【April 13th is Cafe Day】'Sweetness-focused' or 'Reward-feeling'? How to choose cafe sweets and popular ranking - We asked 7,844 people! 【Primary Data & Survey Commissioning for SEO/AIO Era】
MediaSeek Inc. announced the results of a survey on cafe sweets conducted within its QR/barcode reader app 'ICONIT'. Based on responses from 7,844 people, the survey revealed the popularity of classic sweets and reasons for selection, promoting 'ICONIT Research' as a commissioned survey service for businesses.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 18:00
- 🔍 Collected: April 10, 2026 at 09:01
- 🤖 AI Analyzed: April 20, 2026 at 07:49 (238h 47m after Collected)
MediaSeek Inc. operates "ICONIT Research," which conducts daily surveys for app users within its QR/barcode reader app "ICONIT," which has accumulated over 36 million downloads.
In recent years, with changes in search results and the spread of generative AI, the importance of evidence supporting information reliability has increased more than ever. "Primary data" is gaining attention in this context. Primary data refers to data collected or verified directly by a company, rather than summaries or speculations from other companies, and includes survey results, user usage data, and verification data.
Primary data can enhance the persuasiveness of articles, press releases, and sales materials, not only differentiating in SEO but also serving as a highly quotable and referable basis in AIO/LLMO (AI Optimization).
ICONIT Research offers commissioned survey services for companies and organizations, from question design to data collection, aggregation, and report creation.
This release announces the results of a survey on "cafe sweets" conducted with 7,844 participants.
## Scope of Commissioned Survey Services
- Collection method: In-app surveys within the ICONIT app
- Collection speed: Up to 10,000 responses per day possible
- Target: ICONIT users (attribute specification negotiable depending on the project)
- Questions: Single choice, multiple choice, etc.
- Deliverables: Raw data, simple aggregation, cross-tabulation, graphing, etc. (as requested)
- Example use cases: New product concept verification, advertising expression A/B comparison, price sensitivity survey, purchase behavior survey, brand recall survey, article content/program content creation, etc.
For companies looking to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
## Survey Results Topics
- Classic items like "cake," "parfait," and "pudding" gathered stable popularity.
- However, the most common answer was "nothing in particular," indicating that many people choose cafe sweets based on their mood.
- Reasons for choosing sweets included "taste," "sense of reward," and "compatibility with coffee" among the top.
(Totals may not reach 100% due to rounding.)
## Survey Results
### ■ Question 1: What is your favorite cafe sweet?
- Nothing in particular: 32.4%
- Cake (shortcake, cheesecake, etc.): 18.4%
In recent years, with changes in search results and the spread of generative AI, the importance of evidence supporting information reliability has increased more than ever. "Primary data" is gaining attention in this context. Primary data refers to data collected or verified directly by a company, rather than summaries or speculations from other companies, and includes survey results, user usage data, and verification data.
Primary data can enhance the persuasiveness of articles, press releases, and sales materials, not only differentiating in SEO but also serving as a highly quotable and referable basis in AIO/LLMO (AI Optimization).
ICONIT Research offers commissioned survey services for companies and organizations, from question design to data collection, aggregation, and report creation.
This release announces the results of a survey on "cafe sweets" conducted with 7,844 participants.
## Scope of Commissioned Survey Services
- Collection method: In-app surveys within the ICONIT app
- Collection speed: Up to 10,000 responses per day possible
- Target: ICONIT users (attribute specification negotiable depending on the project)
- Questions: Single choice, multiple choice, etc.
- Deliverables: Raw data, simple aggregation, cross-tabulation, graphing, etc. (as requested)
- Example use cases: New product concept verification, advertising expression A/B comparison, price sensitivity survey, purchase behavior survey, brand recall survey, article content/program content creation, etc.
For companies looking to enhance the persuasiveness of articles, videos, social media posts, press releases, white papers, and sales materials based on primary data, we offer consultation from question design to collection, aggregation, and reporting.
Overview of ICONIT Research and the commissioning process can be found here:
https://www.iconit.jp/iconit-research/
## Survey Results Topics
- Classic items like "cake," "parfait," and "pudding" gathered stable popularity.
- However, the most common answer was "nothing in particular," indicating that many people choose cafe sweets based on their mood.
- Reasons for choosing sweets included "taste," "sense of reward," and "compatibility with coffee" among the top.
(Totals may not reach 100% due to rounding.)
## Survey Results
### ■ Question 1: What is your favorite cafe sweet?
- Nothing in particular: 32.4%
- Cake (shortcake, cheesecake, etc.): 18.4%