[June 9th is Rock Day] "Rock to lift your mood!" is a staple for rock fans. On the other hand, about 60% have "no favorite band." We asked 7,283 people [Primary Data for the SEO/AIO Era - Survey Commission Service]
Key facts
- [June 9th is Rock Day] "Rock to lift your mood!" is a staple for rock fans. On the other hand, about 60% have "no favorite band." We asked 7,283 people [Primary Data for the SEO/AIO Era - Survey Commission Service]
- Media Seek Inc. conducted an awareness survey on rock music targeting 7,283 users of its QR/barcode reader app 'Iconit.' Over 60% of respondents indicated they don't listen to rock, with many stating they have no favorite bands, while listeners tend to use it for mood enhancement. This survey highlights the promotion of primary data utilization.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Media Seek Inc. conducted an awareness survey on rock music targeting 7,283 users of its QR/barcode reader app 'Iconit.' Over 60% of respondents indicated they don't listen to rock, with many stating they have no favorite bands, while listeners tend to use it for mood enhancement. This survey highlights the promotion of primary data utilization.
- Citation
- [June 9th is Rock Day] "Rock to lift your mood!" is a staple for rock fans. On the other hand, about 60% have "no favorite band." We asked 7,283 people [Primary Data for the SEO/AIO Era - Survey Commission Service] (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Media Seek Inc. conducted an awareness survey on rock music targeting 7,283 users of its QR/barcode reader app 'Iconit.' Over 60% of respondents indicated they don't listen to rock, with many stating they have no favorite bands, while listeners tend to use it for mood enhancement. This survey highlights the promotion of primary data utilization.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 22:00
- 🔍 Collected: June 9, 2026 at 13:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (75h 31m after Collected)
Media Seek Inc. operates "Iconit Research," a daily survey service within its QR/barcode reader app "Iconit (ICONIT)," which has exceeded 36 million cumulative downloads.
In recent years, with changes in search results and the spread of generative AI, the basis for verifying information reliability has become more important than ever. This is where "primary data" gains attention. Primary data refers to data that a company collects or verifies directly, rather than relying on summaries or inferences from other companies. It includes survey results, user behavior data, and verification data.
Primary data can enhance the persuasiveness of articles, press releases, and sales materials, not only differentiating in SEO but also serving as a readily quotable basis in AIO/LLMO (AI Optimization).
Iconit Research undertakes survey commissions for companies and organizations, offering consultations from question design to data collection, tabulation, and report creation.
This release announces the results of a "Survey on Awareness of Rock Music and Rock Bands" conducted among 7,283 individuals.
Scope of Survey Commission Services
Collection Method: In-app survey within the Iconit app
Collection Speed: Capable of collecting up to approximately 10,000 responses per day
Target Audience: Iconit users (whether attribute targeting is possible is negotiable depending on the project)
Question Types: Single choice, multiple choice, etc.
Delivery: Raw data, simple tabulation, cross-tabulation, graphing, etc. (as requested)
Example Use Cases: New product concept validation, A/B testing of advertising expressions, price sensitivity surveys, purchase behavior surveys, brand recall surveys, creation of article/program content, etc.
For companies looking to enhance the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials with primary data as a core, we offer consultations from question design to collection, tabulation, and reporting.
For an overview of Iconit Research and the commission process, click here↓
https://www.iconit.jp/iconit-research/
Survey Result Highlights
61.7% of respondents "rarely listen" or "never listen" to rock, with the majority answering "no favorite band."
Among those who have favorite bands or solo rock artists, "when they want to lift their mood or relieve stress" was the most common reason for listening to rock.
Those who "have a favorite band they've been following for a long time" tend to use subscription services and attend live shows/festivals more than other groups.
(Totals may not sum to 100% due to rounding)
Survey Results
*For inquiries regarding respondent attributes or other detailed data, please contact info@iconit.jp.
■ Question 1: Do you usually listen to rock music?
Never listen: 33.0%
Rarely listen: 28.7%
Occasionally listen: 26.0%
Often listen: 12.2%
■ Question 2: Do you have a favorite rock band?
I don't have a particular favorite band
I have a few favorite bands
I prefer solo rock artists over bands
I have a favorite band I've been following for a long time
■ Question 3: How (or when) do you prefer to listen to rock music?
Other
When I want to lift my mood or relieve stress
While commuting or driving
Daily listening via subscription services or video sites
Listening live at concerts or festivals
*For inquiries regarding respondent attributes or other detailed data, please contact info@iconit.jp.
Information on Survey Commission Services
Iconit Research offers survey commission services for companies and organizations that want to quickly gather responses through in-app surveys. This service can collect up to approximately 10,000 responses in a single day.
With primary data at its core, we offer consultations from question design to collection, tabulation, and reporting for companies aiming to increase the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials.
For an overview of Iconit Research and the commission process, click here↓
https://www.iconit.jp/iconit-research/
Survey Overview
Survey Method: Conducted via the Iconit app's survey corner using the QR/barcode reader
Survey Period: May 27, 2026
Valid Responses: 7,283
Note: Figures in tables, graphs, and text are rounded to the first or second decimal place.
Source Citation: Conducted by Iconit Research
About the QR/Barcode Reader Iconit
A staple app with over 36 million cumulative downloads. It features the self-developed barcode reader engine Camreader, providing fast and accurate reading. Integration with multiple point services like Rakuten Point makes it popular among point-collecting users.
