【Insect Repellent Measures Survey】Summer's Biggest Pest? Mosquitoes Top the List — Nearly 70% Take Preventive Action, but Only a Minority Practice Constant Protection — Survey of 7,180 People 【Primary Data & Commissioned Surveys for the SEO and AIO Era】

Media Seek Inc. operates "ICONIT Research," a daily survey initiative conducted within its QR/barcode reader app "ICONIT," which has surpassed 36 million cumulative downloads.

In recent years, with evolving search engine results and the widespread adoption of generative AI, the importance of credible, verifiable evidence has increased significantly. In this context, "primary data" has gained attention. Primary data refers to information collected or verified directly by a company—such as survey results, user behavior data, or experimental findings—rather than relying on third-party summaries or speculation.

Primary data enhances the credibility of articles, press releases, and sales materials. It also serves as a valuable, citable source for SEO differentiation and is increasingly referenced in AIO/LLMO (AI Optimization) contexts.

ICONIT Research offers commissioned survey services for businesses and organizations, supporting clients from questionnaire design through data collection, analysis, and reporting.

This press release shares the results of a survey on insect repellent habits, conducted among 7,180 respondents.

Scope of Commissioned Survey Services

Data Collection Method: In-app ICONIT questionnaire

Collection Speed: Up to approximately 10,000 responses per day

Target Audience: ICONIT app users (demographic targeting available upon consultation)

Question Types: Single-choice, multiple-choice, etc.

Deliverables: Raw data, simple tabulations, cross-tabulations, graphs (customizable per request)

Example Use Cases: New product concept validation, A/B testing of ad copy, price perception surveys, purchase behavior analysis, brand awareness studies, content creation for articles or TV programs, etc.

For companies aiming to strengthen the credibility of articles, videos, social media posts, press releases, whitepapers, and sales materials using primary data, we offer end-to-end support from survey design to data collection, analysis, and reporting.

Learn more about ICONIT Research and the commissioning process here:

https://www.iconit.jp/iconit-research/

Survey Highlights

"Mosquitoes" are the overwhelming top concern, followed by cockroaches and flies/midges

"Only when necessary" is the most common approach to insect repellent measures (53.7%), while constant prevention is practiced by only 11.8%

"Insect repellent sprays" are the most commonly used product, followed by insecticides and chemical mosquito repellent devices

(Note: Percentages may not total exactly 100% due to rounding)

Survey Results

※ For inquiries regarding respondent demographics or additional detailed data, please contact info@iconit.jp

Question 1: Do you usually take insect repellent measures?

Only when necessary: 53.7%

Hardly ever: 20.0%

Never: 14.4%

Always: 11.8%

Question 2: Which insect repellent or protective products do you use? (Multiple choices allowed)

Insect repellent spray (for skin or clothing)

Insecticide (spray, stationary type, etc.)

Chemical mosquito repellent device/insect repellent device

Insect-proof netting/screens

None in particular

Natural repellents such as aromatherapy or herbs

Insect repellent stickers or bracelets

Other

Question 3: Where do you primarily take insect repellent measures? (Multiple choices allowed)

At home (indoors)

At home (balcony, garden, etc.)

No particular measures taken

Outdoors (parks, camping, etc.)

During commuting, school travel, or other movement

At workplace or school

Other

Question 4: Which types of insects concern you the most? (Multiple choices allowed)

Mosquitoes

Cockroaches

Flies/midges

Ticks/fleas

Stink bugs

Caterpillars/moths

None in particular

Other

※ For inquiries regarding respondent demographics or additional detailed data, please contact info@iconit.jp

Commissioned Survey Services

ICONIT Research offers commissioned survey services for businesses and organizations seeking to quickly gather responses via in-app questionnaires. The service can collect up to around 10,000 responses in a single day.

For companies aiming to strengthen the credibility of articles, videos, social media posts, press releases, whitepapers, and sales materials using primary data, we offer full support from questionnaire design to data collection, analysis, and reporting.

Learn more about ICONIT Research and the commissioning process here:

https://www.iconit.jp/iconit-research/

Survey Overview

Method: Conducted via the QR/barcode reader app ICONIT's in-app survey section

Survey Date: June 11, 2026

Valid Responses: 7,180

Note: Figures in tables, graphs, and text are rounded to the first or second decimal place

Source: ICONIT Research

About the QR/Barcode Reader App ICONIT

A leading app with over 36 million cumulative downloads. Features Camreader, an in-house developed barcode reading engine, delivering fast and accurate scanning. Also popular among "point-hunting" users due to integration with multiple point services such as Rakuten Points.

About ICONIT Research

A daily survey research initiative targeting ICONIT app users. Capable of quickly collecting around 10,000 responses per day.

For companies aiming to strengthen the credibility of articles, videos, social media posts, press releases, whitepapers, and sales materials using primary data, we offer full support from questionnaire design to data collection, analysis, and reporting.

Learn more about ICONIT Research and the commissioning process here:

https://www.iconit.jp/iconit-research/