Approximately 70% Like Mayonnaise, 'Versatile Seasoning' Most Common Reason, While Some Say 'Don't Miss It' – Survey of 8,378 People [Primary Data & Survey Commissioning for the SEO/AIO Era]
MediaSeek Co., Ltd. conducted a survey on mayonnaise preferences among 8,378 users via its "ICONIT Research" platform, operated within the QR/barcode reader app "ICONIT." Approximately 70% of respondents expressed a liking for mayonnaise, with its versatility as an "all-purpose seasoning" being the most cited reason. The company emphasizes the importance of primary data in the age of SEO and AI optimization.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 18:00
- 🔍 Collected: April 9, 2026 at 09:30
- 🤖 AI Analyzed: April 20, 2026 at 11:59 (266h 29m after Collected)
MediaSeek Co., Ltd. operates "ICONIT Research," which conducts daily surveys for app users within its QR/barcode reader app "ICONIT," boasting over 36 million cumulative downloads.
In recent years, with changes in search results and the widespread adoption of generative AI, the importance of evidence to back up information reliability has increased more than ever. "Primary data" is gaining attention in this context. Primary data refers to data collected or verified directly by a company, rather than summaries or conjectures from other companies, and includes survey results, user usage data, and verification data.
Primary data can enhance the persuasiveness of articles, press releases, and sales materials, and can be utilized as a source that is easily cited and referenced not only for differentiation in SEO but also in AIO/LLMO (AI Optimization).
ICONIT Research offers commissioned survey services for companies and organizations, providing consultation from questionnaire design to collection, aggregation, and report creation.
This release announces the results of a survey on mayonnaise awareness conducted among 8,378 people.
## Scope of Commissioned Survey Services
- Collection Method: In-app surveys within the ICONIT app
- Collection Speed: Up to approximately 10,000 responses per day possible
- Target: ICONIT users (attribute specification negotiable depending on the project)
- Questions: Single-choice, multiple-choice, etc.
- Deliverables: Raw data, simple aggregation, cross-tabulation, graphing, etc. (as per request)
- Example Use Cases: New product concept verification, ad expression A/B comparison, price sensitivity survey, purchase behavior survey, brand recall survey, article content/program content creation, etc.
For companies wishing to enhance the persuasiveness of articles, videos, SNS posts, press releases, white papers, and sales materials based on primary data, we offer consultation from questionnaire design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
## Survey Result Topics
- Approximately 74% of respondents are in the "like / somewhat like" mayonnaise group, forming the majority.
- The most common reason for liking it is "versatile seasoning that goes with anything."
- Among those who dislike it, "haven't eaten it since childhood" and "don't miss it" were the top reasons.
(Totals may not reach 100% due to rounding.)
## Survey Results
### ■ Question 1: Do you like mayonnaise?
- Like: 46.4%
- Somewhat like: 27.8%
- Neither: 13.8%
- Dislike / Rarely use: [truncated]
In recent years, with changes in search results and the widespread adoption of generative AI, the importance of evidence to back up information reliability has increased more than ever. "Primary data" is gaining attention in this context. Primary data refers to data collected or verified directly by a company, rather than summaries or conjectures from other companies, and includes survey results, user usage data, and verification data.
Primary data can enhance the persuasiveness of articles, press releases, and sales materials, and can be utilized as a source that is easily cited and referenced not only for differentiation in SEO but also in AIO/LLMO (AI Optimization).
ICONIT Research offers commissioned survey services for companies and organizations, providing consultation from questionnaire design to collection, aggregation, and report creation.
This release announces the results of a survey on mayonnaise awareness conducted among 8,378 people.
## Scope of Commissioned Survey Services
- Collection Method: In-app surveys within the ICONIT app
- Collection Speed: Up to approximately 10,000 responses per day possible
- Target: ICONIT users (attribute specification negotiable depending on the project)
- Questions: Single-choice, multiple-choice, etc.
- Deliverables: Raw data, simple aggregation, cross-tabulation, graphing, etc. (as per request)
- Example Use Cases: New product concept verification, ad expression A/B comparison, price sensitivity survey, purchase behavior survey, brand recall survey, article content/program content creation, etc.
For companies wishing to enhance the persuasiveness of articles, videos, SNS posts, press releases, white papers, and sales materials based on primary data, we offer consultation from questionnaire design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
## Survey Result Topics
- Approximately 74% of respondents are in the "like / somewhat like" mayonnaise group, forming the majority.
- The most common reason for liking it is "versatile seasoning that goes with anything."
- Among those who dislike it, "haven't eaten it since childhood" and "don't miss it" were the top reasons.
(Totals may not reach 100% due to rounding.)
## Survey Results
### ■ Question 1: Do you like mayonnaise?
- Like: 46.4%
- Somewhat like: 27.8%
- Neither: 13.8%
- Dislike / Rarely use: [truncated]
FAQ
What kind of service is Iconit Research?
It is a service that conducts surveys on behalf of companies and organizations for users of the QR/barcode reader app 'Iconit', which has over 36 million cumulative downloads. It enables rapid and large-scale primary data collection.
Why is primary data considered important today?
In an era where the reliability of information is questioned due to the spread of generative AI, primary data collected directly by a company enhances the persuasiveness of articles, press releases, and sales materials, and is essential for differentiation in SEO and AIO (AI optimization).
What are the main points of the mayonnaise survey results?
In a survey of 8,378 people, about 74% said they like mayonnaise, with the most common reason being 'a versatile seasoning that goes with anything.' Reasons for disliking it include 'never ate it as a child' and 'can do without it.'