About Iconit Research
An ongoing daily survey research service targeting Iconit users. It's a service capable of quickly gathering about 10,000 responses in a single day.
With primary data at its core, we offer consultations from question design to collection, tabulation, and reporting for companies aiming to increase the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials.
For an overview of Iconit Research and the commission process, click here↓
https://www.iconit.jp/iconit-research/
In recent years, with changes in search results and the spread of generative AI, the basis for verifying information reliability has become more important than ever. This is where "primary data" gains attention. Primary data refers to data that a company collects or verifies directly, rather than relying on summaries or inferences from other companies. It includes survey results, user behavior data, and verification data.
Primary data can enhance the persuasiveness of articles, press releases, and sales materials, not only differentiating in SEO but also serving as a readily quotable basis in AIO/LLMO (AI Optimization).
Iconit Research undertakes survey commissions for companies and organizations, offering consultations from question design to data collection, tabulation, and report creation.
This release announces the results of a "Survey on Awareness of Rock Music and Rock Bands" conducted among 7,283 individuals.
Scope of Survey Commission Services
Collection Method: In-app survey within the Iconit app
Collection Speed: Capable of collecting up to approximately 10,000 responses per day
Target Audience: Iconit users (whether attribute targeting is possible is negotiable depending on the project)
Question Types: Single choice, multiple choice, etc.
Delivery: Raw data, simple tabulation, cross-tabulation, graphing, etc. (as requested)
Example Use Cases: New product concept validation, A/B testing of advertising expressions, price sensitivity surveys, purchase behavior surveys, brand recall surveys, creation of article/program content, etc.
For companies looking to enhance the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials with primary data as a core, we offer consultations from question design to collection, tabulation, and reporting.
For an overview of Iconit Research and the commission process, click here↓
https://www.iconit.jp/iconit-research/
Survey Result Highlights
61.7% of respondents "rarely listen" or "never listen" to rock, with the majority answering "no favorite band."
Among those who have favorite bands or solo rock artists, "when they want to lift their mood or relieve stress" was the most common reason for listening to rock.
Those who "have a favorite band they've been following for a long time" tend to use subscription services and attend live shows/festivals more than other groups.
(Totals may not sum to 100% due to rounding)
Survey Results
*For inquiries regarding respondent attributes or other detailed data, please contact info@iconit.jp.
■ Question 1: Do you usually listen to rock music?
Never listen: 33.0%
Rarely listen: 28.7%
Occasionally listen: 26.0%
Often listen: 12.2%
■ Question 2: Do you have a favorite rock band?
I don't have a particular favorite band
I have a few favorite bands
I prefer solo rock artists over bands
I have a favorite band I've been following for a long time
■ Question 3: How (or when) do you prefer to listen to rock music?
Other
When I want to lift my mood or relieve stress
While commuting or driving
Daily listening via subscription services or video sites
Listening live at concerts or festivals
*For inquiries regarding respondent attributes or other detailed data, please contact info@iconit.jp.
Information on Survey Commission Services
Iconit Research offers survey commission services for companies and organizations that want to quickly gather responses through in-app surveys. This service can collect up to approximately 10,000 responses in a single day.
With primary data at its core, we offer consultations from question design to collection, tabulation, and reporting for companies aiming to increase the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials.
For an overview of Iconit Research and the commission process, click here↓
https://www.iconit.jp/iconit-research/
Survey Overview
Survey Method: Conducted via the Iconit app's survey corner using the QR/barcode reader
Survey Period: May 27, 2026
Valid Responses: 7,283
Note: Figures in tables, graphs, and text are rounded to the first or second decimal place.
Source Citation: Conducted by Iconit Research
About the QR/Barcode Reader Iconit
A staple app with over 36 million cumulative downloads. It features the self-developed barcode reader engine Camreader, providing fast and accurate reading. Integration with multiple point services like Rakuten Point makes it popular among point-collecting users.
About Iconit Research
An ongoing daily survey research service targeting Iconit users. It's a service capable of quickly gathering about 10,000 responses in a single day.
With primary data at its core, we offer consultations from question design to collection, tabulation, and reporting for companies aiming to increase the persuasiveness of their articles, videos, social media posts, press releases, white papers, and sales materials.
For an overview of Iconit Research and the commission process, click here↓
https://www.iconit.jp/iconit-research/
FAQ
How many people do not listen to rock music much?
According to the survey, 61.7% of respondents answered that they 'don't listen much' or 'don't listen at all' to rock music, indicating that those who don't listen are more numerous than those who listen regularly.
For what purpose do people listen to rock music?
Among those who have favorite bands, the most common answer was listening to rock 'when they want to lift their mood or relieve stress,' showing music is used for emotional fulfillment and diversion.
What are the strengths of 'Iconit Research'?
The strength of 'Iconit Research' lies in its ability to quickly collect survey responses from users of the 'Iconit' app, which has over 36 million cumulative downloads. It can collect approximately 10,000 responses per day.
What is primary data?
Primary data refers to original data that a company collects and verifies directly. It includes survey results and user behavior data, serving as a basis for enhancing information credibility.
In what business scenarios is primary data useful?
Primary data can be used to enhance the persuasiveness of articles and press releases, differentiate in SEO, and serve as evidence in AI optimization (AIO/LLMO). It is effective in a wide range of business scenarios, such as new product validation and advertising effectiveness measurement.