[June 4th is Insect Day] Only 8% are 'Completely Fine,' Most Common Answer is 'Somewhat Fine' – Results Show People's 'Distance' from Insects, Based on a Survey of 7,569 People [Primary Data Survey Commissioning Effective in the SEO/AIO Era]
Media Seek Co., Ltd., operating 'ICONIT Research,' announced the results of a survey on attitudes toward insects conducted with 7,569 participants. While 54% reported disliking insects (a majority), the most common single response was 'somewhat fine' at 37.5%, revealing a nuanced distance people feel from insects. The company offers commissioned survey services leveraging this primary data for businesses.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 17:00
- 🔍 Collected: June 3, 2026 at 08:20
- 🤖 AI Analyzed: June 7, 2026 at 02:03 (89h 42m after Collected)
Media Seek Co., Ltd. operates 'ICONIT Research,' which conducts daily surveys within its QR/barcode reader app 'ICONIT,' which has been downloaded over 36 million times.
In recent years, due to changes in search results and the spread of generative AI, evidence supporting the reliability of information has become more important than ever. This has brought attention to 'primary data.' Primary data refers to data collected or verified directly by a company, not summaries or estimates from other companies, and includes survey results, user behavior data, and verification data.
Primary data enhances the persuasiveness of articles, press releases, and sales materials, and can be used as evidence that is easily cited and referenced not only for SEO differentiation but also for AIO/LLMO (AI optimization).
ICONIT Research accepts commissioned survey work for companies and organizations, offering consultation from question design to collection, tabulation, and report creation.
This release announces the results of a survey on attitudes toward insects conducted with 7,569 people.
Scope of Commissioned Survey Work
Collection Method: In-app survey within ICONIT
Collection Speed: Capable of collecting up to approximately 10,000 responses per day
Target: ICONIT users (attribute specification availability depends on the project)
Questions: Single choice, multiple choice, etc.
Deliverables: Raw data, simple tabulation, cross-tabulation, graphing, etc. (according to requests)
Example Use Cases: New product concept validation, advertising A/B comparison, price sensitivity surveys, purchase behavior surveys, brand recall surveys, article/program content production, etc.
For companies looking to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, tabulation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
Survey Result Highlights
While the 'dislike' group (total of 'somewhat dislike' and 'strongly dislike') accounted for 54%, a majority, the most common single response was 'somewhat fine' at 37.5%, indicating the situation is not 'completely dominated by insect haters.'
Only 8.2% responded 'completely fine,' showing that people who 'like insects' or are 'totally fine' are a minority. Many people maintain a certain 'distance' from insects.
The top reasons for disliking insects were 'appearance,' 'can't touch them,' and 'movement,' centering on 'sensory aversion.'
(Note: Totals may not equal 100% due to rounding.)
Survey Results
*For questions about respondent attributes and other detailed data, please contact info@iconit.jp.
Question 1: Are you fine with insects or do you dislike them?
Somewhat fine: 37.5%
Strongly dislike: 30.2%
Somewhat dislike: 24.1%
Completely fine: 8.2%
Question 2: For those who answered 'somewhat dislike,' please tell us the reason or reaction closest to your feelings.
Dislike the appearance
Can't touch them
Dislike their movement
Only dislike specific insects
Something about them is scary
Have disliked them since childhood
Other
Question 3: For those who answered 'strongly dislike,' please tell us the reason or reaction closest to your feelings.
Dislike the appearance
Can't touch them
Dislike their movement
Have disliked them since childhood
Something about them is scary
Only dislike specific insects
Other
*For questions about respondent attributes and other detailed data, please contact info@iconit.jp.
Information on Commissioned Survey Work
ICONIT Research accepts commissioned survey work for companies and organizations that want to quickly collect responses through in-app surveys. This service can collect up to approximately 10,000 responses per day.
For companies looking to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, tabulation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
Survey Overview
Survey Method: Conducted in the QR/barcode reader ICONIT app's survey corner
Survey Period: May 6, 2026
Valid Responses: 7,569
Note: Figures in tables, graphs, and text are rounded to the first or second decimal place.
Source Attribution: ICONIT Research survey
About QR/Barcode Reader ICONIT
A standard app with over 36 million cumulative downloads. It implements the self-developed barcode reader engine Camreader, providing fast and accurate reading functionality. It is also used by point-collection enthusiasts through integration with multiple point services like Rakuten Points.
