. One of our missions is to present regional healthcare not just as a 'target to compensate for doctor shortages' but as an attractive entity that makes doctors feel they 'want to get involved' or 'want to visit again.'
The driving force connecting doctors and regions is a pure 'interest and curiosity' in the land.
Mediative will continue to create new value and connections by ensuring that Tabi-Tochoku becomes a foundation for relationship building that goes beyond one-off personnel supply, and by widely communicating the appeal of regional healthcare through information dissemination support.
Comment from a Doctor at an Implementing Medical Institution
Dr. Ryo Nishimura, General Practitioner, Dohoku-kin-ikyoh Ichijodori Hospital
'Until now, on-call part-time jobs were chosen based on salary and low burden. After encountering 'Tabi-Tochoku,' the axis of my choice has changed.
Once a month, I go to Asahikawa...'