MediaSeek Inc. operates 'ICONIT Research,' a daily survey platform within its QR/barcode reader app 'ICONIT,' which has surpassed 36 million cumulative downloads.

In recent years, with changes in search results and the widespread adoption of generative AI, the credibility of information has become more important than ever. This has led to increased attention on 'first-party data.' First-party data refers to information collected or verified directly by a company—not through third-party summaries or speculation—and includes survey results, user behavior data, and validation data.

First-party data enhances the persuasiveness of articles, press releases, and sales materials. It serves as a credible reference that is not only effective for SEO differentiation but also frequently cited in AIO/LLMO (AI Optimization).

ICONIT Research offers end-to-end survey services for businesses and organizations, from questionnaire design to data collection, analysis, and report creation.

This press release announces the results of a 'Survey on Car Ownership Awareness' conducted among 6,335 respondents.

Survey Service Scope

Collection Method: In-app surveys via ICONIT

Collection Speed: Up to 10,000 responses per day

Target Audience: ICONIT app users (attribute targeting available upon request)

Question Types: Single-choice, multiple-choice, etc.

Deliverables: Raw data, simple tabulation, cross-tabulation, graphs, etc. (customizable)

Use Case Examples: New product concept testing, A/B testing of ad copy, price perception surveys, purchase behavior analysis, brand recall studies, content creation for articles and TV programs, etc.

For companies aiming to strengthen the credibility of articles, videos, social media posts, press releases, white papers, and sales materials using first-party data, we offer full support from questionnaire design to data collection, analysis, and reporting.

Learn more about ICONIT Research and our service process here:

https://www.iconit.jp/iconit-research/

Survey Highlights

49.9% of respondents 'own a car in their own name.' Including those who 'have a car shared with family,' 69.7% have access to a vehicle.

The top reason for owning a car is 'convenience for shopping and daily mobility,' followed by 'necessity for commuting or school travel.'

The most common reason for not owning a car is 'no current need.' 'Public transportation is sufficient' and 'high maintenance costs' also rank highly.

Men tend toward individual ownership and recreational use, while women lean toward shared family use and daily practicality.

(Note: Percentages may not total 100% due to rounding.)

Survey Results

※ For inquiries about respondent demographics or additional detailed data, please contact info@iconit.jp.

Question 1: Do you currently own a car?

Own in own name: 49.9%

Have a car shared with family: 19.8%

Do not own: 17.8%

Do not have a driver's license: 12.6%

Question 2: For those who answered 'Own in own name,' please explain your main reason for owning a car:

Convenience for shopping and daily mobility

Necessity for commuting or school travel

Desire to enjoy hobbies and driving

Need for family transportation

Inconvenience of public transportation

Use for work

Preparedness for disasters or emergencies

Other

Question 3: For those who answered 'Have a car shared with family,' please explain your main reason for having a car:

Convenience for shopping and daily mobility

Need for family transportation

Necessity for commuting or school travel

Desire to enjoy hobbies and driving

Inconvenience of public transportation

Use for work

Preparedness for disasters or emergencies

Other

Question 4: For those who answered 'Do not own,' please explain your main reason for not owning a car:

High maintenance costs

Public transportation is sufficient

No current need

Parking fees are expensive

Do not want to drive much

Car-sharing or rental cars are sufficient

Other

Do not have a driver's license

Question 5: For those who answered 'Do not own,' please explain your main reason for not owning a car:

Do not have a driver's license

No current need

Public transportation is sufficient

Other

High maintenance costs

Parking fees are expensive

Do not want to drive much

Car-sharing or rental cars are sufficient

※ For inquiries about respondent demographics or additional detailed data, please contact info@iconit.jp.

Survey Service Offering

ICONIT Research offers survey outsourcing services for companies and organizations seeking to quickly collect responses via in-app surveys. The service can gather up to 10,000 responses per day.

For businesses aiming to enhance the credibility of articles, videos, social media posts, press releases, white papers, and sales materials through first-party data, we provide full support from questionnaire design to data collection, analysis, and reporting.

Learn more about ICONIT Research and our service process here: https://www.iconit.jp/iconit-research/

Survey Overview

Method: Conducted via the 'ICONIT' app's in-app survey corner

Date: June 17, 2026

Valid Respondents: 6,335

Note: Figures in tables, graphs, and text are rounded to the first or second decimal place.

Source: ICONIT Research Survey

About the QR/Barcode Reader 'ICONIT'

A popular app with over 36 million cumulative downloads. Features the in-house developed 'Camreader' barcode reading engine, delivering fast and accurate scanning. Integrated with multiple point services like Rakuten Points, making it popular among point-hunting users.

About ICONIT Research

A daily survey research service targeting ICONIT app users. Capable of quickly collecting around 10,000 responses per day.

For companies aiming to strengthen the credibility of articles, videos, social media posts, press releases, white papers, and sales materials using first-party data, we offer full support from questionnaire design to data collection, analysis, and reporting.

Learn more about ICONIT Research and our service process here:

https://www.iconit.jp/iconit-research/

FACT BOX

  • Source: PR TIMES
  • Category: Survey
  • Products / services: Camreader