About ICONIT Research
A daily survey research service targeting ICONIT users. It is a service that can quickly collect around 10,000 responses per day.
For companies looking to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, tabulation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
In recent years, due to changes in search results and the spread of generative AI, evidence supporting the reliability of information has become more important than ever. This has brought attention to 'primary data.' Primary data refers to data collected or verified directly by a company, not summaries or estimates from other companies, and includes survey results, user behavior data, and verification data.
Primary data enhances the persuasiveness of articles, press releases, and sales materials, and can be used as evidence that is easily cited and referenced not only for SEO differentiation but also for AIO/LLMO (AI optimization).
ICONIT Research accepts commissioned survey work for companies and organizations, offering consultation from question design to collection, tabulation, and report creation.
This release announces the results of a survey on attitudes toward insects conducted with 7,569 people.
Scope of Commissioned Survey Work
Collection Method: In-app survey within ICONIT
Collection Speed: Capable of collecting up to approximately 10,000 responses per day
Target: ICONIT users (attribute specification availability depends on the project)
Questions: Single choice, multiple choice, etc.
Deliverables: Raw data, simple tabulation, cross-tabulation, graphing, etc. (according to requests)
Example Use Cases: New product concept validation, advertising A/B comparison, price sensitivity surveys, purchase behavior surveys, brand recall surveys, article/program content production, etc.
For companies looking to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, tabulation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
Survey Result Highlights
While the 'dislike' group (total of 'somewhat dislike' and 'strongly dislike') accounted for 54%, a majority, the most common single response was 'somewhat fine' at 37.5%, indicating the situation is not 'completely dominated by insect haters.'
Only 8.2% responded 'completely fine,' showing that people who 'like insects' or are 'totally fine' are a minority. Many people maintain a certain 'distance' from insects.
The top reasons for disliking insects were 'appearance,' 'can't touch them,' and 'movement,' centering on 'sensory aversion.'
(Note: Totals may not equal 100% due to rounding.)
Survey Results
*For questions about respondent attributes and other detailed data, please contact info@iconit.jp.
Question 1: Are you fine with insects or do you dislike them?
Somewhat fine: 37.5%
Strongly dislike: 30.2%
Somewhat dislike: 24.1%
Completely fine: 8.2%
Question 2: For those who answered 'somewhat dislike,' please tell us the reason or reaction closest to your feelings.
Dislike the appearance
Can't touch them
Dislike their movement
Only dislike specific insects
Something about them is scary
Have disliked them since childhood
Other
Question 3: For those who answered 'strongly dislike,' please tell us the reason or reaction closest to your feelings.
Dislike the appearance
Can't touch them
Dislike their movement
Have disliked them since childhood
Something about them is scary
Only dislike specific insects
Other
*For questions about respondent attributes and other detailed data, please contact info@iconit.jp.
Information on Commissioned Survey Work
ICONIT Research accepts commissioned survey work for companies and organizations that want to quickly collect responses through in-app surveys. This service can collect up to approximately 10,000 responses per day.
For companies looking to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, tabulation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
Survey Overview
Survey Method: Conducted in the QR/barcode reader ICONIT app's survey corner
Survey Period: May 6, 2026
Valid Responses: 7,569
Note: Figures in tables, graphs, and text are rounded to the first or second decimal place.
Source Attribution: ICONIT Research survey
About QR/Barcode Reader ICONIT
A standard app with over 36 million cumulative downloads. It implements the self-developed barcode reader engine Camreader, providing fast and accurate reading functionality. It is also used by point-collection enthusiasts through integration with multiple point services like Rakuten Points.
About ICONIT Research
A daily survey research service targeting ICONIT users. It is a service that can quickly collect around 10,000 responses per day.
For companies looking to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, tabulation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
FAQ
What is the purpose of this survey?
To clarify people's attitudes toward insects and to promote the effectiveness of ICONIT Research's primary data collection service.
What is the strength of ICONIT Research?
It can quickly collect up to 10,000 responses per day from a user base of over 36 million cumulative app downloads.
Why is primary data important?
In the age of generative AI, it is essential for differentiation in SEO and AIO as evidence supporting information reliability.