Recruitment Entries Soar 2.3x! Listed Company yutori's Successful YouTube Strategy Case Study

Yutori Co., Ltd., which operates numerous apparel brands and was listed on the Tokyo Stock Exchange Growth Market at the end of 2023. The company launched its official YouTube channel "Yutoranai Hibi" at the time of its listing, and quickly gained overwhelming support from younger generations and business professionals. Furthermore, the personal channel of its representative, Takanori Kataishi, "Yutorikun Channel," was also opened, and in just one year, it surpassed approximately 65,000 subscribers, hacking YouTube with unstoppable momentum.

Behind this rapid progress, Akatsuki Media Studio Co., Ltd. is responsible for video production and direction. Yutori's representative, Mr. Kataishi, has roots in Akatsuki, having joined the company as a new graduate in 2016.

This time, Shoichiro Hiwatari, representative of Akatsuki Media Studio, directly interviewed Yutori's president, Mr. Kataishi. They delved into the essential strategy for companies to generate enthusiasm on YouTube, beyond superficial "buzz" techniques, and the story behind the co-creation of the two companies.

From left: Shoichiro Hiwatari, President of Akatsuki Media Studio, and Mr. Kataishi, President of yutori

【Overview of the Initiative】

Client

・Yutori Co., Ltd. (Listed on Tokyo Stock Exchange Growth Market)

Support Content

・YouTube "Yutoranai Hibi" video production and YouTube operation ・Representative's personal YouTube "Yutorikun Channel" video production and YouTube operation

Results

・Recruitment entries surged from 1,000 to 2,291 annually (approx. 2.3 times).

・Recorded a recruitment application rate of 926 times.