[Movie Theater Usage Survey] The reality that about 70% are staying away due to high prices... Yet, why do people still go to the theater?

MediaSeek Inc. operates "Iconit Research," a service that conducts daily surveys for users within its "Iconit" QR/barcode reader app, which has exceeded 36 million total downloads.

In recent years, with changes in search results and the spread of generative AI, evidence to support the reliability of information has become more important than ever. This is why "primary data" is receiving attention. Primary data refers to data gathered directly by a company through its own collection or validation, rather than summaries or estimations by other companies, and includes survey results, user usage data, and verification data.

Primary data enhances the persuasiveness of articles, press releases, and sales materials. It can be utilized not only for differentiation in SEO but also as evidence that is easily cited and referenced in AIO/LLMO (AI optimization).

Iconit Research accepts commission surveys for companies and organizations, covering everything from question design to collection, aggregation, and report creation.

In this release, we share the results of an awareness survey on "movie theater usage" conducted among 7,476 people.

[Scope of Survey Commissioning] Collection Method: In-app survey on Iconit Collection Speed: Up to 10,000 responses can be collected in one day Target: Iconit users (Consultation for attribute specification is possible depending on the project) Questions: Single choice, multiple choice, etc. Delivery: Raw data, simple tabulation, cross-tabulation, graphing, etc. (as requested)

Usage Examples: Product concept validation, advertising expression A/B testing, price sensitivity survey, purchase status survey, brand recall survey, article/program content production, etc.

For companies wishing to enhance the persuasiveness of articles, videos, SNS posts, press releases, white papers, or sales materials using primary data, we accept consultations from question design to collection, aggregation, and reporting.

See here for an overview of Iconit Research and the commissioning flow: https://www.iconit.jp/iconit-research/

[Survey Result Topics] - Movie theater usage: "Sometimes go" is the most common answer. On the other hand, "Almost never go" and "Never go" exceed 70%. - Reasons to go: Primarily "Large screen/acoustics" and "There is a work I want to see at the theater." - Reasons not to go: "Prices are high," "At home is enough," and "It's troublesome to go" were the top reasons.

[Survey Results] ■ Q1: Do you ever go to the movie theater? - Almost never go: 40.4% - Never go: 31.7% - Sometimes go: 24.1% - Often go: 3.8%

Q2: What are the reasons you go to the theater? (Select closest) - Can enjoy on a large screen and acoustics - There is a work I want to see at the theater - Has a special feeling - Can watch with concentration - Used for dates or events - Other

Q3: What are the reasons you don't go to the theater? (Select closest) - Feel the price is high - Think at home is enough - It's troublesome to go - No particular reason - Times don't match - Not good with crowds - Other

[Survey Overview] Survey Method: Conducted at the survey corner within the QR/barcode reader Iconit app Survey Period: May 9, 2026 Valid Respondents: 7,476 people Source Citation: Iconit Research