Which qualifications are you glad you got? We asked 10,308 people about the reality of useful qualifications [Commissioned Primary Data Survey Service for the SEO/AIO Era]
MediaSeek Inc. announced the results of a large-scale survey on qualifications conducted within its app 'ICONIT'. They are promoting their research service that collects 'primary data' crucial for SEO and AI Optimization.
📋 Article Processing Timeline
- 📰 Published: April 11, 2026 at 18:00
- 🔍 Collected: April 11, 2026 at 12:09
- 🤖 AI Analyzed: April 20, 2026 at 01:04 (204h 54m after Collected)
MediaSeek, Inc. operates "ICONIT Research," conducting daily surveys of app users within its QR/barcode reader app "ICONIT," which has surpassed 36 million cumulative downloads.
In recent years, due to changes in search results and the spread of generative AI, the evidence supporting the reliability of information is more emphasized than ever. This is where "primary data" is drawing attention. Primary data refers to data directly collected and verified by a company, rather than summaries or assumptions by others, and includes survey results, user actual usage data, and verification data.
Primary data increases the persuasiveness of articles, press releases, and sales materials, and can be used as a source that is easily cited and referenced not only for differentiation in SEO but also in AIO/LLMO (AI Optimization).
ICONIT Research offers commissioned survey research for companies and organizations, providing consultation from questionnaire design to collection, aggregation, and report creation.
In this release, we announce the results of an awareness survey on "Qualifications you are glad to have acquired," conducted among 10,308 people.
[Scope of Commissioned Survey Research]
- Collection method: In-app survey within the ICONIT app
- Collection speed: Capable of collecting up to about 10,000 responses per day
- Target: ICONIT users (Attribute specification is negotiable depending on the project)
- Questions: Single choice, multiple choice, etc.
- Delivery: Raw data, simple cross-tabulation, cross-tabulation, graphing, etc. (upon request)
- Example use cases: New product concept verification, ad expression A/B testing, price perception surveys, actual purchase surveys, brand recall surveys, article/program content production, etc.
For companies wishing to enhance the persuasiveness of articles, videos, SNS posts, press releases, white papers, and sales materials centered on primary data, you can consult us from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commission flow can be found here↓
https://www.iconit.jp/iconit-research/
[Survey Results Topics]
- Driver's license was overwhelmingly the most popular, showing its importance as daily infrastructure
- About 30% answered "Nothing in particular," showing individual differences in satisfaction with acquiring qualifications
- The most common answer for qualifications was "useful in daily life," making practicality a point of evaluation
(Numbers may not add up to 100% due to rounding)
[Survey Results]
■ Question 1: What qualifications are you glad to have acquired? (Multiple answers allowed)
- Driver's license: 33.6%
- Nothing in particular: 28.6%
- Bookkeeping (...
In recent years, due to changes in search results and the spread of generative AI, the evidence supporting the reliability of information is more emphasized than ever. This is where "primary data" is drawing attention. Primary data refers to data directly collected and verified by a company, rather than summaries or assumptions by others, and includes survey results, user actual usage data, and verification data.
Primary data increases the persuasiveness of articles, press releases, and sales materials, and can be used as a source that is easily cited and referenced not only for differentiation in SEO but also in AIO/LLMO (AI Optimization).
ICONIT Research offers commissioned survey research for companies and organizations, providing consultation from questionnaire design to collection, aggregation, and report creation.
In this release, we announce the results of an awareness survey on "Qualifications you are glad to have acquired," conducted among 10,308 people.
[Scope of Commissioned Survey Research]
- Collection method: In-app survey within the ICONIT app
- Collection speed: Capable of collecting up to about 10,000 responses per day
- Target: ICONIT users (Attribute specification is negotiable depending on the project)
- Questions: Single choice, multiple choice, etc.
- Delivery: Raw data, simple cross-tabulation, cross-tabulation, graphing, etc. (upon request)
- Example use cases: New product concept verification, ad expression A/B testing, price perception surveys, actual purchase surveys, brand recall surveys, article/program content production, etc.
For companies wishing to enhance the persuasiveness of articles, videos, SNS posts, press releases, white papers, and sales materials centered on primary data, you can consult us from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commission flow can be found here↓
https://www.iconit.jp/iconit-research/
[Survey Results Topics]
- Driver's license was overwhelmingly the most popular, showing its importance as daily infrastructure
- About 30% answered "Nothing in particular," showing individual differences in satisfaction with acquiring qualifications
- The most common answer for qualifications was "useful in daily life," making practicality a point of evaluation
(Numbers may not add up to 100% due to rounding)
[Survey Results]
■ Question 1: What qualifications are you glad to have acquired? (Multiple answers allowed)
- Driver's license: 33.6%
- Nothing in particular: 28.6%
- Bookkeeping (...